Beyond the Usefulness and Ease of Use : Extending the TAM for a World - Wide - Web Context
01 Nov 2000-pp 379-386
TL;DR: This study introduces playfulness as a new factor that reflects the user’s intrinsic belief in WWW acceptance and extends and empirically validate the Technology Acceptance Model (TAM) for the WWW context.
Abstract: Ease of use and usefulness are believed to be fundamental in determining the acceptance and use of various, corporate ITs. These beliefs, however, may not explain the user’s behavior toward newly emerging ITs, such as the World-Wide-Web (WWW). In this study, we introduce playfulness as a new factor that reflects the user’s intrinsic belief in WWW acceptance. Using it as an intrinsic motivation factor, we extend and empirically validate the Technology Acceptance Model (TAM) for the WWW context. # 2001 Elsevier Science B.V. All rights reserved.
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TL;DR: In this paper , a survey of 336 elementary school students in Korea was conducted using 18 items for measuring each factor in the metaverse, followed by statistical analyses that included a difference of means and an independent sample t-test.
Abstract: Due to COVID-19, numerous new technologies are being implemented in education, with a growing interest in the metaverse. The term “metaverse” refers to an immersive digital environment where one can interact with virtual avatars. This study aims to analyze the experiences and attitudes of the metaverse for learner-centered education from a constructivist perspective to determine how closely related this virtual environment is to the lives of elementary school students. This study also examined how students are becoming the focal point of new educational technologies. After reviewing the literature on this topic, a survey of 336 elementary school students in Korea was conducted using 18 items for measuring each factor in the metaverse, followed by statistical analyses that included a difference of means and an independent sample t-test. The results revealed that, on average, 97.9% of elementary school students had experiences with the metaverse, with 95.5% of them considering it closely related to their everyday life. In addition, various conclusions according to each metaverse factor and each participant’s gender are provided.
75 citations
29 Aug 2013
TL;DR: This series of studies shows how and confirms that information systems can orchestrate an IX: by adopting the IXf and appreciating when complexity becomes interesting.
Abstract: Understanding the experience of a user during information interaction is recognized as a grand challenge for the development of information systems. Yet, in parallel, it is this challenge that is mostly left ignored. Through three studies, this thesis makes the IX -- the experience while interacting with information -- a manageable concern for information systems. First, an IXf is introduced that transforms the fuzzy concept of the IX into a formalized one. The IXf models the relation between relevance and IX. It shows how characteristics of information direct a user's affective responses and how a user's state can influence judgments of information. Second, a computational model of textual complexity is developed. The model is founded on findings about the causes of processing difficulty that a reader experiences while reading a text. This novel approach offers a unique model that is both able to distinguish texts according to their textual complexity and to predict users' appraisal of the complexity of a text. Third, a user study is conducted that explores the determinants of the emotion of interest. Using the model of textual complexity, the existence of a "sweet spot" of interest was confirmed; that is, interest peaks where the information is complex yet comprehensible. In line with this finding, the relation between the objective textual complexity of and interest in text provided unique proof for the existence of the Wundt-curve (which shows an inverted-U shape) that was posited over a century ago. Together, this series of studies shows how and confirms that information systems can orchestrate an IX: by adopting the IXf and appreciating when complexity becomes interesting.
61 citations
01 Mar 1970
TL;DR: In this article, the intentions of using a smartwatch from the consumer perspective, combining innovation diffusion theory (IDT), the technology acceptance model (TAM), the unified theory of acceptance and use of technology (UTAUT), and perceived enjoyment was explored.
Abstract: Abstract With the growing smartwatch market over the past few years, smartwatch acceptance in consumer markets has become an important topic for both researchers and designers. Identification of factors that influence consumers to accept a smartwatch can improve user-centered design. This study explores the intentions of using a smartwatch from the consumer perspective, combining innovation diffusion theory (IDT), the technology acceptance model (TAM), the unified theory of acceptance and use of technology (UTAUT), and perceived enjoyment. It presents an integrated method empirically tested with data from 212 participants in Taiwan. Partial lease squares (PLS) were used for models and hypotheses tests. We find several interesting results greatly different from previous studies: (1) Attitude, often identified as a weak mediator, is significant; (2) Ease of use was not significant, which implies that it should be the basic specification of smartwatches; (3) Gender has no significant effect on acceptance of smartwatches; and (4) Individuals 35–54 years old exhibit a significant demand for enjoyment in their use of smartwatch. This study contributes to the technology acceptance research field, and identifies the characteristics that influence smartwatch acceptance. Our methods and results should benefit both academics and managers with useful suggestions for research directions and product strategies.
55 citations
TL;DR: In this paper , the authors investigated the determinants that affect users' trust in shared information related to travel acquired from social media or tourism sites and found that perceived enjoyment and perceived value were the most critical factors that affected users' travel trust.
Abstract: Social media and User-Generated Content contribute to the hospitality sector. Consumers usually post reviews, suggestions, or judgements on hotel booking websites regarding their accommodation during their travel and afterward. This article investigates the determinants that affect users’ trust in shared information related to travel acquired from social media or tourism sites. Data was obtained from 266 SNS users. Data was analyzed using both the Structural Equation Model (SEM) and the neural network model. Results show that perceived enjoyment and perceived value were the most critical factors that affected SNS users’ trust in the shared information about travel from social media or tourism sites. This paper provides valuable insight into travelers’ behavior and managerial implications of sharing information from SNS. From SNS, tourism managers should increase the delightful and fulfilling features of their websites to gain more shared information about travel.
37 citations
Book•
04 Nov 2008
TL;DR: The Emerging Issues for Advancing Modern Socioeconomies: Consumer Behavior, Organizational Development, and Electronic Commerce as mentioned in this paper provides a one-stop resource for contemporary issues, developments, and influences in e-commerce.
Abstract: Considering the global spread of e-commerce technologies and the rapid pace of organizational adoption of these technological advancements, there is a need for reliable research results on e-services, outsourcing applications, and consumer resources management.Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies offers readers a one-stop resource for contemporary issues, developments, and influences in e-commerce. Through in-depth literature reviews and inventive methodologies, academics, students, and practitioners will find this publication to be a ready reference -- suitable for university or corporate library collections and advanced coursework -- for a complete depiction of technologies and their impact on modern global socioeconomics.
36 citations
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TL;DR: In this article, the authors developed and validated new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance.
Abstract: Valid measurement scales for predicting user acceptance of computers are in short supply. Most subjective measures used in practice are unvalidated, and their relationship to system usage is unknown. The present research develops and validates new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance. Definitions of these two variables were used to develop scale items that were pretested for content validity and then tested for reliability and construct validity in two studies involving a total of 152 users and four application programs. The measures were refined and streamlined, resulting in two six-item scales with reliabilities of .98 for usefulness and .94 for ease of use. The scales exhibited hgih convergent, discriminant, and factorial validity. Perceived usefulness was significnatly correlated with both self-reported current usage r = .63, Study 1) and self-predicted future usage r = .85, Study 2). Perceived ease of use was also significantly correlated with current usage r = .45, Study 1) and future usage r = .59, Study 2). In both studies, usefulness had a signficnatly greater correaltion with usage behavior than did ease of use. Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage. Implications are drawn for future research on user acceptance.
40,720 citations
Book•
01 Jun 1975
36,032 citations
TL;DR: In this article, the authors address the ability to predict peoples' computer acceptance from a measure of their intentions, and explain their intentions in terms of their attitudes, subjective norms, perceived usefulness, perceived ease of use, and related variables.
Abstract: Computer systems cannot improve organizational performance if they aren't used. Unfortunately, resistance to end-user systems by managers and professionals is a widespread problem. To better predict, explain, and increase user acceptance, we need to better understand why people accept or reject computers. This research addresses the ability to predict peoples' computer acceptance from a measure of their intentions, and the ability to explain their intentions in terms of their attitudes, subjective norms, perceived usefulness, perceived ease of use, and related variables. In a longitudinal study of 107 users, intentions to use a specific system, measured after a one-hour introduction to the system, were correlated 0.35 with system use 14 weeks later. The intention-usage correlation was 0.63 at the end of this time period. Perceived usefulness strongly influenced peoples' intentions, explaining more than half of the variance in intentions at the end of 14 weeks. Perceived ease of use had a small but significant effect on intentions as well, although this effect subsided over time. Attitudes only partially mediated the effects of these beliefs on intentions. Subjective norms had no effect on intentions. These results suggest the possibility of simple but powerful models of the determinants of user acceptance, with practical value for evaluating systems and guiding managerial interventions aimed at reducing the problem of underutilized computer technology.
21,880 citations
"Beyond the Usefulness and Ease of U..." refers background in this paper
...In this study, we introduce playfulness as a new factor that re¯ects the user's intrinsic belief in WWW acceptance....
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Book•
01 Aug 1975
TL;DR: This chapter discusses the development of Causality Orientations Theory, a theory of personality Influences on Motivation, and its application in information-Processing Theories.
Abstract: I: Background.- 1. An Introduction.- 2. Conceptualizations of Intrinsic Motivation and Self-Determination.- II: Self-Determination Theory.- 3. Cognitive Evaluation Theory: Perceived Causality and Perceived Competence.- 4. Cognitive Evaluation Theory: Interpersonal Communication and Intrapersonal Regulation.- 5. Toward an Organismic Integration Theory: Motivation and Development.- 6. Causality Orientations Theory: Personality Influences on Motivation.- III: Alternative Approaches.- 7. Operant and Attributional Theories.- 8. Information-Processing Theories.- IV: Applications and Implications.- 9. Education.- 10. Psychotherapy.- 11. Work.- 12. Sports.- References.- Author Index.
21,337 citations
"Beyond the Usefulness and Ease of U..." refers background in this paper
...Motivation theorists have often distinguished the effects of extrinsic and intrinsic motivation on individuals' behaviors [6,14,15,31,34]....
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TL;DR: A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers deal with marketing as discussed by the authors.
Abstract: A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which ma...
14,727 citations
"Beyond the Usefulness and Ease of U..." refers background in this paper
...Re®nement of measures for the TAM constructs Churchill's paradigm [8]....
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