Journal•ISSN: 1069-6679
The Journal of Marketing Theory and Practice
Taylor & Francis
About: The Journal of Marketing Theory and Practice is an academic journal published by Taylor & Francis. The journal publishes majorly in the area(s): Marketing management & Service (business). It has an ISSN identifier of 1069-6679. Over the lifetime, 887 publications have been published receiving 52244 citations. The journal is also known as: Journal of marketing theory & practice & JMTP.
Topics: Marketing management, Service (business), Marketing research, Product (category theory), Service quality
Papers published on a yearly basis
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TL;DR: The authors conclude that PLS-SEM path modeling, if appropriately applied, is indeed a "silver bullet" for estimating causal models in many theoretical models and empirical data situations.
Abstract: Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent constructs. For most researchers, SEM is equivalent to carrying out covariance-based SEM (CB-SEM). While marketing researchers have a basic understanding of CB-SEM, most of them are only barely familiar with the other useful approach to SEM-partial least squares SEM (PLS-SEM). The current paper reviews PLS-SEM and its algorithm, and provides an overview of when it can be most appropriately applied, indicating its potential and limitations for future research. The authors conclude that PLS-SEM path modeling, if appropriately applied, is indeed a "silver bullet" for estimating causal models in many theoretical models and empirical data situations.
11,624 citations
TL;DR: In this article, the authors explore the nature and scope of customer engagement, which is a vital component of relationship marketing, and define CE as the intensity of an individual's participation in and connection with an organization's offerings and/or organizational activities, which either the customer or the organization initiate.
Abstract: Using qualitative studies involving executives and customers, this study explores the nature and scope of customer engagement (CE), which is a vital component of relationship marketing. We define CE as the intensity of an individual's participation in and connection with an organization's offerings and/or organizational activities, which either the customer or the organization initiate. We argue that it is composed of cognitive, emotional, behavioral, and social elements. Finally, we offer a model of CE, in which the participation and involvement of current or potential customers serve as antecedents of CE, while value, trust, affective commitment, word of mouth, loyalty, and brand community involvement are potential consequences.
1,480 citations
TL;DR: In this paper, the authors seek to redirect satisfaction research to capture the depth of customer responses to service performance, and propose a new measure of customer satisfaction, Satisfaction Index (SIS).
Abstract: Traditional measures of customer satisfaction have been criticized for failing to capture the depth of customer responses to service performance. This study seeks to redirect satisfaction research ...
1,075 citations
TL;DR: In this article, a conceptual framework for marketers to consider when exploring ways to distinguish themselves, in the eyes of the customer, from others in the marketplace is presented, based on the strengths of existing frameworks.
Abstract: Creation of value for customers is a critical task for marketers, particularly when developing new products and services or starting new businesses. This paper presents a new conceptual framework for marketers to ponder when exploring ways to distinguish themselves, in the eyes of the customer, from others in the marketplace. This framework is built on the strengths of existing frameworks. Possible applications of the framework in designing marketing strategy, recognizing new product opportunities, and enhancing product concept specifications are discussed.
872 citations
TL;DR: In this article, the authors describe the development and validation of a short, reliable, and valid self-report scale to measure status consumption, the tendency to purchase goods and services for the status or social prestige that they confer on their owners.
Abstract: This paper describes the development and validation of a short, reliable, and valid self-report scale to measure status consumption, the tendency to purchase goods and services for the status or social prestige that they confer on their owners. Items were written to reflect the conceptual meaning of the construct. Six studies were conducted to purify the scale and demonstrate its unidimensionality, internal consistency, validity, and freedom from response bias. The resultant scale measures an individual difference construct distinct from social class or materialism. Differences in self-reported status consumption are also shown to be positively correlated with ownership of brands reputed to be higher in status than competing brands.
820 citations