A SEM-neural network approach for predicting antecedents of m-commerce acceptance
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...Other papers using AI to analyse results include (Liébana-Cabanillas et al., 2017; Rekik et al., 2018)....
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Cites background from "A SEM-neural network approach for p..."
...Thus, when updating a given technological service automatically, users should not experience difficulty or complexity in using the technology; otherwise, their usage will plummet significantly (Liébana-Cabanillas et al., 2017; Yiu et al., 2007; Yu, 2012)....
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"A SEM-neural network approach for p..." refers background in this paper
...It is usually considered as “the degree to which a person believes that using a particular system would enhance his or her job performance” (Davis, 1989; p 320). In the m-commerce context, Wei et al. (2009) defined it as the extent to which a consumer believes that, while using m-commerce, his or her job performance and daily activities will be improved. Compared to other important TAM construct – perceived ease of use – perceived usefulness usually has a stronger influence on new technology adoption (Davis, 1989). Chong (2013b) stressed the opinion that consumers will accept some new technology such as m-commerce only if they find it to be more useful than its alternatives, such as e-commerce. Perceived usefulness was examined as a predictor of new technology acceptance in various areas, such as m-payment (Kim, Mirusmonov, & Lee, 2010; Liebana-Cabanillas, Sanchez-Fernandez, & Munoz-Leiva, 2014a; Schiertz, Schilke, & Wirtz, 2010; Shin, 2009), Internet banking (Cheng, Lam, & Yeung, 2006; Chong, Ooi, Lin, & Tan, 2010; Pikkarainen, Pikkarainen, Karjaluoto, & Pahnila, 2004), mobile Internet (Kim, Chan, & Gupta, 2007) and m-services (Mallat, Rossi, Tuunainen, & Oorni, 2009; Zarmpou et al., 2012). Wei et al. (2009) found perceived usefulness as the most significant of five examined predictors of intention to use m-commerce in Malaysia. Also, Ko, Kim, and Lee, 2009 reported perceived usefulness as a strong antecedent of intention to adopt mobile shopping in Korea. Liebana-Cabanillas, Sánchez-Fernandez, and Munoz-Leiva, 2014b found that the impact of perceived usefulness on intention to use mobile payment is significantly higher among men than among women, and that usefulness had no statistically significant effect on intention to use among women. Analyzing different mcommerce usage activities, Chong (2013c) and Chan and Chong (2013) found that perceived usefulness had significant influence on content delivery, transaction-based and entertainment activities,...
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...It is usually considered as “the degree to which a person believes that using a particular system would enhance his or her job performance” (Davis, 1989; p 320). In the m-commerce context, Wei et al. (2009) defined it as the extent to which a consumer believes that, while using m-commerce, his or her job performance and daily activities will be improved....
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...It is usually considered as “the degree to which a person believes that using a particular system would enhance his or her job performance” (Davis, 1989; p 320). In the m-commerce context, Wei et al. (2009) defined it as the extent to which a consumer believes that, while using m-commerce, his or her job performance and daily activities will be improved. Compared to other important TAM construct – perceived ease of use – perceived usefulness usually has a stronger influence on new technology adoption (Davis, 1989). Chong (2013b) stressed the opinion that consumers will accept some new technology such as m-commerce only if they find it to be more useful than its alternatives, such as e-commerce. Perceived usefulness was examined as a predictor of new technology acceptance in various areas, such as m-payment (Kim, Mirusmonov, & Lee, 2010; Liebana-Cabanillas, Sanchez-Fernandez, & Munoz-Leiva, 2014a; Schiertz, Schilke, & Wirtz, 2010; Shin, 2009), Internet banking (Cheng, Lam, & Yeung, 2006; Chong, Ooi, Lin, & Tan, 2010; Pikkarainen, Pikkarainen, Karjaluoto, & Pahnila, 2004), mobile Internet (Kim, Chan, & Gupta, 2007) and m-services (Mallat, Rossi, Tuunainen, & Oorni, 2009; Zarmpou et al., 2012). Wei et al. (2009) found perceived usefulness as the most significant of five examined predictors of intention to use m-commerce in Malaysia....
[...]
...It is usually considered as “the degree to which a person believes that using a particular system would enhance his or her job performance” (Davis, 1989; p 320). In the m-commerce context, Wei et al. (2009) defined it as the extent to which a consumer believes that, while using m-commerce, his or her job performance and daily activities will be improved. Compared to other important TAM construct – perceived ease of use – perceived usefulness usually has a stronger influence on new technology adoption (Davis, 1989). Chong (2013b) stressed the opinion that consumers will accept some new technology such as m-commerce only if they find it to be more useful than its alternatives, such as e-commerce....
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