Journal Article•
Attitudes towards healthy lifestyle promotion in mass media in the Polish adult population
TL;DR: Being a woman and having higher education are the predictors of relatively positive attitude towards healthy lifestyle promotion in mass media while living in the biggest cities and being executives or intellectuals are related to more negative attitude.
Abstract: Background: Healthy lifestyle promotion in mass media is a very important way to diminish cardiovascular diseases morbidity
and mortality. Effectiveness of healthy lifestyle promotion can, among others, depend on people’s attitudes towards it.
Aim: To characterise the Pole’s attitudes towards healthy lifestyle promotion in mass media and identify their socio-demographic
predictors.
Methods: A research project consisted of qualitative and quantitative studies. Qualitative research containing 30 individual
in-depth interviews was carried out from June 2007 to April 2008. A survey on national Polish sample including 934 adults
was conducted in November 2008. In the study there was used the scale to estimate the attitudes towards healthy lifestyle
promotion in mass media containing four subscales: appraisal of the idea of healthy lifestyle promotion in mass media
(regarding a need of healthy lifestyle promotion in mass media), appraisal of its practice (which means credibility as well as
effectiveness manifested in the change of people’s behaviour), propensity to receive messages and propensity to avoid
messages promoting healthy lifestyle.
Results: Above 71% of Poles is characterised by a positive attitude towards healthy lifestyle promotion in mass media. As
much as 87% of people positively evaluate its idea; about 70% have high propensity to receive messages promoting healthy
lifestyle and only 21% is characterised by high propensity to avoid them. On the contrary, only 29% of the respondents
positively evaluate the practice of healthy lifestyle promotion in mass media. The results of multivariable linear regression
analysis show that being a woman and having higher education are the predictors of relatively positive attitude towards
healthy lifestyle promotion in mass media while living in the biggest cities and being executives or intellectuals are related to
more negative attitude.
Conclusions: Results indicate the need to enhance credibility of messages promoting healthy lifestyle as well as create ones
that would better reach men and low-educated people.
Citations
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TL;DR: Data is presented which allow one to consider OSA, AF, and ED as parts of a clinical syndrome: OSAFED (obstructive sleep apnea, atrial fibrillation, and erectile dysfunction), with a larger effect on the cardiovascular risk profile than those 3 conditions taken alone.
Abstract: Patients rarely suffer from only 1 disease. Most of them have several conditions with common risk factors and etiology, and which often increase the severity of each other. The phenotypes linked to 1 condition are often linked to many others. We describe 3 patients with obstructive sleep apnea (OSA), atrial fibrillation (AF), and erectile dysfunction (ED), all of which are highly prevalent in the general population. OSA is one of the most common sleep disorders, affecting approximately 24% of men and 9% of women between 30 and 60 years of age. AF is one of the most common arrhythmias, present in approximately 2% of the population, and erectile dysfunction can be found in 18% to 40% of the male population older than 20 years. The presence of these 3 conditions in the same patient may be not only a coincidence but rather a new clinical syndrome. We present data which allow one to consider OSA, AF, and ED as parts of a clinical syndrome: OSAFED (obstructive sleep apnea, atrial fibrillation, and erectile dysfunction), with a larger effect on the cardiovascular risk profile than those 3 conditions taken alone. Introducing the OSAFED acronym into everyday clinical practice would have the tremendous advantage of reminding health care workers to screen every patient with either OSA, AF, or ED for the remaining 2 diseases. This would result in an early diagnosis and break the vicious circle of mutual disease exacerbation.
26 citations
TL;DR: The studies with better impact on the cardiovascular health of adults were those who brought the technology in the form of program and duration of one year.
Abstract: Objective: Investigating the educational technologies developed for promoting car diovascular health in adults. Method: Integrative review carried out in the databases of PubMed, SciELO and LILACS, with 15 articles selected. Results: Over half (60%) of the studies were randomized clinical trials. The developed educational technologies were programs involving three strategies, with duration of one year, use of playful technologies with storytelling, computer programs or software for smartphones, and electronic brochure. These technologies resulted in reduction of blood pressure, weight, waist circumference, decreased hospitalizations and increased years of life. Conclusion: The studies with better impact on the cardiovascular health of adults were those who brought the technology in the form of program and duration of one year.
11 citations
Cites background from "Attitudes towards healthy lifestyle..."
...In a Research Center in Poland, a study investigated the public opinion about promoting a healthy lifestyle in mass media (television, press, radio, flyers, pamphlets, posters and internet)(14)....
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...The results of the multivariate linear regression allowed analyzing the predictors in the direction of promoting a healthy lifestyle in the media, which is related to sociodemographic characteristics such as gender, level of education, occupational category and marital status(14)....
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...Mass media (TV, press, radio, flyers, pamphlets, posters, and internet)(14) 96% had information of at least one health behavior; 86% rated positively the idea of promoting a healthy lifestyle in the media....
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...Poland(14) Research center Quantitative and qualitative study Quanti-934 Quali-30 Prevention of CVD...
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01 Jan 2017
2 citations
Dissertation•
01 Jan 2019
TL;DR: Evidence for an association of lifestyle factors with UBC prognosis is limited, with some evidence for a association of BMI with risk of recurrence in NMIBC.
Abstract: Background: Urologists are frequently confronted with questions of urinary bladder cancer (UBC) patients about what they can do to improve their prognosis. Unfortunately, it is largely unknown which lifestyle factors can influence prognosis. Objective: To systematically review the available evidence on the association between body mass index (BMI), diet, dietary supplements, and physical activity and UBC prognosis. Methods: We searched PubMed and Embase up to May 2017. We included thirty-one articles reporting on observational and randomized controlled trials investigating BMI, diet and dietary supplements in relation to recurrence, progression, cancer-specific or all-cause mortality in UBC patients. Results: In non-muscle invasive bladder cancer (NMIBC) patients, both overweight (3 studies, pooled hazard ratio (HR) 1.29, 95% CI 1.05-1.58, I2=0%) as well as obesity (3 studies, pooled HR 1.82, 95% CI 1.12-2.95, I2=79%) were associated with increased risk of recurrence when compared to normal weight. No association of BMI with risk of progression was found. Results for BMI and prognosis in muscle-invasive or in all stages series were inconsistent. Observational studies on diet and randomized controlled trials with dietary supplements showed inconsistent results. No studies on physical activity and UBC prognosis have been published to date. Conclusions: Evidence for an association of lifestyle factors with UBC prognosis is limited, with some evidence for an association of BMI with risk of recurrence in NMIBC. Well-designed, prospective studies are needed to develop evidence-based guidelines on this topic.
1 citations
References
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Book•
15 May 2000
TL;DR: In this paper, the authors focus on the issues in mass communication, and propose a framework for connecting media with society through a social theory of media and society, as well as four models of communication: power and inequality, social integration and identity, social change and development, space and time, and accountability.
Abstract: PART ONE: PRELIMINARIES 1. Introduction to the Book Our object of study The structure of the book Themes and issues in mass communication Manner of treatment How to use the book Limitations of coverage and perspective Different kinds of theory Communication science and the study of mass communication Alternative traditions of analysis: structural, behavioural and cultural Conclusion 2. The Rise of Mass Media From the beginning to mass media Print media: the book Print media: the newspaper Other print media Film as a mass medium Broadcasting Recorded music The communications revolution: new media versus old Differences between media Conclusion PART TWO: THEORIES 3. Concepts and Models for Mass Communication Early perspectives on media and society The 'mass' concept The mass communication process The mass audience The mass media as an institution of society Mass culture and popular culture The rise of a dominant paradigm for theory and research An alternative, critical paradigm Four models of communication Conclusion 4. Theory of Media and Society Media, society and culture: connections and conflicts Mass communication as a society-wide process: the mediation of social relations and experience A frame of reference for connecting media with society Theme I: power and inequality Theme II: social integration and identity Theme III: social change and development Theme IV: space and time Media-society theory I: the mass society Media-society theory II: Marxism and political economy Media-society theory III: functionalism Media-society theory IV: social constructionism Media-society theory V: communication technology determinism Media-society theory VI: the information society Conclusion 5. Mass Communication and Culture Communication and culture The beginnings: the Frankfurt School and critical cultural theory The redemption of the popular Gender and the mass media Commercialization Communication technology and culture Mass media and postmodern culture Conclusion 6. New Media - New Theory? New media and mass communication What is new about the new media? The main themes of new media theory Applying medium theory to the new media New patterns of information traffic Computer-mediated community formation Political participation, new media and democracy Technologies of freedom? New equalizer or divider? Conclusion 7. Normative Theory of Media and Society Sources of normative obligation The media and the public interest Main issues for social theory of the media Early approaches to theory: the press as 'fourth estate' The 1947 Commission on Freedom of the Press and the social theory of responsibility Professionalism and media ethics Four Theories of the Press and beyond The public service broadcasting alternative Mass media, civil society and the public sphere Response to the discontents of the public sphere Alternative visions Normative media theory: four models Conclusion PART THREE: STRUCTURES 8. Media Structure and Performance: Principles and Accountability Media freedom as a principle Media equality as a principle Media diversity as a principle Truth and information quality Social order and solidarity Cultural order The meaning of accountability Two alternative models of accountability Lines and relations of accountability Frames of accountability Conclusion 9. Media Economics and Governance Media 'not just any other business' The basics of media structure and levels of analysis Some economic principles of media structure Ownership and control Competition and concentration Mass media governance The regulation of mass media: alternative models Media policy paradigm shifts Media systems and political systems Conclusion 10. Global Mass Communication Origins of globalization Driving forces: technology and money Global media structure Multinational media ownership and control Varieties of global mass media International media dependency Cultural imperialism and beyond The media transnationalization process International news flow The global trade in media culture Towards a global media culture? Global media governance Conclusion PART FOUR: ORGANIZATIONS 11. The Media Organization: Pressures and Demands Research methods and perspectives The main issues Levels of analysis The media organization in a field of social forces Relations with society Relations with pressure and interest groups Relations with owners and clients Relations with the audience Aspects of internal structure and dynamics The influence of personal characteristics of mass communicators Role conflicts and dilemmas Conclusion 12. The Production of Media Culture Media-organizational activities: gatekeeping and selection Influences on news selection The struggle over access between media and society The influence of sources on news Media-organizational activity: processing and presentation The logic of media culture Alternative models of decision-making The coming of convergence culture: consumers as producers Conclusion PART FIVE: CONTENT 13. Media Content: Issues, Concepts and Methods of Analysis Why study media content? Critical perspectives on content Structuralism and semiology Media content as information Media performance discourse Objectivity and its measurement Questions of research method Traditional content analysis Quantitative and qualitative analysis compared Conclusion 14. Media Genres and Texts Questions of genre Genre and the internet The news genre The structure of news: bias and framing News as narrative Television violence The cultural text and its meanings Conclusion PART SIX: AUDIENCES 15. Audience Theory and Research Traditions The audience concept The original audience From mass to market Goals of audience research Alternative traditions of research Audience issues of public concern Types of audience The audience as a group or public The gratifi cation set as audience The medium audience Audience as defi ned by channel or content Questions of audience reach Activity and selectivity Conclusion 16. Audience Formation and Experience The 'why' of media use A structural approach to audience formation The uses and gratifi cations approach An integrated model of audience choice Public and private spheres of media use Subculture and audience Lifestyle Gendered audiences Sociability and uses of the media Normative framing of media use Audience norms for content The view from the audience Media fandom The end of the audience? The 'escape' of the audience The future of the audience The audience concept again Conclusion PART SEVEN: EFFECTS 17. Processes and Models of Media Effects The premise of media effect The natural history of media effect research and theory: four phases Types of communicative power Levels and kinds of effects Processes of media effect: a typology Individual response and reaction: the stimulus-response model Mediating conditions of effect Source-receiver relations and effect The campaign Conclusion 18. Social-Cultural Effects A model of behavioural effect The media, violence and crime Media, children and young people Collective reaction effects Diffusion of innovation and development The social distribution of knowledge Social learning theory Socialization Social control and consciousness formation Cultivation Media and long-term social and cultural change Entertainment effects Conclusion 19. News, Public Opinion and Political Communication Learning from news News diffusion Framing effects Agenda-setting Effects on public opinion and attitudes The elaboration-likelihood model of infl uence The spiral of silence: the formation of climates of opinion Structuring reality and unwitting bias The communication of risk Political communication effects in democracies Effects on the political institution and process Media influence on event outcomes Propaganda and war Internet news effects Conclusion EPILOGUE 20. The Future of Mass Communication Origins of the mass communication idea The end of mass communication? The survival of mass communication The consequences of new media for mass communication Conclusion
2,040 citations
TL;DR: An information-processing model that is directly applicable to the investigation of how mediated messages are processed is applied to the case of television viewing to demonstrate its applicability and provides a measure for each part of the model.
Abstract: This paper presents an information-processing model that is directly applicable to the investigation of how mediated messages are processed. It applies the model to the case of television viewing to demonstrate its applicability. It provides a measure for each part of the model. It presents evidence that supports the model in the television-viewing situation. Finally, it demonstrates how the model may be used to further research and understanding in well-known theoretical traditions. This model is not meant to stand in opposition to any of these theories but, rather, should work well with them by providing hypothesized mechanisms that may underlie well-known effects. This model should prove useful both to researchers and, eventually, to message producers. To the extent that we can better understand how the content and structure of messages interact with a viewer's information-processing system to determine which parts and how much of a communication message is remembered, we will make great strides in understanding how people communicate.
1,630 citations
"Attitudes towards healthy lifestyle..." refers background in this paper
...The attitude towards healthy lifestyle promotion in mass media may be of significant importance for the effectiveness of educational activities [12, 13]....
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Book•
19 Mar 2002
TL;DR: In this article, Andreason et al. defined social marketing as a "21st century concept" and outlined the strategic planning process to lower blood pressure and increase physical activity in a social marketing campaign.
Abstract: Foreword - Alan R. Andreason Preface Acknowledgments PART I: UNDERSTANDING SOCIAL MARKETING Chapter 1. Defining Social Marketing The 21st Century What Is Social Marketing? Where Did the Concept Originate? How Does Social Marketing Differ From Commercial Sector Marketing? When is Social Marketing Used, and for What Purpose? What Social Issues Can Benefit From Social Marketing? What Are Other Ways to Influence Public Behavior? How Does Social Marketing Relate to Other Approaches? Chapter 2. Outlining the Strategic Planning Process Marketing Highlight: Lowering Blood Pressure What Are the Steps in the Social Marketing Planning Process? Why Is a Systematic Planning Process Important? Where Does Marketing Research Fit Into the Planning Process? Chapter 3. Discovering Keys to Success Marketing Highlight: Tobacco Prevention What Is a Successful Campaign? What Are the Key Elements of Successful Campaigns Beyond Success PART II: ANALYZING THE SOCIAL MARKETING ENVIRONMENT Chapter 4. Determining Research Needs and Resources Marketing Highlight: Blood Donation When Is Research Used in the Planning Process? What Major Types of Research Are Used? What Steps Are Included in Designing a Research Project? Research Highlight: Quantitative and Qualitative Research for Breast Cancer Screening Chapter 5. Mapping the Internal and External Environment Marketing Highlight: Tobacco Industry Response Choose a Campaign Focus Identify a Campaign Purpose Conduct a SWOT Analysis Research Highlight: Personal Interviews for Caring Adult Relationships With Youth Marketing Dialogue PART III: ESTABLISHING TARGET AUDIENCES, OBJECTIVES, GOALS Chapter 6. Selecting Target Audiences Marketing Highlight: Physical Activity What Steps Are Involved in Target Marketing? What Variables Are Used to Segment Markets? What Criteria Are Used for Evaluating Segments? How Are Target Markets Selected? What Approach Should Be Chosen? Research Highlight: Self-Administered Survey for Psychographic Segmentation Chapter 7. Setting Objectives and Goals Marketing Highlight: Water Conservation Behavior Objectives Knowledge and Belief Objectives The Nature of Social Marketing Goals Goals And Objectives at the Draft Stage The Role of Objectives and Goals in Campaign Evaluation Research Highlight: Secondary Data for Program Goal Setting Chapter 8. Deepening Our Understanding of Target Audiences and the Competition Marketing Highlight: Drinking and Driving What More Do We Need to Know About Our Target Audience? What Models Might Be Used to Explore Our Audience Perspectives Further? Who Is the Competition in a Social Marketing Environment? What Are Four Key Tactics to Create Competitive Advantages? Why Is it Necessary to Review and Potentially Revise Target Markets, Objectives, and Goals After This Step? Research Highlight: Formative and Evaluation Research for Worksite Nutrition and Physical Activity Programs PART IV: DEVELOPING SOCIAL MARKETING STRATEGIES Chapter 9. Product: Designing the Market Offering Marketing Highlight: Women & Infant Children Programs (WIC) What Is the Product in a Social Marketing Effort? What Are Three Levels of the Product? What Decisions Will Need to Be Made at Each Level? How Are These Decisions Made and How Do They Effect the Product's Positioning? Research Highlight: Focus Groups for Increased Condom Use Chapter 10. Price: Managing Costs of Behavior Change Marketing Highlight: Litter Prevention What Is the Price of a Social Marketing Product? What Are Major Categories and Types of Costs? What Are Major Strategies for Managing Costs? What Pricing Relating Tactics Are Used to Manage Costs and Balance the Scale? Considerations When Setting Prices for Tangible Objects and Services Research Highlight: Informal Interviews for Teen Sexual Abstinence Chapter 11. Place: Making the Social Marketing Product Available Marketing Highlight: Safe Gun Storage What Is Place in a Social Marketing Environment? What Is the Objective When Developing a Place Strategy? How Do We Make Access to the Social Marketing Product More Convenient? What Are Guidelines for Managing More Formal Distribution Channels? Research Highlight: Observation Research for Needle Exchange Programs Chapter 12. Promotion: Creating Messages Marketing Highlight: Sexual Assault Prevention Message Strategy: What Do We Want to Say? Message Execution Strategy: How Do We Want to Say It? Principles and Theories for Decision Making: Designing Messages and Choosing an Executional Strategy Pretesting Research Highlight: Telephone Survey for Prevention of Sudden Infant Death Syndrome (SIDS) Chapter 13. Promotion: Choosing Communications Channels Marketing Highlight: AIDS Prevention What Are Major Media Channels to Consider? Choosing Specific Media Vehicles What Timing Decisions Need to Be Made? What Factors Influence Media Strategies? What Principles Can Guide Decision Making? Research Highlight: Clinical Trial for Skin Cancer Detection PART V: MANAGING SOCIAL MARKETING PROGRAMS Chapter 14. Developing an A Plan for Evaluation and Monitoring Marketing Highlight: Teen Nutrition What Will Be Measured? How Will It Be Measured? When Will It Be Measured? Additional Considerations and Concerns Research Highlight: Evaluation Planning for Teen Nutrition Program Chapter 15. Establishing Budgets and Finding Funding Sources Marketing Highlight: Suicide Prevention Determining Budgets Finding Funding Sources Appealing to Funders Implications to the Draft Plan Research Highlight: Baseline and Tracking Survey for Drowning Prevention Chapter 16. Completing an Implementation Plan and Sustaining Behavior Marketing Highlight: Water Quality Implementation Plans Sustainability Chapter 17. Making Ethical Decisions Marketing Highlight: Animal Rights Ethical Considerations: At Every Decision Point American Marketing Association Code of Ethics APPENDIX Credits Name Index Subject Index About the Authors
604 citations
"Attitudes towards healthy lifestyle..." refers background in this paper
...It often happens through mass media and takes the form of media campaigns using the social marketing techniques [8, 9]....
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01 Jan 2003
TL;DR: In this paper, the authors present a systematic approach to social marketing that draws on marketing theory, and provide several examples to illustrate the application of theory to practice, but the authors follow a very traditional approach to marketing decision-making.
Abstract: As Alan Andreasen notes in the introduction to this book, social marketing has become an increasingly important aspect of marketing in recent years, a trend Andreasen predicts will continue. This textbook presents a systematic approach to social marketing that draws on marketing theory, and provides several examples to illustrate the application of theory to practice. However, the authors follow a very traditional approach to marketing decision-making. Readers looking for a more critical evaluation of social marketing and its applications, or an analysis of the empirical evidence underpinning social marketing theory, may find this book lacks depth.
170 citations
TL;DR: Investigating the influence of smoking status, gender, age, stage of education, and smoking duration on undergraduate nursing students' attitudes towards smoking health promotion finds there needs to be consistency between personal and professional beliefs for nurses to properly engage insmoking health promotion.
Abstract: Despite the fact that nurses have a key role in health promotion, many continue to smoke at much the same rate as the general population. This paper investigates the influence of smoking status, gender, age, stage of education, and smoking duration on undergraduate nursing students' attitudes towards smoking health promotion. The study took place in one university's School of Nursing in Victoria, Australia. Respondents completed the Smoking and Health Promotion instrument. Researchers obtained ethics approval prior to commencing the study. Smoking status was the main factor that affected respondents' attitudes towards smoking health promotion, with age and education stage having a minor effect, and gender and smoking duration not significant. Nurses have an important role in modeling non-smoking behaviors for patients. There needs to be consistency between personal and professional beliefs for nurses to properly engage in smoking health promotion. The findings have implications for undergraduate nursing education curricula, nursing practice and research, and these are discussed.
52 citations
"Attitudes towards healthy lifestyle..." refers background in this paper
...Usually, the particular media campaigns are being assessed and if the researchers attention is already concentrated around the attitudes, then the research mostly concerns the chosen subjects of health education or is realised among particular groups of respondents [14–18]....
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