Showing papers in "TIJ's Research Journal of Social Science & Management - RJSSM in 2016"

Tribes and Forest: A critical appraisal of the tribal forest right in India

Abstract: India is land of nearly 10.4 million tribes which constitutes 8.6% of its total population and spread over 15% of its geographical area. Tribe has very close relation with the forest and their life and sustenance is harmonized with available forest resources. The ongoing pursuit for economic development and market pressure on government have forced policy-makers to convert forest land into large corporations which again push away the indigenous people from their soils. Since the colonial period the forest policies jeopardized the tribal’s rights over the forest and ignored their voices during framing the laws. In the colonial period the legal and policy instruments transferred the right over forests from communities’ hand to government’s hand. The post colonial law has provided a dignified status to tribals but it will not be able to resolve tribal people’s human rights and livelihood issues without similar or greater advancement in law and administration in other areas such as land acquisition, development – induced displacement and political autonomy. Government and our policy makers should not ignore the importance of tribals and rights should be given to the latter by proper implementation of the law.

The effect of internal controls system on hotels revenue the case of hotels in bahir dar and gondar cities

Abstract: A sound internal control process is critical to an entity to reduce problems associated with lowering revenues and too enable the entity to meet its established objective. The study designed to investigate the effect of internal control systems on revenue of hotels in Bahir Dar and Gondar Cities in Ethiopia. To do so, control environment, risk assessment, controlling activity, information and communication systems, and monitoring activity internal control component were used. The study found that not all internal control component has a positive significant effect on hotels revenue. But, others internal control components such as: controlling activity, information and communication and monitoring activity has positive and significant effect on the hotels revenue. Key Words: Internal Control Systems, Revenue, Hotels.

The power of branding

Abstract: Brands with strong images are able to influence customers’ choices and command a premium in the marketplace. A brand name is the foundation of a brand’s image. Developing a name for a company or product or service is crucial in brand building. It's not a process to take lightly, nor is it wise to rush. While the image associated with a brand name can be built with advertising over time, brand managers realize that a carefully created and chosen name can bring inherent and immediate value to the brand. The process companies use to create, evaluate and select new brand names is described in this paper. Results of the study indicate the fact that brand names are critical to the success of a new company or a product or a service. Consumer and industrial goods companies place similar emphasis on the brand naming task, and a detailed and systematic process is used in the creation of the brand names. KEYWORDS: Brand Building, Brand Image, Brand Naming Brands with strong images are able to influence customers’ choices and command a premium in the marketplace. A brand name is the foundation of a brand’s image. Developing a name for a company or product or service is crucial in brand building. It's not a process to take lightly, nor is it wise to rush. While the image associated with a brand name can be built with advertising over time, brand managers realize that a carefully created and chosen name can bring inherent and immediate value to the brand. The process companies use to create, evaluate and select new brand names is described in this paper. Results of the study indicate the fact that brand names are critical to the success of a new company or a product or a service. Consumer and industrial goods companies place similar emphasis on the brand naming task, and a detailed and systematic process is used in the creation of the brand names. KEYWORDS: Brand Building, Brand Image, Brand Naming Brands with strong images are able to influence customers’ choices and command a premium in the marketplace. A brand name is the foundation of a brand’s image. Developing a name for a company or product or service is crucial in brand building. It's not a process to take lightly, nor is it wise to rush. While the image associated with a brand name can be built with advertising over time, brand managers realize that a carefully created and chosen name can bring inherent and immediate value to the brand. The process companies use to create, evaluate and select new brand names is described in this paper. Results of the study indicate the fact that brand names are critical to the success of a new company or a product or a service. Consumer and industrial goods companies place similar emphasis on the brand naming task, and a detailed and systematic process is used in the creation of the brand names. KEYWORDS: Brand Building, Brand Image, Brand Naming Brands with strong images are able to influence customers’ choices and command a premium in the marketplace. A brand name is the foundation of a brand’s image. Developing a name for a company or product or service is crucial in brand building. It's not a process to take lightly, nor is it wise to rush. While the image associated with a brand name can be built with advertising over time, brand managers realize that a carefully created and chosen name can bring inherent and immediate value to the brand. The process companies use to create, evaluate and select new brand names is described in this paper. Results of the study indicate the fact that brand names are critical to the success of a new company or a product or a service. Consumer and industrial goods companies place similar emphasis on the brand naming task, and a detailed and systematic process is used in the creation of the brand names. KEYWORDS: Brand Building, Brand Image, Brand Naming Brands with strong images are able to influence customers’ choices and command a premium in the marketplace. A brand name is the foundation of a brand’s image. Developing a name for a company or product or service is crucial in brand building. It's not a process to take lightly, nor is it wise to rush. While the image associated with a brand name can be built with advertising over time, brand managers realize that a carefully created and chosen name can bring inherent and immediate value to the brand. The process companies use to create, evaluate and select new brand names is described in this paper. Results of the study indicate the fact that brand names are critical to the success of a new company or a product or a service. Consumer and industrial goods companies place similar emphasis on the brand naming task, and a detailed and systematic process is used in the creation of the brand names. KEYWORDS: Brand Building, Brand Image, Brand Naming

A Study on Determinants of Deposits of PACS in India

Abstract: Primary agriculture credit cooperatives (PACS) are more than 100 years old. Generating deposits is one of the ways to increase the resources to the PACS. Dependence on the external funds like borrowing from other cooperatives, refinancing can be substituted by increasing the deposits. This paper attempts to study deposits growth during 2001-2014 at national level, state level and the factors effecting the deposit mobilisation of the primary agriculture credit cooperative societies in India. This study showed that the cumulative annual growth rate of deposits during the period 2001-2014 at all national level is 14% and Kerala contributes 70% of the deposits of PACS in India in 2016. This study also showed that the number of members and gross value added in agriculture has positive and significant impact on the deposits, whereas number of societies had positive but insignificant impact on the deposits. It is also studied that deposits and advances are highly correlated.

Hook and Line Fishing with Motorised Boat: A study among the Digha harbour based fishermen

Abstract: : Use of hook and line fishing tackles may be traced back to the Upper Palaeolithic culture of prehistoric period. This traditional method of fishing, with the addition and alteration of different types of associated gears, is continuing till today and considered as one of the economically viable fishing techniques to exploit large pelagic, column, and demersal predator fishes like Tuna, Shark, String Ray, Mackerel, Cat fishes, Rock cods etc. The present paper aims to highlight the existing form of deep sea fishing with hook and line found among the fishermen operating from the indigenous fishing harbour of Digha coast of Bay of Bengal in Purba Medinipur district of West Bengal. While dealing with the existing form of hook and line fishing, the authors have primarily concentrated on the division of labour associated with this kind of deep sea fishing, method of manipulation of hook and line, salient features of different fishing gears such as hook, line, float, anchor, buoy, boat etc. associated with hook and line fishing practiced by the marine fisherfolk of Digha. Key words: Digha Fishing Harbour, Deep sea fishing, Predator fishes, Hook and line, Division of labour.

Managing Trustees Perspective for Academic Administration in Secondary Teacher Education Institutions in Gujarat

Abstract: Academic administration in secondary teacher education institutes seems to be most important factor for smooth running of these institutions, required to produce high quality teachers. At the top of academic administration in these institutions, there comes the managing trustee who controls the governance. Therefore, in this work, we tried to evaluate the academic administration of managing trustees of secondary teacher education institutes in Gujarat and discussed in detail. It is natural to assume that academic administration in these institutions can be affected by various direct or indirect factors. Therefore, for this study, different variable such as gender (male/female), and nature (reserve/unreserved) of managing trustees as well as location (rural/urban) and type of the institute (aided/non-aided) have been considered. A quantitative approach employing null hypothesis has been employed, where a questionnaire was constructed and validated before its application. The present findings are expected to shed light on the various factors affecting the academic administration by managing trustees and would help in achieving better academic administration.

Impact of Work Motivation on Job Satisfaction of Teachers in Professional Education

Abstract: The purpose of this study was to examine the impact of work motivation on job satisfaction. A sample of 240 teachers was randomly taken from selected professional Institutions of Western UP in India. The sample was administered the measures of work motivation and job satisfaction. Statistical techniques like linear regression analysis and t-test were performed for analysis and interpretation of data. Results revealed that Work Motivation had significant impact on job satisfaction of teachers in professional Institutions. The study had implications for educational managers, planners and institution advisors for designing plan and programs aimed to enhance the work motivation and job satisfaction of the teachers.

Women Merchant Mariners: Empowering West African Women to Go to Sea

Abstract: History and literature regarding women seafarers suggests that women represent about 2% of the world’s maritime workforce, with an insignificant number coming from West Africa which is the focus of this research. As a result, the main aim of this research is to identify women seafarers’ challenges with respect to employment on-board ships and how to provide sufficient solutions to empower more women in West Africa to go to sea. A qualitative assessment was made through in-depth interviews with 10 women seafarers. Women seafarers were interviewed to identify the challenges they face in the male dominated world of seafaring, their opinions on seafaring careers and the reasons why they have chosen a seafaring career. The results were collated and analysed qualitatively. The findings revealed that the most significant challenge faced by West African women seafarers is the problem of recruitment and retention on-board ships due to the lack of national shipping companies and national gender equality legislations. In addition, there are no effective initiatives or measures to empower women to go to sea in West Africa despite the fact that it is being practiced in other African regions such as South Africa. The concluding section makes some suggestions as to how more women from West Africa can be empowered to choose seafaring careers as well as a suggestion for further research. Keywords: Women Seafarers, Challenges, Recruitment, Empowerment

The Impact of Leadership Styles on Job Satisfaction of the Faculty Members of Albaha University in Saudi Arabia

Abstract: This research study shows the leadership styles among the head of the academic department in Albaha University in Saudi Arabia and its impact on Job satisfaction. Multifactor Leadership Questionnaire (MLQ 5X) by Bass and Avolio and the Job Satisfaction Questionnaire (JSS) by Spector were used to collect the data from 94 faculty members. The result shows that transformational leadership style is used more than the transactional leadership style among the head of the academic department in Albaha University. However, there were significant relation between both styles on the job satisfaction. This result is very notable, and could be considered by the decisions’ makers in Albaha University for further studies. Moreover, the researcher recommends for further research to be done on this subject considering a larger research sample, and covering all the Saudi Universities. Key words: Leadership, transformational, transactional, Job satisfaction, Albaha University, Saudi Arabia

Audience as Political Animal: Local Media and Political Campaign

Abstract: The involvement of persons in a social enclave cannot be sidelined not to involve certain decisions, roles and duties that have become the social norm acceptable to all societies and communities where there is human interaction and interrelationship, ensuring that the space and emptiness of leadership, co-ordination, distribution and organization is filled with the practice of politics fostering a closely knit connection among people having a particular interest and goal. Political practices occurs from a small scale to a large one encouraging all to be a part of the trend, it could be in a social group, state, institution and elsewhere that deals with the distribution of power and not only having the power and authority but the effectiveness of making people do what is expected, via systems and specialization in meeting set standards and expectations. So many sub political emergent like political parties, pressure groups, civil societies, the organs of government among others in whatever appearance determines the level of growth and development of a specific social order. Keywords: Audience, Political animal, Political campaign and Local media.

Capability Development: Enhancing Employee Potential through Strategic Competency Building and People Development

Abstract: Capacity enhancement has been defined in multiple ways; its ultimate purpose is to leave behind better skilled and oriented individuals, more responsive and effective institutions, and a better policy environment for pursuing development goals. Enhancing the capabilities of people in the organization is the most inevitable change expected in the era of globalization and liberalization. People capability enhancement induces better knowledge, skill and aptitude and it develop better business opportunities during global change. To accelerate with new technology, new manufacturing and development process, new ways of meeting the needs of customers, of course, are in need of better capacities and capabilities of people at work. This paper tries to focus on the person's capability assessment, enhancement and its return to better business opportunities and organizational development. Key Terms: Capability development, Employee potential, Strategic competency building, People development

Leadership Style, Corporate Culture and Organizational Performance

Abstract: The study has expanded the knowledge base by empirically examining the effect of leadership style and corporate culture on perceived organizational performance. The research adopted a cross sectional correlation design and multiple regression analysis to investigate the effect of the independent variables of leadership style and corporate culture on the dependent variable of perceived organizational performance. Primary data was collected by the use of questionnaires adopted from Ogbonna and Harris (2000) with a reliability rate of 0.8 from 150 respondents conveniently sampled from 15 government ministries. The results from the statistical analysis show that all leadership styles (autocratic, democratic, and laissez faire) had significant positive effect on perceived organizational performance with democratic leadership style contributing the most to performance (β=.251, P<.01). Consistently, all corporate culture dimensions (innovative, bureaucratic, and competitive) had significant positive effect on performance, however bureaucratic culture recorded the highest contribution (β=.267, p<.01). In all leadership style contributed 28% whiles corporate culture accounted for 40.2% of perceived organizational performance, confirming the assertion that leadership is largely responsible for the cultural formation process, but the resultant culture is principally responsible for corporate performance. The study recommends effective leadership style that create healthy organizational cultures for sustainable performance.

Depiction of women in vijay tendulkar’s selected plays

Abstract: Indian Drama in English has made bold innovations and fruitful experiments in terms of both thematic concerns and technical virtuosities. Plays written in various Indian languages are being translated into English and other languages as they are produced and appreciated worldwide. Thus regional drama in India is slowly paying a way for a ‘National Theatre’ into which all streams of theatrical are seems to coverage. Rabindranath Tagore, Mohan Rakesh, Badal Sircar, Vijay Tendulkar, and Girish Karnard have remained the most influential representatives of Indian English Drama not only in Bengali, Hindi, Marathi and Kannada but also on the pan India level. It is Vijay Tendulkar who had written plays on the Indian traditional women. In the paper I have presented a small depiction of women in Vijay Tendulkar’s selected work of literature.

Factor Analysis in holistic approach for Project Performance framework of Oil and Gas projects in India

Abstract: Oil and gas Project Performance is becoming more and more complex with increasing challenges like market volatility, environmental pressure, regulatory complexities apart from cost effective, efficient and quality project implementation. And hence there is a felt need to study quantitative and holistic approach to measure project performance involving broad parameters like time, quality, risk management, regulatory compliances, environment, health, safety, social responsibility etc. to arrive on optimum cost which is ‘Performance for Value’. This study finds out 10 significant components for measuring project performance using 49 parameters to calculate a single point Project Performance Score. This can help in assessing and ranking project performances for oil and gas projects in India. Oil and gas Project Performance is becoming more and more complex with increasing challenges like market volatility, environmental pressure, regulatory complexities apart from cost effective, efficient and quality project implementation. And hence there is a felt need to study quantitative and holistic approach to measure project performance involving broad parameters like time, quality, risk management, regulatory compliances, environment, health, safety, social responsibility etc. to arrive on optimum cost which is ‘Performance for Value’. This study finds out 10 significant components for measuring project performance using 49 parameters to calculate a single point Project Performance Score. This can help in assessing and ranking project performances for oil and gas projects in India. Oil and gas Project Performance is becoming more and more complex with increasing challenges like market volatility, environmental pressure, regulatory complexities apart from cost effective, efficient and quality project implementation. And hence there is a felt need to study quantitative and holistic approach to measure project performance involving broad parameters like time, quality, risk management, regulatory compliances, environment, health, safety, social responsibility etc. to arrive on optimum cost which is ‘Performance for Value’. This study finds out 10 significant components for measuring project performance using 49 parameters to calculate a single point Project Performance Score. This can help in assessing and ranking project performances for oil and gas projects in India. This study finds out 10 significant components for measuring project performance using 49 parameters to calculate a single point Project Performance Score. This can help in assessing and ranking project performances for oil and gas projects in India.

Psychoanalytic Interpretation of the Film “Zindagi Na Milegi Dobara” :a Peep into the Self

Abstract: This article tries to explain the notion of self from a psychoanalytic interpretation of Hindi film Zindagi na milegi dobara. The film portrays a series of events and the underlying emotions which help to peep into the unconscious realms of the self. As the film story unfolds ,its text plays with the emotional world of the spectator. An attempt is made to carefully analyze the text and the depiction of relationships within the psychoanalytic theory .The diverse emotional scenes presented in the film have been approached through the psychoanalytical lens to highlight the developmental traumas, desires, conflicts, fears, and the emergence of the self.

Consumer Protection India: Issues and Problems in Changing Business Environment

Abstract: With the growth of economy, new changes have taken place in the business environment. Concept of liberalization, privatization and globalization has been implemented to provide wide variety of goods and services to the consumers through healthy competition among domestic and international firms. Even the technological environment has lead to drastic change in the functioning of the economy by providing transparency and efficiency in the system. But with all these changes, consumer exploitation also took place and in order to protect consumers a number of new schemes and programs for the consumer education, awareness and protection have been framed. Keeping in view all these aspects, the paper covers: the significant changes in the business environment after new industrial policy 1991, the issues and problems related to the changing business environment faced by consumers, and the measures adopted by different agencies either government, media or corporate in providing healthy competitive environment to consumer and safeguarding them from unscrupulous traders. Thus, based on the discussion certain suggestions have been discussed. Keywords: Business environment, competition, consumer, exploitation, industrial policy, unscrupulous traders.

Relationship Based Leadership: The Development of Leader Member Exchange Theory

Abstract: Despite several studies on leadership, there still is no clear understanding of what leadership is and how it can be achieved. Traditional classification of leadership theories has been either on the basis of traits, behaviour or situation. The focus of these approaches has been primarily on the characteristics of the manager or the supervisor that make him or her effective in leadership situations. This typology of leadership does not specifically explain the influence of the follower characteristics or the leader relationship with the subordinate. LMX is one such leader relationship theory. It is not very clear as to where the LMX theory fits in the overall context of different leadership approaches. This paper discusses the LMX Theory in the context of the vast literature on Leadership, its evolution and practical utility for leadership development in organizations.

Consumer Behavior Analysis towards Green Marketing

Abstract: Green marketing is a hot topic in the information age. The current study focused on the last fifteen years' growth of reported topic. The paper explains the concept of green marketing and consumer behaviour. The paper is organized as the introduction of the green marketing. Followed by the perfective of Green marketing in global phenomenon. Later it discussed Customer satisfaction and Green marketing and at the end analysed challenges in green marketing.

Effect of demographic factors on purchase intention of consumers towards led lighting products: an analytical study

Abstract: Green marketing is the marketing of products that are presumed to be environmentally preferable to others. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Seeing this changing trend, it becomes all the more important to study effect of demographic factors on purchase intention of consumers towards LED lighting products. It becomes important to investigate that whether informed consumers are willing to pay premium prices for greener products or not. Descriptive Research methodology has been followed in the study wherein first observations are made and thereafter preliminary information is gathered with the help of survey using a questionnaire. In the current study, initially customer attitude and behaviour towards purchase of LED is being observed across various demographic profiles like Age, Gender, income and education. And further also analyses the purchase intention of consumers towards LED lighting products across all the demographics. In the study, the correlation analysis suggested that consumer attitudes, consumer behavior, attributes of LED and purchase intention are all correlated.

The Phenomenal Success of Patanjali in FMCG Sector-An Analytical Study

Abstract: in India FMCG sector does play a vital role in economic development. It is the 4th largest sector so far as revenue is concerned. In India the major share of market is ruled by the foreign MNCs. In this research paper the researcher would discuss about how an infant Indian company, Patanjali Ayurveda Ltd. Is combating the foreign big firm in all most all segments of this sector. Key words :Ayurved, Brand, FMCG, Patanjali, India

Causal relation between gold and stock returns in india: a study

Abstract: The main focus of this study is based on making comparative analysis on stocks (Nifty) and gold as, it creates a scope for the investors to understand how the Nifty returns and the Gold returns are impacted for their investment option to their portfolio. This study is for making better and safe investment option to the investors for any type of conditions. To analyse this we have used the data of Gold prices & Nifty Index from 2005 to 2014 financial year. The analysis found that data is stationary condition and have a long run relationship between them, but according to causality relationship model it is suggested that the data have bidirectional impact on each other.

Gender and socialization: the case study of women involved in gravel breaking activities in yaounde

Abstract: Stigmatization has always marked out women trajectory throughout history. This situation affects their empowerment and overall their living conditions. The expansion of the informal sector in Cameroon has given women an opportunity to show up their ability to practice stone breaking activity, a sector considered for man. This paper focuses on this informal activity on the woman socialization process. For this purpose, our methodology reposes on enquiries; a questionnaire has been administered to persons. Results obtained following a correlation analysis of the variables showed that women in the stone labour maintain, firstly social relationships and secondly they are called up in their home and/or community and thirdly their work contributes in improving their perception in their social environment.

Human resource development mechanisms with special reference to addis pharmaceutical factory plc (apf) eastern zone

Abstract: The overall objective of the study was to analyze the human resource development mechanisms of Addis Pharmaceutical Factory. 90 samples have been collected from the employees by deploying simple random sampling technique. Moreover, relevant secondary data such as policies of Addis Pharmaceutical Factory towards Human Resource Development and its mechanisms were collected. The collected data is computed and analyzed with the help descriptive statistical tools such as mean, variance and standard deviation using SPSS and the results were drawn out and tabulated. The findings show there is development in both employees’ efficiency and organization as a whole. However, still there are some areas where the organization can focus to enhance the development to cater the needs of the changing environment. The compensation and reward system must be reviewed and redesigned appropriately which will be a motivation to employees to contribute more to the development of them and to the development of the organization. The promotional policies and career advancement opportunities must be made clear and a clear communication about the policies and plans will reduce ambiguity and uncertainty among the employees. The potential of the employees must be appraised periodically and should be compensated according to their potential and contributions. An association is recommendable to be formed with the management and employee representatives to look after the welfare of employees especially education of the employees’ family members.

Identifying Problems Faced by Facilitators and Farmers in Integrated Pest Management Farmer Field Schools' Training Programme in Sindh Province

Abstract: The FAO-EU-ADB funded National Integrated Pest Management Programme (Nat-IPM) for Cotton was started in Pakistan during 2001-2004 and introduced new extension training methodology called Farmer Field School (FFS). Basic principle of FFS training was to enable farmers to be self-sufficient, using Integrated Pest Management (IPM) practices that are agro-ecosystem friendly. To identify problems faced by the facilitators (ToF participants) and farmers (FFS participants) in IPM-FFS training programme with special reference to cotton, study was conducted in four districts of Sindh province (Hyderabad, Tando Allahyar, Matiari and Mirpurkhas) of Pakistan. The sample size comprised of 48 facilitators and 144 farmers in total. The results of this study indicated that facilitators and farmers were involved in IPM programme due to their self-interest despite facing some problems in IPM-FFS training programme. Keywords: Integrated Pest Management (IPM), Farmer Field School (FFS), Training of Facilitators (ToF).

Nigeria’s agriculture management adrift - in theory

Abstract: Nigeria’s economy has been marked by many prominent and potential drivers, but the agricultural industry remains outstanding as a major industry with immense potential yet to translate into results. The country is in the middle of implementing Vision 2020 which has huge demands on the sector. The vision requires the sector to grow at a sustainable rate that will ensure continued profitability. However, the management of the industry over the past regimes has continually departed from the set goals due to a number of reasons and forces. This paper focuses on the departure from targets as drift and opines that the agricultural sector has been continually drifting from the mission that would see it become modern, with more value added outputs and one that would offer support to other sectors of the economy. It develops the Macroeconomic model on an input-output framework combining the agricultural sector historical and polemical analysis promoting the labour market and product market interactions in a considerable and empirical manner. Moreover, the model’s illustration entails linking with agricultural simulation model which facilitates the evaluation of alternative policies in Nigeria’s agricultural sector presenting an agricultural policy picture from 1970 to 2014. In addition, the model can potentially be used with various informal and formal analysis techniques to better establish the drift in Nigeria’s Vision 2020 with regard to the agricultural policy makers and implementers.

Servant Leadership and School Performance: Mediating Effect of Teachers’ Organizational Citizenship Behavior

Abstract: Problem Statement: Servant leadership is the natural feeling that one has of desiring to serve others. There are different styles of leadership and servant leadership is pillar to succeed in today’s challenging climate and to meet demands of the work place. Hence current study will address the need by exploring multiple indicators of servant leadership and investigate servant leadership and its impact on the followers’ level of organizational citizenship behavior and school performance. Purpose of the Study: This study sought to determine the relationship between servant leadership style and school performance. This study also examines the mediating role of teachers’ organizational citizenship behavior between school performance and servant leadership. Methods: The study was designed as cross-sectional relational survey. Through the random sampling technique, data were collected from 813 (i-e 272 head-teachers and 561 teachers) from public secondary within Punjab province. For data collection, two questionnaires were developed by the researcher. In data analysis phase, a t-test was used to compare the opinions of head-teachers and teachers in terms of the dimensions of servant leadership i-e empowerment, accountability and standing back variables; a one-way analysis of variance and simple linear regression analysis were conducted to test the formulated hypotheses. Findings and Results: According to the study results, it was found that empowerment, standing back, accountability have a positive and significant effect on organizational citizenship behavior. It was found that servant leadership style has effect on organizational citizenship behavior which in turn influences overall school performance. Therefore, we can say that organizational citizenship behavior significantly mediate the effect of servant leadership style on school performance. Conclusions and Recommendations: Significant effect of servant leadership style indicated that school managers who seriously embrace their role as a servant leader will endeavor to establish a school that will work in shared vision and in cooperation. It may be recommended that school heads need to edifice the necessary facilitation, empowering teachers and the cooperation to help in building pleasant work environment that will compel the teachers to exhibit organizational citizenship behavior which will positively affect on school performance.

Dynamic Consumer Influences on Soft Drinks Market in India

Abstract: Indian consumers were less affected by the recent Economic downturn than consumers in other countries and, in turn, their attitudes and shopping habits have not changed significantly in recent years as India is a second largest populated country in the world. Also, India is a more attractive market for many consumer goods. This has lead to competition among major industrialized countries to capture a considerable share in the ever growing market of India. So, to attract these large numbers of consumers many Multi National Corporations had entered into Indian market. It would not be an easy task to any company to keep pace of these dynamic consumers of India as consumer behavior plays a pivotal role in the success of any company. To attain the goal of capturing the consumer mind, many companies are devising various marketing policies to garner this dynamic market of India. Hence, the researchers of this paper have selected three cities of India namely Delhi, Mumbai and Bangalore in order to assess the dynamic nature of the consumers of soft drinks. This research would be beneficial to the present and potential companies to analyze the Indian soft drinks market particularly those who do a profitable business in India.

Beating the Drums of War? The Nigerian Print Media and Crisis Mediatization in a Fledgling Democracy

Abstract: Several studies on the coverage of crisis blame the mass media for creating conducive atmospheres under which social and political destabilization thrive. Grounded in what some researchers conceptualized as the ‘mediatization’ or ‘commodification’ of crisis, the charge holds that the coverage of social disruptions, political tussles and strife is framed in a manner that stimulates radical actions or reactions, which often escalate into crisis. Against the background of Nigeria’s past history of recurring military coups, ethnic clashes and inter-religious violence, there is a widespread contention that the Nigerian mass media had in most cases fanned the embers of ethnic rivalry by framing issues in ways that ignited undue ethnic loyalties. Some observers even pointedly accused the print media of leading the clarion call for military intervention in politics by portraying government in a manner that made it justifiable for military juntas to hijack power. Assuming that the role of the mass media in the socio-political scenario within which military intervention took place could be gleaned from the perspective of analyzing how issues relating to governments were presented in the media prior to the intervention that forced them out of office, this paper studies the contents of three of Nigeria's leading independent publications three months prior to the military coups that took place in 1983. Key words: Nigeria, military, coups, crisis, mediatization, press, portrayal

The Efficient Supply Chain Practices in Indian Dairy Industry

Abstract: While the Marketing Function is focusing on the customer satisfaction through sales or marketing efforts of a firm, the supply chain function would minimize the cost of movement of resources in order increase the overall profitability of the firm. The researcher of this paper is focuses on the importance of dairy supply chain management and to illustrate the current practices of diary supply chain in India. Traditionally in India the consumption of milk and its related products is being sold by unorganized people or sector. But with the advent of mechanized dairy industry in India the shift towards organized milk industry is evident in today's globalized economic scenario. To gain profitability wouldn't be an easy task in this industry unless we manage the supply through efficient supply chain practices so as to enable the suppliers to supply the milk and allied products to the customer on time as these products are highly perishable. The researcher has made an earnest attempt to study the critical issues in supply chain management and to offer plausible solutions to the management of the firm understudy on how to gain profitability by cutting the cost through efficient supply chain management practices.

Management dashboard and human capital of the Moroccan university organization

Abstract: The present paper intends to highlight the utility of the technique of the management dashboard for the accumulation of the human capital in the Moroccan university organization. To succeed to this end, we pursue an exploratory reasoning and a qualitative approach having a non- experimental nature. The human being - the armature of the human capital - constitutes the most eminent component in the activity of that public structure. Thus to pilot the university performance towards the right direction, the recognition and the development of the human capital is imperative. Over time, the dynamics of the meaning of "performance" word was in favor of human capital. The latter has become inseparable from any assessment of the performance. For these reasons, we consider in this paper that the management dashboard is an instrument of regulation of behavior, of empowerment and of strengthening of the confidence of the human resources towards this organization. Therefore, these inputs can contribute to the progression of human capital, so the performance of the organization can record an unprecedented improvement. Keywords: Management dashboard, human capital, university, confidence, performance.