Journal ArticleDOI
A Comprehensive Framework for Implementing an Effective Employer Brand Strategy
R. Deepa,Rupashree Baral +1 more
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In this paper, the authors describe how to design and implement a brand strategy for any organization, given the challenge of talent attraction and retention, and how it creates a sustainable relationship with the stakeholders.Abstract:
Employer brand strategy design and implementation are crucial for any organization, given the challenge of talent attraction and retention. Employer branding creates a sustainable relationship betw...read more
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Employer branding : strategic implications for staffrecruitment
TL;DR: In this paper, the authors examine the nature and consequences of employer branding and reveal that job seekers evaluate: the attractiveness of employers based on any previous direct work experiences with the employer or in the sector; the clarity, credibility, and consistency of the potential employers' brand signals; perceptions of the employers’ brand investments; and perceptions of their product or service brand portfolio.
Posted Content
Business models: A challenging agenda
TL;DR: In this article, the authors propose a typology of business models that emphasises the connecting of traditional value chain descriptors with how customers are identified and satisfied, and how the firm monetizes its value.
Journal ArticleDOI
Employer Branding as a Talent Management Tool: A Systematic Literature Revision
TL;DR: In this article, a systematic literature revision was carried out using the Preferred Reporting Items for Systematic Reviews (PRISMA) protocol in order to identify and sum up the most relevant studies of the last 10 years concerning these topics.
Aproximación a la retención de talento: enfoque employer branding en las universidades
Ivette Duran-Seguel,Daniela Moreno Martínez,Karina Valenzuela Henríquez,Nancy Alarcón Henríquez +3 more
TL;DR: In this paper, the authors analyzed the most valued job attraction and retention factors by academics from three Chilean universities, and found that prestige, proximity and quality were the three most valued factors for staying in a university.
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Gestión millennial en una agencia creativa de la ciudad de Durango
TL;DR: A partir de las observaciones realizadas dentro del proceso de diagnóstico organizacional en la agencia creativa, con elementos that contribuyan a retener el personal creativo and a crear un mejor ambiente de trabajo, las acciones a emprender se enfocan en el perfil millennial presente en los miembros de la organización as discussed by the authors .
References
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Journal ArticleDOI
Conjoint implications on job preferences: the moderating role of involvement
Matthias Baum,Rüdiger Kabst +1 more
TL;DR: In this paper, the authors used conjoint analysis to test the impact of different organizational and job characteristics as well as the moderating role of involvement, and found that involvement increases soft factors, while decreasing the effect of payment on job choice.
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Strategic Human Resource Management : An International Perspective
Gary Rees,Paul Smith +1 more
TL;DR: In this article, the authors present an overview of the organization, its environment and human resource management, focusing on the functional aspects of HR, including recruitment and selection, flexible working, reward strategy and managing performance.
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The Mediating Role of Trust: Investigating the Relationships among Employer Brand Perception and Turnover Intentions:
Vaneet Kashyap,Santosh Rangnekar +1 more
TL;DR: In this article, the authors investigated the interrelationships among employer brand perception, trust in leaders (TRT), and turnover intentions (TI) in a survey with 350 junior-, middle-, and senior employees.
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Factors Affecting Choice of First Employer A Study of Indian Management Graduates
Andrew Dutta,Eldos M. Punnose +1 more
TL;DR: In this article, the authors identified factors which influence the final year management graduates' choice for their first employer, but there is lack of systematic study done with respect to respect to these factors.
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Designing brands and managing organizational politics: A qualitative case study of employer brand creation
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