Barriers to widespread adoption of electric vehicles: An analysis of consumer attitudes and perceptions
Abstract: Electric Vehicles (EVs) are promoted as a viable near-term vehicle technology to reduce dependence on fossil fuels and resulting greenhouse gas (GHG) emissions associated with conventional vehicles (CVs). In spite of the benefits of EVs, several obstacles need to be overcome before EVs will be widely adopted. A major barrier is that consumers tend to resist new technologies that are considered alien or unproved, thus, policy decisions that consider their critical concerns will have a higher level of success. This research identifies potential socio-technical barriers to consumer adoption of EVs and determines if sustainability issues influence consumer decision to purchase an EV. This study provides valuable insights into preferences and perceptions of technology enthusiasts; individuals highly connected to technology development and better equipped to sort out the many differences between EVs and CVs. This group of individuals will likely be early adopters of EVs only if they perceive them to be superior in performance compared to CVs. These results can guide policymakers in crafting energy and transportation policy. It can also provide guidance to EV engineers' decision in incorporating consumer preference into EV engineering design.
Cites background or methods from "Barriers to widespread adoption of ..."
...…rational behavior and have measured consumer attitudes towards EVs using different dimensions to predict consumer purchase intentions for EVs (Carley et al., 2013; Egbue and Long, 2012; Jensen et al., 2013; Krupa et al., 2014; Lieven et al., 2011; Moons and De Pelsmacker, 2012; Zhang et al., 2011)....
...…attitude in the TPB is the evaluation of positive and negative consequences of the behavior, in applying the TPB in innovation adoption behavior, mostly, attitudes toward the innovation has been in focus (i.e. Pickett-Baker and Ozaki, 2008; Moons and De Pelsmacker (2012); Egbue and Long, 2012)....
...Although some consumers might be unaware or skeptical about the possible environmental benefits of EVs, adoption of EVs are shown to be motivated by consumer’s pro-environmental attitudes, values, and beliefs in some studies (i.e. Egbue and Long, 2012; Carley et al., 2013; Krupa et al., 2014)....
...Various studies on consumer adoption of EVs have assumed that EVs are eco-innovations which have the potential to reduce the environmental problems of the transportation sector (i.e. Egbue and Long, 2012; Lane and Potter, 2007; Schuitema et al., 2013)....
...Other than range, EVs’ performance, safety, size and style have been reported as barriers to adoption in the studies of potential buyers’ intentions to adopt EVs for some potential buyers (Egbue and Long, 2012)....
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