Antecedents of Corporate Reputation in the Hotel Industry: The Moderating Role of Transparency
TL;DR: In this article, the authors developed a theoretical framework in which corporate social responsibility, corporate ability, customer trust and satisfaction, and corporate reputation were considered by considering the influence of transparency as a moderator.
Abstract: In this study, we developed a theoretical framework in which corporate social responsibility, corporate ability, customer trust and satisfaction, and corporate reputation by considering the influence of transparency as a moderator The proposed hypotheses were empirically tested using data collected from 487 US consumers via structural equation modeling The results indicated that perceived corporate social responsibility and corporate ability significantly affected overall customer satisfaction and trust In turn, customer trust and satisfaction have positive effects on perceptions about corporate reputation Lastly, this study found that transparency as a significant moderator This research will contribute to the development of a robust and comprehensive theoretical model that integrates existing frameworks and concepts within the hotel industry
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TL;DR: In this paper, the authors examined the influence of destination social responsibility on destination reputation, holidaymakers' perceived trust and their revisit intention, and investigated the moderation impact of fear arousal due to COVID-19 on the relations between visitors' revisit intention and its associated antecedents.
Abstract: This study aimed to examine the influence of destination social responsibility (DSR) on destination reputation, holidaymakers' perceived trust and their revisit intention. It also tested the direct paths between destination reputation, tourists' perceived trust and revisit intention. Moreover, it investigated the moderation impact of fear arousal due to COVID-19 on the relations between visitors' revisit intention and its associated antecedents. PLS-SEM was employed to analyze the data gathered from 543 domestic holidaymakers who have recently visited tourism destinations in Egypt. The findings indicated that tourists' revisit intention is positively and significantly influenced by DSR, destination reputation and their perceived trust. Additionally, DSR is positively linked to destination reputation and visitors' trust, which in turn is positively affected by destination reputation. The results also revealed that fear arousal negatively moderates the link between destination reputation, holidaymakers’ trust and their intention to revisit. Academic and managerial implications, limitations, and directions for future studies were also presented.
131 citations
TL;DR: Corporate social responsibility (CSR) practices are considered one of the key success factors influencing firm performance as mentioned in this paper, however, how CSR practices should be integrated into an organizat...
Abstract: Corporate social responsibility (CSR) practices are considered one of the key success factors influencing firm performance. However, how CSR practices should be integrated into an organizat...
95 citations
TL;DR: In this article, the relationship between corporate image and reputation has not been well investigated because most studies only analyze corporate image or reputation separately, and the role of hotel image in building customer loyalty.
87 citations
TL;DR: In this paper, the authors explored activities in corporate social responsibility and their effects on corporate reputation in the airline service industry and proposed two factors of customer attitude and satisfaction, as moderators between corporate reputation and CSR.
80 citations
TL;DR: In this article, the authors developed a research model which consists of perceived value, trust toward a third party online booking site, and trust toward hotels, and tested it by using partial least square techniques.
Abstract: With the rapid development of information technology in hotel booking context, it is no doubt that many hotels consequently enhance the needs of integrating information technologies into their overall business operations. In this study, we developed a research model which consists of perceived value, trust toward a third party online booking site, and trust toward hotels, and tested it by using partial least square techniques. Survey data were collected from 307 individuals who have prior experiences on making a reservation using third-party online booking sites. Based upon our findings, we found that the perceived value, which was affected by both price and quality, was positively related to individuals’ intention to book. We also found that both trust toward third-party online booking sites and trust toward hotels, which was influenced by online review, have positive impacts on individuals’ intention to book. The implications of these findings for both research and practice are discussed.
72 citations
Cites background from "Antecedents of Corporate Reputation..."
...Once third-party booking sites guarantee their own competences, integrity and reliability toward consumers, consumers could feel that the sites have excellent reputations to offer reliable service and integrity [18,19]....
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References
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TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Abstract: The statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined. A drawback of the commonly applied chi square test, in addit...
56,555 citations
"Antecedents of Corporate Reputation..." refers background or methods in this paper
...This research tested discriminant validity by comparing the AVE values to the squared correlations of the two constructs of interest [60]....
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TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
Abstract: In this article, we provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development. We present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests. We discuss the comparative advantages of this approach over a one-step approach. Considerations in specification, assessment of fit, and respecification of measurement models using confirmatory factor analysis are reviewed. As background to the two-step approach, the distinction between exploratory and confirmatory analysis, the distinction between complementary approaches for theory testing versus predictive application, and some developments in estimation methods also are discussed.
34,720 citations
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...This study employed the two-step process recommended by Anderson and Gerbing [59]....
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TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
Abstract: Relationship marketing—establishing, developing, and maintaining successful relational exchanges—constitutes a major shift in marketing theory and practice. After conceptualizing relationship marke...
19,920 citations
"Antecedents of Corporate Reputation..." refers methods in this paper
...Consumer trust was measured using five items from a scale developed by Martínez and del Bosque [50], Morgan and Hunt [51], and Sirdeshmukh et al. [52], which included questions such as, “The services of this hotel give me a sense of security.”...
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...” Consumer trust was measured using five items from a scale developed by Martínez and del Bosque [50], Morgan and Hunt [51], and Sirdeshmukh et al....
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TL;DR: In this article, structural equation models with latent variables are defined, critiqued, and illustrated, and an overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence.
Abstract: Criteria for evaluating structural equation models with latent variables are defined, critiqued, and illustrated. An overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence. Model assessment is considered to be a complex process mixing statistical criteria with philosophical, historical, and theoretical elements. Inevitably the process entails some attempt at a reconcilation between so-called objective and subjective norms.
19,160 citations
TL;DR: Findings indicate that MTurk can be used to obtain high-quality data inexpensively and rapidly and the data obtained are at least as reliable as those obtained via traditional methods.
Abstract: Amazon's Mechanical Turk (MTurk) is a relatively new website that contains the major elements required to conduct research: an integrated participant compensation system; a large participant pool; and a streamlined process of study design, participant recruitment, and data collection. In this article, we describe and evaluate the potential contributions of MTurk to psychology and other social sciences. Findings indicate that (a) MTurk participants are slightly more demographically diverse than are standard Internet samples and are significantly more diverse than typical American college samples; (b) participation is affected by compensation rate and task length, but participants can still be recruited rapidly and inexpensively; (c) realistic compensation rates do not affect data quality; and (d) the data obtained are at least as reliable as those obtained via traditional methods. Overall, MTurk can be used to obtain high-quality data inexpensively and rapidly.
9,562 citations
"Antecedents of Corporate Reputation..." refers background in this paper
...Furthermore, it produces a more diverse sample than what is attained in standard online sample [57]....
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