Showing papers in "Public Relations Review in 2011"

TL;DR: In this paper, a q-sort technique was used to identify core perceived attributes of four sample social media influencers, and a better understanding of the perceived personality of SMIs provides tools for optimizing an organization's SMI capital.

TL;DR: In this paper, the effects of traditional and social media strategies on the recipients' perceptions of reputation and reactions of secondary crisis communications were analyzed, and the results indicated that the medium matters more than the message.

TL;DR: The authors explored the use of social media in communicating with key publics and found that practicing public relations through social media is effective and necessary in the emerging digital age, as shown through the Red Cross development of a two-way dialogue with younger constituents, the media, and the community.

TL;DR: This article examined how nonprofit organizations from the Philanthropy 200 communicate on Twitter and found that the organizations are more likely to use one-way models despite the potential for dialogue and community building on the social networking site.

TL;DR: In this article, the authors evaluated the effect of crisis information form and source on publics' acceptance of crisis response strategies and publics's crisis emotions, and found that crisis information forms and sources affect publics attribution independent and dependent emotions.

TL;DR: The authors applied framing theory to the analysis of Facebook posts and tweets sent by nonprofits and media organizations, and discovered differences between nonprofits and Media in terms of social media use, but failed to capitalize on the innate two-way communication nature of Social media.

TL;DR: In this article, a quantitative content analysis reveals how 13 organizations differently framed the 2009 H1N1 flu pandemic crisis via their traditional (n ǫ= 211) and social media (nǫ = 534) responses, when framing the crisis as a disaster, a health crisis, or a general health issue.

TL;DR: This paper conducted interviews with communication and public relations executives to identify their opinions about what drives social media in organizations, what challenges they face, and what questions they have about social media and its measurement.

TL;DR: In this article, a content analysis showed that corrective action was the dominant image restoration strategy employed by BP in their Facebook, Twitter, YouTube and Flickr pages, and a high presence of negative emotions revealed that corrective actions was not an effective means of swaying public opinion in favor of BP's efforts.

TL;DR: This article applied Benoit's work in Image Repair to a content analysis of the press releases from British Petroleum in the initial aftermath of the Deepwater Horizon spill and found that these strategies centered on describing what they were doing to correct the problem and compensate the victims, but did not include strategies such as shifting the blame to the other companies involved nor admitting their own blame.

TL;DR: In this paper, a study revealed that employees still favor traditional internal channels, in spite of a strong preference for social media in their private lives, and that digital media preferences do digital natives have regarding internal communication channels.

TL;DR: In this paper, the authors examined the corporate social responsibility (CSR) initiatives and disclosures of major media companies in the United States and conducted content analysis to analyze five dimensions of CSR disclosure: environment, community relations, diversity, employee relations and human rights.

TL;DR: This paper investigated the relationship between motivation, leadership and social media use among a sample of public relations practitioners who recently had begun using Twitter to follow Universal Accreditation Board (UAB)-affiliated organizations.

TL;DR: The authors identified cultural value orientations that influence Arab culture, such as commitment to religion, devotion to the group, resistance to change/attachment to history and recognition of hierarchal order.

TL;DR: In this paper, the authors analyzed how the top 50 American profitable corporations from the Fortune 500 of 2009 communicate their CSR initiatives to different stakeholders through their corporate websites and designed an evaluation framework to examine features presented in CSR corporate websites.

TL;DR: This paper reviewed the image repair strategies used by Olympic swimmer Michael Phelps, his sponsors and the organizations that govern him as an amateur swimmer after a picture of Phelps allegedly smoking from a marijuana pipe appeared in a British tabloid.

TL;DR: In this paper, the authors examined Finnish citizens' opinions about authorities as crisis managers during the swine flu epidemic of 2009-2010 and examined the success of authority intervention to online discussion forums.

TL;DR: Using data from four organizations (academic, professional, governmental, and activist), the authors unpack web analytic tools and their potential for improving the strategic communication skills of students.

TL;DR: The 2010 Practice Analysis conducted by the Universal Accreditation Board as a follow-up to its 2000 study examines professional competencies and work categories in current public relations practice as discussed by the authors. But, as stated by the authors, "the profession of public relations has changed greatly over the years, but the practice of that profession has remained unchanged in the last half century".

TL;DR: In this paper, the authors argue that a holistic view of stakeholder management rests on rhetorical grounds and concerns answering three fundamental questions: (1) how are stakeholders created? (2) How can relationships with stakeholders be maintained? and (3) how can relationships between stakeholders be improved.

TL;DR: In this paper, the authors argue that public relations can be used as a force to enhance collective social capital in communities, however, the effectiveness of an organization to serve its external publics is often dependent on the status and relationships the public relations function has developed within the organization.

TL;DR: In this paper, the authors examined the influence of antecedents of relationships on the organization's public relationship and found that reason for volunteering with a nonprofit organization was a significant predictor of volunteers' future intentions toward the organization.

TL;DR: In this article, a theory driven model of the structural dimensions of reputation and organizational communication professionals' views on the potential that online communication has for reputation management is presented. But the model is limited to the case of a single entity.

TL;DR: This paper examined how employees' perceptions of empowerment impact the quality of the organization-employee relationship and found that employees' feelings of control wield more weight in the prediction than do feelings of competence.

TL;DR: In this paper, the authors present four key propositions for CSR theory development: (1) Living corporate social responsibility from the inside out, (2) Earning trust of the public and the media, (3) Giving back as a community citizen, and (4) Accepting that we're all in this together, but still unique.

TL;DR: This article assessed the impact of visual condition (no visual, neutral visual, and victim visual) in two product harm crisis scenarios, and found minimal effects for victim visuals on perceptions of crisis responsibility and reputation.

TL;DR: In this article, the authors analyzed the thematic framing of corporate social responsibility and corporate reputation in the context of one of India's largest automotive companies, Tata Motors, focusing on the emerging economy context.

TL;DR: The authors explored the concept of stealing thunder, or telling your own bad news, and found that stealing thunder was associated with more positively framed stories and headlines and fewer negative media frames, and that there may be an association between stealing thunder and the amount of news coverage one receives.

TL;DR: The authors further extended agenda-building theory into the corporate sphere by investigating the relationship between the issues emphasized in corporate candidate-controlled information subsidies and financial news media coverage during the 2008 Yahoo! Inc.-Carl Icahn proxy contest for control of Yahoo!'s board of directors.