Journal ArticleDOI
Attitudes toward Star Ratings: Generational Differences among Indian Consumers
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In this paper, the authors examined generational discrepancies among Indian Gen X and Millennial consumers' attitude toward online star ratings, and found that online star rating involvement has an impac...Abstract:
This study examined generational discrepancies among Indian Gen X and Millennial consumers' attitude toward online star ratings. The results show online star rating involvement has an impac...read more
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The impact of online user reviews on hotel room sales [Summary]
TL;DR: Wang et al. as discussed by the authors developed a fixed effect log-linear regression model to assess the influence of online reviews on the number of hotel room bookings, which indicated a significant relationship between online consumer reviews and business performance of hotels.
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Marketing in the 21st Century
TL;DR: The four-volume marketing in the 21st century is a reference work that covers the major topics of interest in marketing in new economic, political, and cultural climate of this century as discussed by the authors.
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The influence of online customer reviews on customers’ purchase intentions: a cross-cultural study from India and the UK
TL;DR: In this article, the authors examined the influence of online customer reviews and electronic word-of-mouth (eWOM) on customers' purchase intention (PUI) and found that gender has no effect on UK customers' PUIs, whereas age and gender have considerable impacts on Indian PUIs.
References
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Journal ArticleDOI
The theory of planned behavior
TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.
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User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
TL;DR: In this article, the authors address the ability to predict peoples' computer acceptance from a measure of their intentions, and explain their intentions in terms of their attitudes, subjective norms, perceived usefulness, perceived ease of use, and related variables.
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Multivariate Data Analysis
TL;DR: This book deals with probability distributions, discrete and continuous densities, distribution functions, bivariate distributions, means, variances, covariance, correlation, and some random process material.
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A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
TL;DR: In this paper, the authors developed and tested a theoretical extension of the TAM model that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes, which was tested using longitudinal data collected regarding four different systems at four organizations (N = 156), two involving voluntary usage and two involving mandatory usage.
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Possessions and the extended self.
TL;DR: In this paper, a variety of evidence is presented supporting this simple and compelling premise and implications for consumer behavior are derived for consumer behaviour because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between selfconcept and consumer brand choice.
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