Showing papers in "Rae-revista De Administracao De Empresas in 1977"

Sobre o emprego do termo racional em economia e administração

Abstract: This paper was written in 76' and published in the beginning of 77. In this is discussed the meaning of the term rational. The analysis is made through the use of an example of what is considered a rational entrepreneurial action. The adequacy of the used ways for the proposed objectives is the fundamental character of the termo The ways, however, should be accepted on social grounds. And more, the rational action comprises the prevision of this consequences on the achievement of other specific and generalobjectives.