TIJ's Research Journal of Social Science & Management - RJSSM 

Abstract: It is said that human mind is the most complex machine on earth Psychologists have always been trying to know why we behave the way we do or the way our mind functions It is a complex area of research where explanations have always fallen short Humans differ in their mental capabilities There are various tests available to analyze various mental abilities of a human mind which have a direct effect on their behaviour Some such measures are IQ test, EQ test, personality tests, achievement test, aptitude test, etc One such relatively new measure is AQ, which stands for adversity quotient AQ is the predictor of success of a person in face of adversity, how he behaves in a tough situation, how he controls the situation, is he able to find the correct origin of the problem, whether he takes his due ownership in that situation, does he try to limit the effects of adversity and how optimistic he is that the adversity will eventually end The science of AQ was developed by Dr Paul G Stoltz in 1997 This is a conceptual paper which explains at length what is AQ, how is it different from IQ and EQ, dimensions of AQ, building blocks of AQ, levels of adversity, how is AQ different from resilience and hardiness, AQ in organizations, research done on AQ, and how to improve your own and others AQ

Abstract: The paper extensively reviews the literature on theories of Consumer Switching Behaviour (CSB) and proposes a synthesized model of CSB for explaining the phenomenon in the context of mobile telecommunication industry in developing countries. The proposed model extends existing Push-Pull-Mooring Theory of consumer switching by incorporating the influence government policy, switching intention abortion factors as well as the psychological, emotional and behavioural consequence of switching on consumer and their former and new service providers. Future research to test the proposed model is suggested. It contributes to the consumer behaviour literature.

Abstract: Water, the first mirror of the man who reasons, was considered at the dawn of the Greek philosophy as the origin of all things. Across the times of the landscape, societies have attempted to control this material necessary for their existence and proliferation. In its quest for water, man has built the most spectacular of systems: the qanat. This system represents one of the rare ancient procedures of water acquisition succeeding to overcome the rainfall's rhythm in arid zones. This key attribute elucidates the considerable expansion of the technique in the Near and the Middle East and its exportation to North Africa which assured the survival of generations in harsh climatic conditions. This paper highlights the existence and use of this antique system of water acquisition in Tunisia and in Oman in the light of new challenges including climate, environmental and social changes. In fact, the two countries chare, to different degrees, a main ground and surface water supply technique: the qanat; known as foggara in Tunisia and falaj in Oman. This paper explores the present situation of the system in both countries besides its near future and the ways considered for its preservation as important cultural heritage.

Abstract: Despite banking expansion, improvement in financial performance, greater competition and diversification of ownership of banks leading to both enhanced efficiency and systematic resilience in the banking sector, existing banking practices tend to exclude rather than attract vast sections of population. There are a host of factors contributing to financial exclusion. These factors may be both from supply side and demand side. The government and RBI take several measures to encourage the supply of financial services to the excluded sector. But the demand factors of financial inclusion attract very little focus. The main aim of this paper is to identify the various demand side factors of financial inclusion and to build a model for the same. Choosing a sample size of 500 using simple random sampling method, the study concludes that out of the several factors the most important factors influencing the demand for financial inclusion are Accessibility, Culture, Assets, Literacy and Income. The study will be very useful for the administrative bodies like the government and RBI to frame rules and regulations and also to initiate several measures for boosting the demand factors of financial inclusion.

Abstract: This paper presents strategic management as an important business management concept. It defines strategy and explains the key concepts in strategic management; strategic vision, objectives, strategy formulation, strategy implementation, evaluation and initiating corrective action. The research also focuses on the corporate governance aspect of strategic management; role of the board of directors in crafting and executing strategy. The different levels of pitching strategy are also discussed in this paper; corporate, business, functional and operational. All these concepts are examined with a view to highlight their importance in the effective and efficient management of business organizations. In an operating environment that is dynamic and highly competitive, business organizations need to appreciate the importance of crafting and effectively executing strategies that can help them create sustainable competitive advantage.