Posted Content•
A Comparative Study of Consumers' Green Practice Orientation in India and the United States: A Study from the Restaurant Industry
TL;DR: In this paper, the authors investigated the psychological factors (consumers' attitudes, behavioral intentions, and involvement) in relation to green practices in the restaurant industry as measured by three concerns (health, social, and environmental).
Abstract: By considering differences in culture and economic conditions in two different countries, India and the United States, this study investigates the psychological factors (consumers’ attitudes, behavioral intentions, and involvement) in relation to Green practices (GP) in the restaurant industry as measured by three concerns (health, social, and environmental). Next, the study examines how these factors affect consumers’ willingness to pay for GP. Results from principal component analyses and multinomial logistic regressions with data from India (n = 196) and the United States (n = 200) (collected from customers at two comparable commercial restaurants in each country) show that there is a clear difference in consumers’ attitudes, behavioral intentions, and involvement in GP and the relationship of these factors to the consumers’ willingness to pay. The findings of this study showed that consumers in the United States have a higher degree of involvement in environmentally and socially responsible practices in restaurants, which have the most significant effect on consumers’ willingness to pay up to 10% or higher on menu prices for GP. In contrast, consumers in India have a higher degree of involvement in health and visibility than consumers in the United States, which is the major driver of their willingness to pay more than 10% or higher on menu prices for GP.
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Dissertation•
01 Jan 2019
6 citations
TL;DR: In this paper , the authors investigated the influence of green practices used by the five-star hotels on the guest's online hotel assessment and their revisit intentions, and found that the use of new and innovative green practices has a positive influence on guest's overall online evaluation of the hotel.
Abstract:
Purpose
This study aims to find out the influence of green practices used by the five-star hotels on the guest’s online hotel assessment and their revisit intentions. It also evaluated how the use of green practices by the hotels influenced the guest’s willingness to pay a premium price. Apart from the conventional hotel service attributes, this study also identified some new and innovative services offered by the hotels which have an overall effect on the guest’s revisit intentions.
Design/methodology/approach
This study applied focus group interviews from 12 hotel managers and accessed the hotel’s internal database to identify the latest and innovative service attributes offered by the hotels. The information regarding the green practices offered by the hotels was collected through TripAdvisor and LEED-IGBC website. It identified 10 independent and four dependent variables based on previous literature. Guest’s revisit intentions were measured on a five-point Likert scale. Data was analysed using a multi-step hierarchical regression model.
Findings
The use of green practices by the hotels revealed a positive and significant influence on the guest’s revisit-intentions and their intention to pay a premium price. It was also found that the use of new and innovative green practices has a positive influence on the guest’s overall online evaluation of the hotel.
Practical implications
This study suggests that the amalgamation of green practices along with the conventional service attributes may help in the incremental revisit and online hotel assessment intentions, which might be of use for the managers and hotel policymakers.
Originality/value
Although previous studies have explored the conventional hotel service attributes in the context of Indian Hotel industry, this is one of the first studies which discussed the influence of recent and emerging hotel service attributes on the guest’s revisit and pay a premium price intention. Moreover, the influence of green practices on the guest’s overall online evaluation of the five-star hotels in Delhi was discussed in this study which was not performed before.
5 citations
Posted Content•
TL;DR: In this article, the authors attempted to identify the most important benefits obtained from green practices implementation and which are the basic environmental practices that can be adopted by the organisations in order to improve their image and reduce their costs.
Abstract: Hospitality businesses influence the sustainability of their natural environment by consuming significant amounts of natural resources. Restaurant industry employs one in every three retail workers and consumes one-third of all retail electricity use and almost 30% of all meals were eaten away from home, last year. This study attempted to identify the most important benefits obtained from green practices implementation and which are the basic environmental practices that can be adopted by the organisations in order the improve their image and reduce their costs. Moreover, our research has been undertaken in parallel with worldwide existing trends in order to better understand the direction in which green restaurants are moving. This study results inventories the main environmental practices and actions that can be implemented in restaurants.
2 citations
Cites background from "A Comparative Study of Consumers' G..."
...Dutta et al. (2008) a examinat orientare catre practicile verzi ale clienților din India și Statele Unite ale Americii, prin anchetarea factorilor psihologici....
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TL;DR: In this paper , the authors investigated the impact of environmentally-framed reviews on review rating scores considering the moderation of the reviewer's country's environmental performance, and they found that environmentally-frameed reviews are associated with higher rating scores.
2 citations
TL;DR: The Journal of Foodservice business research (JFBR) is a leading international journal widely recognized for its contribution to scientific research in the field of foodservice business and its related areas as discussed by the authors .
Abstract: The Journal of Foodservice Business Research (JFBR) is a leading international journal widely recognized for its contribution to scientific research in the field of foodservice business and its related areas. The current study provides a detailed overview of JFBR research output from 2006 to 2020 to understand the journal evolution in terms of productivity, research constituents, influence, and scientific knowledge base. The Scopus database and several bibliometric tools (e.g., citation evolution structure, most cited documents, prominent authors, institutions, countries and funding sponsor, and keyword co-occurrence analysis) were used to extract the bibliometric information of the journal. Data is visualized through Tableau and VOSviewer. Overall, the study results revealed that there is an increased research contribution and influence of the journal. JFBR research output is widely cited by the leading authors, and journals in the hospitality and tourism business-related disciplines. Keyword analysis showed that the journal published articles focusing both on conventional and contemporary topics including restaurants, sustainability, consumer behavior, customer satisfaction, ethnic cuisine, organic food, food waste, and service quality. Several meaningful insights are provided to scholars and editorial members to formulate the research agenda that is increasingly becoming relevant to the scientific field in the evolving contemporary times.
2 citations
References
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Book•
01 Jan 1995
TL;DR: In this article, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.
Abstract: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
5,078 citations
TL;DR: In this article, the authors present the results of a study designed to test several hypotheses concerning the effects of intrinsic and situational sources of personal relevance on felt involvement and on the amount of attention and comprehension effort, the focus of attention, and the extent of cognitive elaboration during comprehension.
Abstract: We present the results of a study designed to test several hypotheses concerning the effects of intrinsic and situational sources of personal relevance on felt involvement and on the amount of attention and comprehension effort, the focus of attention and comprehension processes, and the extent of cognitive elaboration during comprehension. Felt involvement is a motivational state that affects the extent and focus of consumers' attention and comprehension processes, and thus the specific meanings that are produced. The results of the study provide strong evidence that felt involvement plays a motivational role in consumers' attention and comprehension processes.
2,053 citations
TL;DR: In this paper, a more complex, contingent model of consumer responses to corporate social responsibility (CSR) initiatives is proposed, which can help guide companies in not only formulating and implementing their CSR initiatives, but also measuring the effectiveness of these initiatives.
Abstract: Although companies are devoting significant resources to corporate social responsibility (CSR) initiatives, insights into the optimal formulation, implementation, and effectiveness estimation of CSR strategies are currently scarce. This article takes an indepth look at when, why, and how CSR works from a consumer's perspective. In contrast to the simple, monotonie relationships between CSR and consumer purchase behavior evident in marketplace polls, this article proposes a more complex, contingent model of consumer responses to CSR. It articulates both the internal outcomes (e.g., awareness, attitudes, attachment) and external outcomes (e.g., word of mouth, purchase, loyalty) of CSR initiatives for not just the company, but also the consumer and the CSR issue/cause. This article delineates the key factors that are likely to moderate the extent to which the inputs lead to the internal outcomes and the internal outcomes lead to the external ones. This framework can help guide companies in not only formulating and implementing their CSR initiatives, but also measuring the effectiveness of these initiatives.
1,928 citations
TL;DR: In this article, the authors report the findings from in-depth interviews of consumers to determine their views concerning the social responsibilities of companies and develop a typology of consumers whose purchasing behavior ranges from unresponsive to highly responsive to corporate social responsibility.
Abstract: Companies are facing increasing pressure to both maintain profitability and behave in socially responsible ways, yet researchers have provided little information on how corporate social responsibility impacts profitability. This paper reports the findings from in-depth interviews of consumers to determine their views concerning the social responsibilities of companies. A typology of consumers whose purchasing behavior ranges from unresponsive to highly responsive to corporate social responsibility was developed from the analysis.
1,915 citations
TL;DR: In this paper, the authors introduce a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline and discuss the managerial processes needed to monitor, meet, and even exceed, stakeholder norms.
Abstract: This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then, the article discusses the managerial processes needed to monitor, meet, and even exceed, stakeholder norms. Finally, the analysis explains how CSR initiatives can generate increased stakeholder support.
1,712 citations