An exploratory study of British Millennials’ attitudes to the use of live animals in events
Summary (2 min read)
Introduction
- Studies have confirmed this theory, showing that interactions with animals and feeling in harmony with nature offer health and well-being benefits to humans (Penn, 2003).
- This view has been changing and evolving throughout the twentieth century and culminated in animal rights & welfare becoming a pivotal discussion in recent years.
- Allen et al. (2011) state that an event’s impact can be determined by looking at how effectively the needs of different stakeholders are met.
- To observe participant’s perceptions of animal treatment in the events industry 4.
Determinants of attitudes to animals
- Their findings show an individual’s views are highly dependent on their experiences of interacting with animals – people were likely to oppose animal use if they considered the animal aesthetically attractive, more mentally and emotionally capable, or had spent time with an animal of the same species.
- Higher levels of education on the topic and first-hand experiences have been linked to lower levels of support for many forms of animal use (Broida, Tingley, Kimball & Miele, 1993; Pifer, Shimizu & Pifer, 1994 and Knight & Barnett 2008).
- In other words, SCD interviewees demonstrated cognitive dissonance expressed in their avoidance of information that can add to the uncomfortable feelings associated with contributing to captivity (Festinger, 1957).
- Donaldson & Kymlicka (2011) argue that circuses, zoos and marine parks are indeed involved in education but the lessons taught are not love for, and knowledge of the natural world, but rather disrespect to animals’ freedom and promotion of human entitlement and superiority.
Methodology
- As the study is exploratory, drawing on theory from different disciplines, a qualitative approach was selected.
- Two data collection methods were used with nine participants in a focus group and three in-depth interviews.
- The focus group helped determine general attitudes and patterns towards the use of animals in events, which were then further investigated through conducting semi-structured interviews.
- To achieve a heterogeneous sample, socio-demographic variables such as age, gender, country of origin, course studied and lifestyle (vegan/vegetarian/omnivore) were considered.
- Approximately 2% of the UK population are vegetarian or vegan (NHS, 2015), with almost half of those being Millennials (The Vegan Society, 2017).
Findings
- Both the focus group and interviews began by asking participants about their views concerning nature and animals.
- Interestingly, discussing horse racing as an animal-related event came as a surprise to some participants with one interviewee stating that they ‘have never actually thought of horse racing as an animal-related event.’ [P12].
- Adopting an anthropomorphic view of animals can lead to an increased demand for animal-related events, due to people’s limited knowledge of animals’ true nature, consisting of instincts and needs humans cannot always anticipate.
- Animal rights groups and individuals with absolutist moral views advocate for ‘animal liberation’, condemning all animal use across different industries (Haynes, 2008), whereas others adopt a more pragmatic approach, claiming reducing animal suffering is enough to ensure welfare (Jasper & Nelkin, 1992).
- The adoption of an ecocentric perspective, which was found to be popular among Millennials, makes it of no importance whether one has seen a certain species of animal or not, whether one cares about that animal or not, what matters is the responsibility to allow other species to pursue life and survival on their own terms (Bekoff, 2013).
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Citations
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Cites background from "An exploratory study of British Mil..."
...Following this, Marinova and Fox (2019) analyse ethical issues related to animal rights and welfare in planned event environments, and the uncertainty regarding animals’ status as stakeholders during live events....
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References
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"An exploratory study of British Mil..." refers methods in this paper
...Adopting the sampling approach of Hill, Mobly, and McKim (2016), students, aged 18 and over, resident to southern England were identified as an opportunistic sample and were recruited by contacting student groups on social media....
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2 citations
"An exploratory study of British Mil..." refers background in this paper
...importance whether one has seen a certain species of animal or not, whether one cares about that animal or not, what matters is the responsibility to allow other species to pursue life and survival on their own terms (Bekoff, 2013). Humans are neither destructive villains, nor protectors of the natural world, but rather an integral part of it (Smythe, 2014). Limitations of the study included the relatively small number of participants and the nature of discussing sensitive morality-related topics. When talking in groups about ethics & morals participants might feel obliged to conform to a certain ‘ideal’ that is considered morally ‘right’ or more widely spread than other views (Barbour, 2007). As the research topic touches on the participants’ moral & ethical values concerning the treatment of animals at events, responses gathered through the focus group discussion might not reflect views in their entirety due to concerns of how one is perceived by other participants. A question for further research is how to bridge the gap between the ideology people express and consumer behaviour – the most prevalent views demonstrated were those related to ecocentrism and the claim that animals need to be recognised as deserving fair treatment. However, as observed by Auger and Devinney (2007), these beliefs are not always brought into practice....
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...importance whether one has seen a certain species of animal or not, whether one cares about that animal or not, what matters is the responsibility to allow other species to pursue life and survival on their own terms (Bekoff, 2013)....
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1 citations
"An exploratory study of British Mil..." refers background in this paper
...According to Jaynes (2008) circuses with performing animals are loved and attended by many due to their nostalgic value originating from the attendees’ childhood memories....
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Frequently Asked Questions (15)
Q2. What was the main source of information for participants?
The Internet, particularly videos shared on social media, was identified by participants as their main source of information when it comes to animal welfare.
Q3. What can affect the opinions of the participants?
culture and tradition can significantly affect one’s views and most participants had a British background and therefore, the cultural environment might be a factor influencing the opinions expressed.
Q4. What was the aim of the research?
The aim of the research was met through the exploration of a wide range of topics relating to the use of animals in events, by British Millennials.
Q5. Why was the focus group method chosen?
The focus group method was selected due to the relative novelty of the topic and by encouraging a group discussion it would offer the opportunity for different opinions and arguments to emerge and develop in a dynamic conversation, closely mimicking a natural discussion (Krueger & Casey, 2000).
Q6. Why are circuses loved and attended by many?
According to Jaynes (2008) circuses with performing animals are loved and attended by many due to their nostalgic value originating from the attendees’ childhood memories.
Q7. What were the main reasons for using animals in planned events?
When discussing the reasons for animal use in planned events, novelty, ‘mass entertainment’ [P11] and the ‘pure enjoyment of watching the animals do tricks’ [P10] were stated.
Q8. What was the attitude towards animals until the early 1900s?
Up until the early 1900s the attitude towards animals was largely characterised by anthropocentrism, or the perceived superiority and exceptionalism of humans compared to the rest of the natural world (Garner, 1993).
Q9. What are some of the reasons to use animals in ways that are not critical to one’s?
People’s innate fascination with, and curiosity about nature are some of the reasons to use animals in ways, not critical to one’s survival, such as planned events.
Q10. What causes people to avoid upsetting information on the issue?
previous research reveals cognitive dissonance associated with the use of animals in entertainment causes people to avoid upsetting information on the issue.
Q11. What is the question for further research?
A question for further research is how to bridge the gap between the ideology people express and consumer behaviour – the most prevalent views demonstrated were those related to ecocentrism and the claim that animals need to be recognised as deserving fair treatment.
Q12. How does Allen et al. (2011) determine an event’s impact?
Allen et al. (2011) state that an event’s impact can be determined by looking at how effectively the needs of different stakeholders are met.
Q13. What is the definition of moral agency?
Fennell (2012, p. 41) also explores the capacity for suffering as one of the variables that should be considered when debating animals’ moral status whilst also discussing moral agency.
Q14. What is the main question that emerged from participants’ responses?
A question that emerged from participants’ responses is whether people are entitled to use animals for entertainment purposes, whilst being unsure of how well their needs are met.
Q15. What are some of the reasons why people are more open to using animals?
Some people develop greater empathy to animals and consider their use unfair, only after witnessing firsthand what is involved in having an animal at an event.