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JournalISSN: 0731-7131

Technical Services Quarterly 

Taylor & Francis
About: Technical Services Quarterly is an academic journal published by Taylor & Francis. The journal publishes majorly in the area(s): Cataloging & Metadata. It has an ISSN identifier of 0731-7131. Over the lifetime, 873 publications have been published receiving 3476 citations.


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Journal ArticleDOI
TL;DR: Libraries should concentrate on setting specific goals for the website, and then create measurable definitions of these goals by defining supporting website user actions and combine these custom (micro) measures with common e-commerce (macro) website metrics for a more nuanced and effective approach to measuring website effectiveness.
Abstract: Measuring effectiveness in library websites has historically focused on tracking crude effectiveness measures, usually in terms of hits or visits. Libraries are served poorly through this approach, as websites represent a unique and increasingly important aspect of the organization and should require more specific and custom measures of effectiveness. Libraries should instead concentrate on setting specific goals for the website, and then create measurable definitions of these goals by defining supporting website user actions and combine these custom (micro) measures with common e-commerce (macro) website metrics for a more nuanced and effective approach to measuring website effectiveness. Tools for creating and tracking these kinds of metrics have historically been out of reach for organizations like libraries due to high pricing levels. The 2005 release of Google's free analytics tool has created an accessible arena where libraries can effectively create and measure micro Key Performance Indicators and macro Key Performance Indicators, track their goal conversions, and monetize their sites to gain a professionally-generated, commercial analytics view of the effectiveness of the website.

72 citations

Journal ArticleDOI
TL;DR: In an era when big data and its analysis is paramount, a resource such as the UK Digital Archive can prove indispensable as discussed by the authors, which is the UK's largest collection of digital data.
Abstract: In an era when big data and its analysis is paramount, a resource, such as the UK Digital Archive, can prove indispensable. Although the website heading, “The UK's Largest Collection of Digital Res...

68 citations

Journal ArticleDOI
TL;DR: This article reviewed the origins of strategic planning and its various uses in academic libraries, and then discussed several positive and negative impacts on academic libraries and associations, including fundraising, acknowledgment of the political impact to strategic planning, continued preparation in the use of technology and understanding the strengths and weaknesses of the process may have a positive impact for academic libraries.
Abstract: As strategic plans developed in the 1990s reach maturity, it is crucial to question the use and impact of strategic planning in academic libraries. This article reviews the origins of strategic planning and its various uses in academic libraries, and then discusses several positive and negative impacts of strategic planning on academic libraries and associations. The inclusion of fundraising, the acknowledgment of the political impact to strategic planning, the continued preparation in the use of technology and understanding the strengths and weaknesses of the process may have a positive impact for academic libraries. Until empirical evidence of the strategic planning process in libraries is shared with the academic community, researchers must look to literature reviews, cited application of the strategic planning process, and the advice of the experienced for a renewed vision of the strategic planning process. Thirty-five years after strategic planning checked into the library, can strategic pla...

58 citations

Journal ArticleDOI
TL;DR: In this article, the authors provide a step-by-step overview on how to develop a comprehensive marketing plan, from both a public and a private institution's perspective, for academic libraries.
Abstract: The importance of marketing library services and programs to users is indisputable, but developing an effective library marketing plan can be daunting for individuals new to the task. Much has been written recently about ways to market the academic library, but there is more to marketing than simply hanging a flyer or distributing a bookmark. Now, more than ever, marketing should be a part of the library's overall strategic planning process. Libraries must develop a marketing plan that incorporates the library's strategic plan as well as the mission and vision statements. This article provides a step-by-step overview on how to develop a comprehensive marketing plan, from both a public and a private institution's perspective.

41 citations

Journal ArticleDOI
TL;DR: The results of a survey of Texas A&M faculty indicate that faculty are cautiously optimistic about e-journals but unwilling to forego print journals as discussed by the authors, despite the benefits of e-journal format choices.
Abstract: This article reports the results of a survey of Texas AM the reasons faculty were or were not using e-journals; and faculty concerns about e-journals. Faculty were also asked about other journal format choices for library collections and individual subscriptions. The findings suggest Texas A&M faculty are cautiously optimistic about electronic journals but unwilling to forego print journals.

40 citations

Performance
Metrics
No. of papers from the Journal in previous years
YearPapers
202317
202284
202116
202032
201928
201838