Journal ArticleDOI
A Cross-National Comparison of Intragenerational Variability in Social Media Sharing:
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Given the early digital life experiences, the adoption of social media tends to be greater among members of this generation compared to older ones as mentioned in this paper, however, studies that report such age-ba...Abstract:
Given Millennials’ early digital life experiences, the adoption of social media tends to be greater among members of this generation compared to older ones. However, studies that report such age-ba...read more
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Applied Latent Class Analysis
TL;DR: The applied latent class analysis is universally compatible with any devices to read and is available in the book collection an online access to it is set as public so you can download it instantly.
Journal ArticleDOI
The impact of social media influencers on travel decisions: the role of trust in consumer decision journey
TL;DR: The growing presence of social media influencers (SMIs) is increasingly modulating consumer behavior in the travel industry as discussed by the authors, and trust is a vitally important topic in influencer and tourism marketing.
Book ChapterDOI
Convergence and divergence
TL;DR: The Riemann hypothesis as mentioned in this paper asks for what values of the serie : (a b : œ � â " " " ) $ " # $ % : : : ) :
Journal ArticleDOI
Virtual reality and gamification in marketing higher education: a review and research agenda
TL;DR: In this article, a literature review of studies on the use of virtual reality and gamification to engage students in higher education for marketing issues is presented, which identifies the research topics, the research gaps and to prepare a future research agenda.
Journal ArticleDOI
Task-technology fit analysis of social media use for marketing in the tourism and hospitality industry: a systematic literature review
Hsien-Cheng Lin,Xiao Han,Tu Lyu,Wen-Hsien Ho,Yunbao Xu,Tien-Chih Hsieh,Lihua Zhu,Liang Zhang +7 more
TL;DR: In this article, a comprehensive review of the literature from the perspective of the task-technology fit (TTF) theory is presented to map out what is known about social media use in tourism and hospitality marketing and what areas need further exploration.
References
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Journal ArticleDOI
Assessing Measurement Invariance in Cross-National Consumer Research
TL;DR: In this paper, the applicability of consumer behavior theories developed in one country to other countries is investigated. But, in order for such comparisons to be meaningful, the instruments used to measure the theoretical constructs of interest have to exhibit adequate cross-national equivalence.
Posted Content
Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media
TL;DR: In this article, the authors present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups, and explain the implications that each block can have for how firms should engage with social media.
Journal ArticleDOI
Social media? Get serious! Understanding the functional building blocks of social media
TL;DR: In this article, the authors present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups, and explain the implications that each block can have for how firms should engage with social media.
Journal ArticleDOI
Role of social media in online travel information search
Zheng Xiang,Ulrike Gretzel +1 more
TL;DR: In this paper, the authors investigated the extent to which social media appeared in search engine results in the context of travel-related searches and found that social media constituted a substantial part of the search results, indicating that search engines likely direct travelers to social media sites.
BookDOI
Applied Latent Class Analysis
TL;DR: Hagenaars and McCutcheon as discussed by the authors proposed a general latent class approach to unobserved heterogeneity in the analysis of event history data, which can be used to measure the fit of a statistical model.
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Social Media Envy: How Experience Sharing on Social Networking Sites Drives Millennials’ Aspirational Tourism Consumption:
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