Journal•ISSN: 1469-347X
The Marketing Review
Westburn Publishers
About: The Marketing Review is an academic journal. The journal publishes majorly in the area(s): Marketing management & Marketing research. It has an ISSN identifier of 1469-347X. Over the lifetime, 376 publications have been published receiving 8954 citations.
Topics: Marketing management, Marketing research, Marketing mix, Marketing science, Marketing strategy
Papers published on a yearly basis
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469 citations
451 citations
396 citations
362 citations
324 citations