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A formação social da mente

About: The article was published on 1991-01-01 and is currently open access. It has received 1861 citations till now. The article focuses on the topics: Information and communication technologies for development & E-learning (theory).
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Journal ArticleDOI
26 Jan 2011
TL;DR: In this article, the authors discuss human perception in the context of buying decision making, focusing on how a consumer sees their options, but also understand the mechanisms involved in this direction.
Abstract: Normal 0 21 false false false PT-BR X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tabela normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} One of the least studied elements in the marketing literature, but which is of fundamental importance for understanding the process of buying decision is perception. Thinking of perception is not only thinking about how a consumer sees their options, but also to understand the mechanisms involved in this direction. This article aims to discuss human Normal 0 21 false false false PT-BR X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tabela normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} perception from the perspective of marketing. This is a work of theoretical, with exploration goals, based on review of the literature on the subject. The stimuli are perceived by the individual through its capabilities, ie, for each individual in their personalities, mental and perceptive. It was evident the strong relationship between perception and sensory stimuli. Unravel the workings of the formation of perception can result in understanding the actions of consumers that are currently considered emotional, and fleeing the predictability of business. Studying the perception brings the ability to understand how information reaches the person and becomes conscious. The limitations of the study concern the fact and it is a test, leaving for future studies involving empirical research consistent with the issues that are worked involving perception.

5 citations

Journal ArticleDOI
01 Sep 2008
TL;DR: In this article, the authors present theoretical and conceptual questions about public inclusion policies and reflect upon evaluation of children with special educational needs, which needs a critic reflection, and special attention is given to Vygotsky's theoretical contributions, and their implications for the discussions on education and society inclusion.
Abstract: The purpose of this article is to present theoretical and conceptual questions about Public Inclusive Policies and to reflect upon evaluation of children with special educational needs. The article was based on the results of the author's research on this subject. The right to regular education has made possible for children with special educational needs to develop cognitive and social functions and for teachers who are involved in this process, to seek for qualification in several fields of knowledge. The article also mentions evaluation, which needs a critic reflection. Special attention is given to Vygotsky's theoretical contributions, and to their implications for the discussions on education and society inclusion.

5 citations

Journal ArticleDOI
Alia Barrios1
30 Jun 2016
TL;DR: In this paper, a sociocultural constructivist perspective was employed to analyze the ideas of nine educators about the role of interpersonal conflict in moral development, and they provided information about the pedagogical strategies they use to intervene in conflicts.
Abstract: espanolEste articulo presenta parte de un estudio sobre desarrollo moral realizado en una institucion publica de Educacion Infantil de Brasilia desde la perspectiva sociocultural constructivista, en el que fueron analizadas las concepciones de nueve educadores sobre el papel de los conflictos interpersonales en el desarrollo moral, a traves de su elaboracion discursiva y de las estrategias pedagogicas usadas para intervenir en situaciones de conflicto. Los resultados mostraron el predominio de una vision negativa del conflicto por parte de los educadores, asi como la necesidad de cambios en esa vision en funcion de la importancia de los conflictos interpersonales para la construccion de valores morales y de habilidades sociales que permitan la convivencia armonica y democratica portuguesO presente artigo apresenta parte de um estudo sobre desenvolvimento moral realizado numa instituicao publica de Educacao Infantil de Brasilia-DF, Brasil. No estudo, realizado a partir da perspectiva sociocultural construtivista, foram analisadas as concepcoes de nove educadores sobre o papel dos conflitos interpessoais no desenvolvimento moral, atraves de sua elaboracao discursiva e das estrategias pedagogicas usadas para intervir em situacoes de conflito. Os resultados mostram o predominio de uma visao negativa do conflito por parte dos educadores, assim como a necessidade de mudancas nessa visao em funcao da importância dos conflitos interpessoais para a construcao de valores morais e de habilidades sociais que permitam uma convivencia harmonica e democratica. EnglishThis paper presents part of a study of moral development conducted in a public early education school in Brasilia, Brazil. A sociocultural constructivist perspective was employed to analyze the ideas of nine educators about the role of interpersonal conflict in moral development. Educators provided information about the pedagogical strategies they use to intervene in conflicts. Results show the dominance of a negative view of the conflict and the need for changes in this perspective due to the role that interpersonal conflicts play in building moral values and social skills that enable a harmonious and democratic coexistence.

5 citations

Journal ArticleDOI
13 Jan 2016-Holos
TL;DR: In this paper, a presente estudo buscou-se incentivar o uso de jogos ludicos for o ensino de quimica, bem como, introduzir na educacao o jogo Elementum como meio facilitador do processo de ensino-aprendizagem sobre a tabela periodica.
Abstract: No presente estudo buscou-se incentivar o uso de jogos ludicos para o ensino de quimica, bem como, introduzir na educacao o jogo Elementum como meio facilitador do processo de ensino-aprendizagem sobre a tabela periodica. Por meio dos questionarios aplicados apos o jogo, teve-se um diagnostico comprovando que o uso de jogos ludicos, em especial o Elementum , foi um grande incentivo para a aprendizagem dos alunos. Notando-se entao, uma aprendizagem de forma satisfatoria e mais espontânea dos mesmos.

5 citations


Cites background from "A formação social da mente"

  • ...Ainda citando Vygotsky (1989), “os jogos estimulam a curiosidade, a iniciativa e a autoconfiança; aprimorando o desenvolvimento de habilidades linguísticas, mentais e de concentração e exercitam interações sociais e trabalho em equipe”....

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