A customer‐oriented new service development process
Citations
578 citations
Cites background from "A customer‐oriented new service dev..."
...The product and service development literature also emphasizes the importance of market orientation (Alam and Perry, 2002; Atuahene-Gima, 1996; Johne and Storey, 1998; Montoya-Weiss and Calantone, 1994)....
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...involvement in new service development is an underdeveloped research area (Alam and Perry, 2002; Johne and Storey, 1998)....
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476 citations
Cites background from "A customer‐oriented new service dev..."
...There is an emerging trend that emphasizes that user involvement, as well as how individuals become involved with service activities and interactions, will result in favorable service experiences ( Alam and Perry, 2002; Kristensson et al., 2002)....
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475 citations
Cites background from "A customer‐oriented new service dev..."
...Some studies have claimed that user involvement has positive effects, especially in terms of generating superior product ideas (Alam and Perry, 2002; Kristensson et al., 2004), but there are no studies that provide explicit details of the strategies required to achieve these desirable results....
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428 citations
References
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"A customer‐oriented new service dev..." refers background or methods in this paper
...A purposeful sample of 12 organizations (Patton, 1990) was selected based on three dimensions that were a priori thought to influence the findings:...
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...A purposeful sample of 12 organizations (Patton, 1990) was selected based on three dimensions that were a priori thought to influence the findings: 1. firm size; 2. ownership, that is multinational and Australian firms; and 3. types of service firms....
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...The summary statements were then organized in text files and key quotations were noted (Patton, 1990) because extensive use of quotations adds transparency and depth of understanding (Drumwright, 1996)....
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22,714 citations
8,812 citations