Journal ArticleDOI
A Comprehensive Framework for Implementing an Effective Employer Brand Strategy
R. Deepa,Rupashree Baral +1 more
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In this paper, the authors describe how to design and implement a brand strategy for any organization, given the challenge of talent attraction and retention, and how it creates a sustainable relationship with the stakeholders.Abstract:
Employer brand strategy design and implementation are crucial for any organization, given the challenge of talent attraction and retention. Employer branding creates a sustainable relationship betw...read more
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Employer branding : strategic implications for staffrecruitment
TL;DR: In this paper, the authors examine the nature and consequences of employer branding and reveal that job seekers evaluate: the attractiveness of employers based on any previous direct work experiences with the employer or in the sector; the clarity, credibility, and consistency of the potential employers' brand signals; perceptions of the employers’ brand investments; and perceptions of their product or service brand portfolio.
Posted Content
Business models: A challenging agenda
TL;DR: In this article, the authors propose a typology of business models that emphasises the connecting of traditional value chain descriptors with how customers are identified and satisfied, and how the firm monetizes its value.
Journal ArticleDOI
Employer Branding as a Talent Management Tool: A Systematic Literature Revision
TL;DR: In this article, a systematic literature revision was carried out using the Preferred Reporting Items for Systematic Reviews (PRISMA) protocol in order to identify and sum up the most relevant studies of the last 10 years concerning these topics.
Aproximación a la retención de talento: enfoque employer branding en las universidades
Ivette Duran-Seguel,Daniela Moreno Martínez,Karina Valenzuela Henríquez,Nancy Alarcón Henríquez +3 more
TL;DR: In this paper, the authors analyzed the most valued job attraction and retention factors by academics from three Chilean universities, and found that prestige, proximity and quality were the three most valued factors for staying in a university.
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Gestión millennial en una agencia creativa de la ciudad de Durango
TL;DR: A partir de las observaciones realizadas dentro del proceso de diagnóstico organizacional en la agencia creativa, con elementos that contribuyan a retener el personal creativo and a crear un mejor ambiente de trabajo, las acciones a emprender se enfocan en el perfil millennial presente en los miembros de la organización as discussed by the authors .
References
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Journal ArticleDOI
Applying employer brand management to employee engagement
Bernard Kunerth,Richard Mosley +1 more
TL;DR: In this article, the authors examine the degree to which employer brand management is being deployed to support internal employee engagement, in addition to its more common application in external image building and talent acquisition.
Journal ArticleDOI
Retention factors of management staff in the maintenance phase of their careers in local government
TL;DR: In this paper, a qualitative, empirical-analytical research paradigm with a modernist approach was adopted to understand the key retention factors that influence experienced management employees, in the maintenance phase of their careers, to remain employed at a local government organisation.
Journal ArticleDOI
Emerging HR management trends in India and the way forward
Pawan Budhwar,Arup Varma +1 more
Book
Strategy and Human Resources: A General Managerial Perspective
TL;DR: An investment perspective of human resources the human resource environment, human resource legal environment strategy formulation human resource planning strategy implementation - workforce utilization and employment practices strategy implementation- reward and development systems human resource evaluation as mentioned in this paper.
Journal ArticleDOI
Talent Management Practices in Select Organizations in India
TL;DR: In this article, the authors have made an attempt to probe talent management practices and processes in a sample of 30 organizations chosen on the basis of their international presence, brand identity and long-term presence.
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Designing brands and managing organizational politics: A qualitative case study of employer brand creation
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