A Stochastic Model of Persuasive Communication
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The problem of optimal communication system design is considered, using different measures of effectiveness of the persuasion process, and applications to advertising, decentralized planning and organizational decision-making are indicated.Abstract:
A source repeatedly communicates a message through a channel so as to persuade a decision-maker to take a favorable action. The decision-maker observes the environment, the message and his cumulative learning experience and stochastically goes through a sequence of information processing states before taking an action. The transient and the steady state components of this information processing behavior are modeled in the semi-Markov process framework. Given such behavior, the problem of optimal communication system design is considered, using different measures of effectiveness of the persuasion process. Applications to advertising, decentralized planning and organizational decision-making are indicated.read more
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References
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Book ChapterDOI
Decentralized Procedures for Planning
TL;DR: In this article, the main aims of long-term plans, which are drawn up in many countries, is to facilitate the formation of a productive system which will be adapted to the needs of future growth.