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Showing papers in "REGE - Revista de Gestão in 2009"


Journal ArticleDOI
TL;DR: In this article, the authors present a discussion about two models for evaluating the management control function in hospitals: Hospital Certification and Reinforcement and Improvement Program for Quality in Hospitals (Pro-Hosp).

33 citations


Journal ArticleDOI
TL;DR: In this paper, a sistema de avaliacao da pos-graduacao (CAPES) is considered to be fundamental for a formacao de recursos humanos de alto nivel e for o desenvolvimento efetivo da ciencia e da tecnologia do Pais.

29 citations


Journal ArticleDOI
TL;DR: In this paper, the authors verified determinant factors of capital structure for 45 companies on the Sao Paulo stock exchange (IBOVESPA) from 1995 to 2007 by using regression analysis with panel data.

17 citations


Journal ArticleDOI
TL;DR: In this article, a relacao entre o retorno das acoes, mensurado pelo retorno ajustado ao mercado da acao, and quatro metricas de desempenho -Lucro por Acao, Retorno sobre o Investimento, Valor Economico Adicionado (EVA®) and Fluxo de Caixa Operacional -was verificar a relação entre retorno de acoes.

16 citations


Journal ArticleDOI
TL;DR: In this article, the case study method was used for planning, collection and analysis of data in Brazil for surveys published from 2003 to 2005 in the administration of information area of the meeting of the Associacao Nacional de Programas de Pos-Graduacao e Pesquisa em Administracao and journals classified as “A” in the Administration area by Qualis of Coordenacao de Aperfeicoamento de Pessoal de Nivel Superior.

16 citations


Journal ArticleDOI
TL;DR: This paper analyzed expressions of empowerment of women who manage information technology in companies in Belo Horizonte, Minas Gerais, Brazil with an exploratory-descriptive field research with semi-structured interviews of 12 female managers.

11 citations


Journal ArticleDOI
TL;DR: In this article, a posto de trabalho da empresa Magnifica Confeccoes de Paranaiba, em seus aspectos ergonomicos, and determinar a sua influencia sobre a produtividade.

9 citations


Journal ArticleDOI
TL;DR: In this paper, the use of resources in research Institutes, to develop relations with companies was investigated, considering financial, human, organizational, physical, technological and reputational resources.

8 citations


Journal ArticleDOI
TL;DR: In this article, a logica subjacente a sinalizacao pode ser valida for os servicos, desde que as variaveis de marketing sejam revistas e adaptadas as especificidades of a setor.

8 citations


Journal ArticleDOI
TL;DR: In a context that demands proactive attitudes of managers, a survey sought to describe strategies adopted by women entrepreneurs in Vitoria da Conquista, a city in Southwest Bahia, Brazil as discussed by the authors.

8 citations


Journal ArticleDOI
TL;DR: In this paper, a qualitativo, baseado em estudo de caso unico, em que o nivel organizacional e proposto for analise.

Journal ArticleDOI
TL;DR: For a better understanding of marketing and its growing importance in organizations, this article provided a detailed view of the historical evolution of marketing, from a time when it was not yet considered a specific area, up to the present day.

Journal ArticleDOI
TL;DR: In this article, an artigo objetivou evidenciar a relevância do ser humano no contexto de institucionalizacao e legitimacao do paradigma da sustentabilidade, which passa a nao aceitar o ambiente real e inicia um movimento legitimador de um paradigma baseado em fatores sociais e ambientais that venha a garantir a continuidade existencial do homem.

Journal ArticleDOI
TL;DR: In this article, the authors present the practical application of segmentation by communication agencies and present the strategy of approaching the market, systematic identification of segments, systematic selection of target markets and management of client compatibility.

Journal ArticleDOI
TL;DR: The presente estudo contribui com o mapeamento preliminar da producao brasileira em Financas Comportamentais (FC) publicada nos eventos e periodicos Sociedade Brasileira de Financa (SBFIN), Encontro da Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao (ENANPAD), Revista de Administracão de Empresas (RAE), RAE eletronica, Revista De Administracado (

Journal ArticleDOI
TL;DR: In this article, a roteiro de uma entrevista semiestruturada, realizada individualmente com cada um dos socios, can be seen as constituiu o primeiro momento do trabalho, a fim de observar como cada one of them percebia o conflito vivenciado.

Journal ArticleDOI
TL;DR: In this article, a trabalho tem como objetivo principal efetuar uma analise da reforma da Lei no 6.404/76, mediante a aprovacao da lei no 10.303/2001, no tocante as questoes relativas a protecao aos acionistas minoritarios.

Journal ArticleDOI
TL;DR: A avaliacao de resultados do fomento publico brasileiro a inovacao tem se restringido a evidenciar casesos de sucesso e valores investidos.

Journal ArticleDOI
TL;DR: The Global Call Center Industry Project (GCCIP) as discussed by the authors analyzes the offshoring of call centers in three countries: India, Africa do Sul, and Brazilil.

Journal ArticleDOI
TL;DR: Barney et al. as discussed by the authors conducted a pesquisa em empresas do setor de telefonia celular de Minas Gerais, investigateando os processos de formulacao e gestao de competencias essenciais como fatores determinantes da competicao e da obtencao da lideranca nesse setor.

Journal ArticleDOI
TL;DR: In this article, the authors identified key aspects for construction of a quality image for educational services of institutions offering higher learning and found that the quality image of an institution of higher learning is based on the administration and resources available and value of the course for the labor market and teaching body.

Journal ArticleDOI
TL;DR: In this paper, the authors analyzed moviegoers' motivations in Porto Alegre and found that the main moviegoer motivation is leisurely entertainment, while movie comfort and cleanliness are the most important attributes for motion picture theaters.

Journal ArticleDOI
TL;DR: In this article, the theoretical foundations of a method for calculation of credit risk, the KMV Model, were analyzed and the results were interpreted based upon an estimate of the probability of insolvency and the relation between the point of default and the company position in relation to that reference.

Journal ArticleDOI
TL;DR: In this article, the use of marketing information by organizations for decision making purposes was studied, and it was found that executives often face situations requiring decisions based upon experience, without having adequate information about collection and processing of data to support decision making in marketing.

Journal ArticleDOI
TL;DR: In this article, the authors investigated the relationship between acquisition and processing of information as well as the number of attributes that made up a final consumer choice in the context of mobile phones, and suggested use of a combination of these strategies, so that the predominance of each is influenced by the objectives of consumption.