A model of tourism destination brand equity: the case of wine tourism destinations in Spain.
TL;DR: In this paper, a model for the influence of the designation of origin (DO) brand image and the destination image on the brand equity of wine tourism destinations and examining these effects on two stakeholder groups, winery managers and winery visitors, was proposed.
About: This article is published in Tourism Management.The article was published on 2015-12-01. It has received 116 citations till now. The article focuses on the topics: Brand equity & Tourism.
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TL;DR: In this article, a study assessed whether celebrity writer endorsement affects festival brand equity and attachment to a festival destination, and found that celebrity expertise was most related to brand equity, while loyalty to the festival was found to affect attachment to the destination, while brand awareness had a positive impact on festival brand loyalty.
Abstract: This study assessed whether a celebrity writer endorsement affects festival brand equity and attachment to a festival destination. Subjects were non-residents who attended a local literary festival. Among celebrity attributes, expertise was revealed to be most related to brand equity and destination attachment. Additionally, loyalty to the festival was found to affect attachment to the festival destination, while festival brand awareness had a positive impact on festival brand loyalty. Results provide theoretical implications related to how celebrity endorsements influence destination brand, and festival community attachment. The results of this study also have practical implications related to how festival organizers can more efficiently promote visitation to the host destination. It is also believed results significantly contribute to understanding the efficacy of endorsements in an event context.
162 citations
TL;DR: In this article, the authors use a rigorous multi-step scale development procedure to create a scale centered on understanding the importance consumers attach to social media sharing (ISMS) from a tourists' perspective.
88 citations
TL;DR: In this article, the authors examined four elements of destination brand equity (perceived quality, loyalty, awareness, image) regarding travel intentions and the moderating effect of destination familiarity.
86 citations
TL;DR: This paper proposed an integrated framework for destination brand engagement, with two key drivers (destination brand authenticity and destination brand self-congruence) developed from both destination-led and tourist-centered perspectives and their associated outcomes: revisit intention and recommendation intention.
Abstract: Brand engagement has become a major topic in brand management, but its application to the tourism industry remains limited. This study proposes an integrated framework for destination brand engagement, with two key drivers (destination brand authenticity and destination brand self-congruence) developed from both destination-led and tourist-centered perspectives and their associated outcomes: revisit intention and recommendation intention. Additionally, the mediating effect of destination brand engagement was examined. The findings indicate that destination brand authenticity and destination brand self-congruence positively influence destination brand engagement, revisit intention, and recommendation intention and that destination brand engagement mediates this relationship. Destination brand authenticity directly influences recommendation intention but indirectly influences revisit intention. Destination brand self-congruence has a direct effect on revisit intention but an indirect effect on recommendation intention. The findings could help destination marketing organizations recognize the importance of destination brand engagement and improve brand performance in destination brand management.
83 citations
TL;DR: In this article, the authors present an analysis of how and to what extent social media communication, both controlled and uncontrolled by the destination organization, has an impact on destination brand equity and destination brand engagement.
Abstract: The consolidation of Web 2.0 has modified the way people communicate and interact with tourists. User-generated social media communication continues to increase: to the detriment of traditional media channels, where the message is controlled by destination marketing organizations. Moreover, uncontrolled user-generated communication is increasingly considered more reliable than traditional, controlled communication. All this has considerably modified tourist perceptions regarding destination image and brand equity. From a business perspective, a line of thought addressing the study of these interrelationships has emerged in the literature, going so far as to consider their impact on brand engagement. Despite the current prevalence and relevance of social media communication as a loyalty-building factor in a context as competitive as the tourism sector, relatively little literature has addressed it in emerging tourist destination scenarios. Hence, the present paper presents an analysis of how – and to what extent – social media communication, both controlled and uncontrolled by the destination organization, has an impact on destination brand equity and destination brand engagement. More specifically, this study applies it to an emerging economy scenario: Metropolitan Lima, Peru. The implications of our research, presented at the end of the paper, are of interest – both as a contribution to the literature and from the perspective of tourist destination management – and can serve to aid the economic and social development of emerging economies.
69 citations
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TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Abstract: The statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined. A drawback of the commonly applied chi square test, in addit...
56,555 citations
TL;DR: In this article, structural equation models with latent variables are defined, critiqued, and illustrated, and an overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence.
Abstract: Criteria for evaluating structural equation models with latent variables are defined, critiqued, and illustrated. An overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence. Model assessment is considered to be a complex process mixing statistical criteria with philosophical, historical, and theoretical elements. Inevitably the process entails some attempt at a reconcilation between so-called objective and subjective norms.
19,160 citations
01 Mar 2010
18,472 citations
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01 Jan 1984TL;DR: The Stakeholder Approach: 1. Managing in turbulent times 2. The stakeholder concept and strategic management 3. Strategic Management Processes: 4. Setting strategic direction 5. Formulating strategies for stakeholders 6. Implementing and monitoring stakeholder strategies 7. Conflict at the board level 8. The functional disciplines of management 9. The role of the executive as mentioned in this paper.
Abstract: Part I. The Stakeholder Approach: 1. Managing in turbulent times 2. The stakeholder concept and strategic management 3. Stakeholder management: framework and philosophy Part II. Strategic Management Processes: 4. Setting strategic direction 5. Formulating strategies for stakeholders 6. Implementing and monitoring stakeholder strategies Part III. Implications for Theory and Practice: 7. Conflict at the board level 8. The functional disciplines of management 9. The role of the executive.
17,404 citations
12,519 citations