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Proceedings ArticleDOI

Bluetooth Beacon Applications in Retail Market

01 Feb 2018-
TL;DR: This paper addresses one such major issue in a way that the customers benefit from and the retailers can easily increase and analyse the sales using a low energy Bluetooth Beacon that communicates with other Bluetooth devices that are within the range and hence acts as a locator.
Abstract: The retail market is wide and has a lot of prospects to offer, may it be in terms of revenue or meeting the customer demands. Albeit the pros it is losing its daily or regular clientele because of the unnecessary overhead of going through the various aisles and racks to find the necessary product and then proceed to a lengthy procedure to checkout. This paper addresses one such major issue in a way that the customers benefit from and the retailers can easily increase and analyse the sales. The solution is achieved using a low energy Bluetooth Beacon that communicates with other Bluetooth devices that are within the range and hence acts as a locator. In this paper we also discuss the various use cases which can be applied in retail store to address the problems faced by the customer. Our focus is on minimal power/ resource consumption in all of the scenarios. We also discuss various algorithms and communication protocols to satisfy all the aspects of the problem statement.
Topics: Bluetooth (56%)
Citations
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Proceedings ArticleDOI
01 Mar 2020-
TL;DR: This paper proposes to use the technology of Bluetooth Low Energy (Bluetooth 4.0) for proximity marketing at a retail store that automates the entire shopping experience and is a novel application of IoT in automating trivial tasks.
Abstract: Proximity marketing is a type of marketing that involves a local approach to advertising using wireless media. Technically, it can be used for use cases which involve advertising to potential users at a particular location. In this paper, we propose to use the technology of Bluetooth Low Energy (Bluetooth 4.0) for proximity marketing at a retail store. Bluetooth Low Energy, a wireless PAN technology, is an eco-friendly form of Bluetooth specifically designed for IoT applications. With the advent of the practice of using the IoT framework for automating processes, an approach to use this technology at a retail store could potentially eradicate the need to hire marketing staff and invest in traditional marketing strategies. This process of automation makes use of devices called beacons for transmitting BLE signals, a mobile application on a smartphone and centralised data storage on a server. Beacons can be detected by a mobile application on a smartphone and beacon specific data regarding particular offers and products can be collected from the centralized storage hosted on a server, which can be used for marketing the retail store's products and offers. This application basically acts as a shopping guide for the customers of that particular retail store. In addition to the automation of the marketing task, machine learning can be used for personalizing offers based on each customer's purchase history. Some other features that can be incorporated into the product include an indoor positioning system, a click and collect facility, payment wallet integration, etc. This approach automates the entire shopping experience and is a novel application of IoT in automating trivial tasks.

1 citations


Additional excerpts

  • ...[11] The iBeacon standard has been trademarked by Apple....

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Patent
07 Nov 2019-
Abstract: The invention is related to a platform which comprises a device having at least one screen, which enables transmitting the data created in a content database by a web server in connection with a video and enables to perform purchasing by selecting the items determined on said video.

Book ChapterDOI
01 Jan 2021-
TL;DR: This chapter shows a practical end-to-end solution that allows the integration of noninvasive location-based marketing advertisements finally binding physical and virtual in-store customer presence and creating ideal circumstances for custom omnichannel marketing.
Abstract: This chapter shows a practical end-to-end solution that allows the integration of noninvasive location-based marketing advertisements finally binding physical and virtual in-store customer presence. The goal of the solution is to digitalize the business and improve the customer experience with the indoor proximity-based iBeacon technology for personalized marketing advertising. The architecture uses cheap battery powered iBeacon devices, Android App and a recommender system for sending noninvasive advertisement in the right moment to the right customer. The intelligent combination of loyalty programs, personalized location-based marketing campaigns, and connection to existing CRM systems will enable the desirable increase in customer loyalty by also creating ideal circumstances for custom omnichannel marketing.

Book ChapterDOI
27 Sep 2021-
Abstract: For many years, brick-and-mortar retail has been confronted with an ever-growing e-commerce as a strong competing alternative, and challenging customer expectations. As a result, retailers need to increasingly focus on integrating emerging technologies to keep pace with online retailers and improve the customer’s shopping experience. In this context, beacon technology has been credited with the potential to fundamentally transform the retail industry. However, to date, widespread adoption by retailers has failed to materialize. One reason for the failed adoption could be false expectations regarding the applications of the beacon technology in the retailing context. To investigate this assumption in depth, we analyzed relevant literature to identify possible applications that beacon technology enables for brick-and-mortar retailers. We categorized the identified applications into three groups: (i) indoor navigation and localization, (ii) tracking and analyzing customer behavior and (iii) personalized and location-based advertising. Our work aims at revealing these challenges to make the true potential of beacon technology for brick-and-mortar stores transparent.

References
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Proceedings ArticleDOI
21 Feb 2015-
TL;DR: This paper discusses association rule mining, one of the important aspect for data mining, which has many aspects like clustering, classification, association mining, outlier detection, regression etc.
Abstract: Task of extracting useful and interesting knowledge from large data is called data mining. It has many aspects like clustering, classification, association mining, outlier detection, regression etc. Among them association rule mining is one of the important aspect for data mining. Best example of association rule mining is market-basket analysis. Applications of association rule mining are stock analysis, web log mining, medical diagnosis, customer market analysis bioinformatics etc. In past, many algorithms were developed by researchers for Boolean and Fuzzy association rule mining such as Apriori, FP-tree, Fuzzy FP-tree etc. We are discussing them in detail in later section of this paper.

69 citations


"Bluetooth Beacon Applications in Re..." refers methods in this paper

  • ...Distance calculation using RSSIFor calculating the distance, the formula is [10]:...

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  • ...Specific algorithm can be used, to address different problems like memory constraints, database sizes and effectiveness [10]....

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Proceedings ArticleDOI
03 May 2015-
TL;DR: iBeacon is a new technology which provides a higher level of location awareness in indoor positioning of mobile devices using iBeacon, a built-in, cross-platform technology for Android and iOS devices, which utilizes Bluetooth Low Energy for long-last services.
Abstract: Position of mobile devices and their users provides a great amount of added value and opportunities. The penetration of tracking devices with sensory such as GPS devices, accelerators and specifically smart phones has impacted human lives extensively. Nowadays, many applications on smart phones and mobile devices exploit different techniques and inputs for positioning. Wireless positioning is generally divided into two categories: outdoor positioning and indoor positioning, depending on not only where they are used but also how they work. Powerful as it is, indoor positing is still a challenging problem because satellite-based approaches do not work properly inside buildings. Therefore, for indoor positioning, we need to use other technologies creatively. iBeacon, the focus of this paper, is a new technology which provides a higher level of location awareness in indoor positioning. iBeacon is a built-in, cross-platform technology for Android and iOS devices, which utilizes Bluetooth Low Energy (BLE) for long-last services. This technology has significant advantages compared to other types of indoor positioning technologies, such as less expensive hardware, less energy consumption, needless to internet connection, and being capable of receiving notifications in background. This technology will provide huge benefits for future location awareness applications. It will change the way retailers, event organizers, and educational institutions communicate with people indoors. In this paper, we aim to provide a more accurate, cost efficient approach to indoor positioning of mobile devices using iBeacon.

67 citations


"Bluetooth Beacon Applications in Re..." refers background in this paper

  • ...Apple introduced the iBeacon, its trademarked technology, in 2013 Summer Worldwide Developers Conference[3]....

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  • ...Indoor positioning provides better productivity and user experiences.[3] This paper tells how to accurately locate a device in a very light-weight framework using Bluetooth beacon technology....

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Proceedings ArticleDOI
18 Nov 2014-
TL;DR: This paper demonstrates the luggage tracking use case and evaluates its possibilities and restrictions, as well as, how to use Location-based Services to track items.
Abstract: iBeacons are a new way to interact with hardware. An iBeacon is a Bluetooth Low Energy device that only sends a signal in a specific format. They are like a lighthouse that sends light signals to boats. This paper explains what an iBeacon is, how it works and how it can simplifiy your daily life, what restriction comes with iBeacon and how to improve this restriction., as well as, how to use Location-based Services to track items. E.g., every time you touchdown at an airport and wait for your suitcase at the luggage reclaim, you have no information when your luggage will arrive at the conveyor belt. With an iBeacon inside your suitcase, it is possible to track the luggage and to receive a push notification about it even before you can see it. This is just one possible solution to use them. Ibeacon can create a completely new shopping experience or make your home smarter. This paper demonstrates the luggage tracking use case and evaluates its possibilities and restrictions.

67 citations


"Bluetooth Beacon Applications in Re..." refers background or methods in this paper

  • ...The next restriction is the battery life [4]....

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  • ...This universally unique frame consists of a variable UUID, a major and minor pair[4]....

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  • ...Humans and walls are the main actors in the attenuation of the signals [4]....

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  • ...Further, iBeacon can be used in item tracking.[4] The solution proposed in the paper uses RSSI (Received Signal Strength Indication) for calculating the distance of the device and the beacons....

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20191