Brand interactions and social media

doi:10.1016/J.CHB.2016.04.042

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Brand interactions and social media

Journal Article•DOI•

Brand interactions and social media

Tahir M. Nisar¹, Caroline Whitehead¹•Institutions (1)

University of Southampton¹

01 Sep 2016-Computers in Human Behavior (Pergamon)-Vol. 62, pp 743-753

TL;DR: The hypotheses tested show that brands and customer satisfaction are both positively related to users' behavioral loyalty and attitudinal loyalty.

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About: This article is published in Computers in Human Behavior.The article was published on 2016-09-01 and is currently open access. It has received 138 citations till now. The article focuses on the topics: Loyalty & Loyalty business model.

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Journal Article•DOI•

Social media in marketing: A review and analysis of the existing literature

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Ali Abdallah Alalwan¹, Nripendra P. Rana², Yogesh K. Dwivedi², Raed Salah Algharabat³•Institutions (3)

Al-Balqa` Applied University¹, Swansea University², University of Jordan³

01 Nov 2017-Telematics and Informatics

TL;DR: The researchers were able to provide an overview of the main themes and trends covered by the relevant literature such as the role of social media on advertising, the electronic word of mouth, customers’ relationship management, and firms’ brands and performance.

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602 citations

Journal Article•DOI•

Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse

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Ali Abdallah Alalwan¹•Institutions (1)

Al-Balqa` Applied University¹

01 Feb 2020-International Journal of Information Management

TL;DR: An integrated model based on the extended Uniﬁed Theory of Acceptance and Use of Technology (UTAUT2) and the features of MFOAs are proposed and support the role of online review, online rating, online tracking, performance expectancy, hedonic motivation, and price value on e-satisfaction and continued intention to reuse.

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329 citations

Journal Article•DOI•

The effect of social media on firm performance

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Rana Tajvidi¹, Azhdar Karami¹•Institutions (1)

Bangor University¹

01 Feb 2021-Computers in Human Behavior

TL;DR: Investigation of the influence of social media on firm performance with mediating role of marketing capabilities in the UK, hotel industry finds that marketing capabilities positively and significantly mediate the association between social media use and firm performance.

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154 citations

Cites background from "Brand interactions and social media..."

...Most firms are using social media to increase business brand image and brand awareness (Nisar & Whitehead, 2016; Pentina, Gammoh, Zhang, & Mallin, 2013)....
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...On the other hand, social media as a communication channel help firms to accomplish different organizational objectives including marketing, PR, advertising, branding, customer service, human resources and problem solving (S. Kim & Park, 2013; Nisar & Whitehead, 2016)....
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...Moreover, social media impact on firms brand position, brand awareness, customer’s loyalty and customers purchasing decisions (Barreda et al., 2015; Nisar & Whitehead, 2016)....
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...…values for their business including enhanced brand value (Gensler, Völckner, LiuThompkins, & Wiertz, 2013; Hudson, Huang, Roth, & Madden, 2016; Nisar & Whitehead, 2016); sales growth (Kumar, Bhaskaran, Mirchandani, & Shah, 2013); e-commerce and social commerce(M. N. Hajli, 2014); customer…...
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Journal Article•DOI•

The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Business Firms

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Jaffar Abbas, Shahid Mahmood, Hashim Ali, Muhammad Ali Raza, Ghaffar Ali, Jaffar Aman, Shaher Bano, Mohammad Nurunnabi - Show less +4 more

21 Jun 2019-Sustainability

TL;DR: In this paper, the authors performed a focalized investigation to examine the association of environmental effects, new product development performance, superior customers' value, and corporate social responsibility (CSR) on sustainable performance.

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Abstract: This precise study performed a focalized investigation to examine the association of environmental effects, new product development performance, superior customers’ value, and corporate social responsibility (CSR) on sustainable performance. This research study aimed to investigate how social media marketing application moderates the association between corporate social responsibility and sustainable performance of the firms located in Multan Division, Pakistan. This study applied a simple random sampling approach to execute this research, and the authors sent a questionnaire with an invitation letter and informed consent form to 752 respondents. Based on 548 valid responses from the targeted population, the first step was to screen and analyze data through Statistical Package for the Social Sciences (SPSS-V25) and the Smart PLS V-3.2.8. The results indicated that corporate social responsibility presented a positive impact on firms’ sustainable performance. The findings also revealed that social media marketing tools moderated the relationship between CSR and sustainable production of business firms. As a final point, the study only included respondents from Multan Division, therefore, limiting the generalizability of the findings to other Pakistani business firms. The implications of this study may provide further directions for researchers and academicians to consider the larger sample size and the addition of new variables in other regions worldwide. The findings are useful for filling the gap between the relationship of environmental effects, CSR, and social media marketing application to calculate the sustainable performance of business firms.

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112 citations

Journal Article•DOI•

Examining consumer-brand relationships on social media platforms

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Nikunj Kumar Jain, Shampy Kamboj, Vinod Kumar, Zillur Rahman

05 Feb 2018-Marketing Intelligence & Planning

TL;DR: In this paper, a conceptual model is developed, depicting the impact of customer-brand relationships on brand loyalty and word of mouth via brand trust considering online brand communities on social media platforms.

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Abstract: The purpose of this paper is to examine how consumer-brand relationships affect brand loyalty and word of mouth when mediated by brand trust considering online brand communities on social media platforms.,A conceptual model is developed, depicting the impact of customer-brand relationships on brand loyalty and word of mouth via brand trust. The conceptual model is validated using partial least squares structural equation modeling and data for which are collected online through a structured questionnaire from a sample of 131 brand community members in North Capital Region of India.,Findings of the present study revealed that brand trust partially mediated between the involvement and commitment variables of customer-brand relationships, and brand loyalty and word of mouth. However, the link between satisfaction variable of customer-brand relationships, and brand loyalty and word of mouth via brand trust was found insignificant.,The present study provides novel insight to understand consumer-brand relationships on social media platforms.

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67 citations

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References

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Open Access

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Book•

Discovering Statistics Using SPSS

[...]

Andy P. Field, Jeremy N.V. Miles

01 Jan 2000

TL;DR: Suitable for those new to statistics as well as students on intermediate and more advanced courses, the book walks students through from basic to advanced level concepts, all the while reinforcing knowledge through the use of SAS(R).

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Abstract: Hot on the heels of the 3rd edition of Andy Field's award-winning Discovering Statistics Using SPSS comes this brand new version for students using SAS(R). Andy has teamed up with a co-author, Jeremy Miles, to adapt the book with all the most up-to-date commands and programming language from SAS(R) 9.2. If you're using SAS(R), this is the only book on statistics that you will need! The book provides a comprehensive collection of statistical methods, tests and procedures, covering everything you're likely to need to know for your course, all presented in Andy's accessible and humourous writing style. Suitable for those new to statistics as well as students on intermediate and more advanced courses, the book walks students through from basic to advanced level concepts, all the while reinforcing knowledge through the use of SAS(R). A 'cast of characters' supports the learning process throughout the book, from providing tips on how to enter data in SAS(R) properly to testing knowledge covered in chapters interactively, and 'real world' and invented examples illustrate the concepts and make the techniques come alive. The book's companion website (see link above) provides students with a wide range of invented and real published research datasets. Lecturers can find multiple choice questions and PowerPoint slides for each chapter to support their teaching.

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25,020 citations

"Brand interactions and social media..." refers background or methods in this paper

...Considering that two different experimental conditions with the same participants are measured (Statement 1 and Statement 2), paired sample t-test is applicable (Field, 2009)....
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...The consistency of the findings was calculated by using reliability statistics in SPSS. Internal reliability, measured by using Cronbach’s Alpha, was 0.763, showing consistency considering that reliable values should be above 0.7 (Field, 2009)....
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...Factor analysis enables the reduction of a set of variables by a smaller number of variables (Field, 2009; Raskin & Terry, 1988)....
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...When a multiple-indicator measure such as the Likert response scale is used, it is possible to test the internal reliability of data using the Cronbach’s Alpha test (Field, 2009)....
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Journal Article•DOI•

Conceptualizing, measuring, and managing customer-based brand equity

[...]

Kevin Lane Keller¹•Institutions (1)

Stanford University¹

01 Jan 1993-Journal of Marketing

TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.

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Abstract: The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consu...

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12,021 citations

"Brand interactions and social media..." refers background in this paper

...Brand image is widely agreed as a set of customers’ perceptions of brand as reflected by the brand associations held in memory (Herzog, 1963; Keller, 1993; Tokunaga, 2011; Valenzuela, Park, & Kee, 2009)....
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...The most successful brands create long-lasting relationships with customers (Keller, 1993)....
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...This perspective measures customers’ reaction to a brand (Keller, 1993)....
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...Branding is the process of creating a product with a unique image, which is differentiated from competitor’s products (Keller, 1993)....
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...tained from market offering or customers’ direct experiences shopping with the brand (Keller, 1993)....
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Book•

Business Research Methods

[...]

Alan Bryman, Emma Bell

12 Feb 2004

TL;DR: In this paper, the authors present a review of the literature in business research and discuss the nature of qualitative and quantitative research, and break down the quantitative/qualitative divide by combining quantitative and qualitative research.

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Abstract: PART 1 1. Business research strategies 2. Research designs 3. Planning a research project and formulating research questions 4. Getting Started: reviewing the literature 5. Ethics in business research PART 2 6. The nature of quantitative research 7. Sampling 8. Structured interviewing 9. Self-completion questionnaires 10. Asking questions 11. Structured observation 12. Content analysis 13. Secondary analysis and official statistics 14. Quantitative data analysis 15. Using SPSS for Windows PART 3 16. The nature of qualitative research 17. Ethnography and participant observation 18. Interviewing in qualitative research 19. Focus groups 20. Language in qualitative research 21. Documents as sources of data 22. Qualitative data analysis 23. Computer-assisted qualitative data analysis: Using NVivo PART 4 24. Breaking down the quantitative/qualitative divide 25. Combining quantitative and qualitative research 26. Internet research methods 27. Writing up business research

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10,472 citations

Journal Article•DOI•

The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites

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Nicole B. Ellison¹, Charles Steinfield¹, Cliff Lampe¹•Institutions (1)

Michigan State University¹

01 Jul 2007-Journal of Computer-Mediated Communication

TL;DR: Facebook usage was found to interact with measures of psychological well-being, suggesting that it might provide greater benefits for users experiencing low self-esteem and low life satisfaction.

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Abstract: This study examines the relationship between use of Facebook, a popular online social network site, and the formation and maintenance of social capital. In addition to assessing bonding and bridging social capital, we explore a dimension of social capital that assesses one’s ability to stay connected with members of a previously inhabited community, which we call maintained social capital. Regression analyses conducted on results from a survey of undergraduate students (N = 286) suggest a strong association between use of Facebook and the three types of social capital, with the strongest relationship being to bridging social capital. In addition, Facebook usage was found to interact with measures of psychological well-being, suggesting that it might provide greater benefits for users experiencing low self-esteem and low life satisfaction.

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9,001 citations

"Brand interactions and social media..." refers background in this paper

...Customers also utilize social media to discuss their likes and dislikes in real-time so businesses can see market trends and shifts as they happen, resulting in companies having less out-dated stock or unfulfilled back orders (Ellison et al., 2007; Grieve et al., 2013)....
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...Social media can assist humanizing a brand by connecting with customers and giving it a greater personality (Ellison et al., 2007)....
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Book•

Satisfaction: A Behavioral Perspective On The Consumer

[...]

Richard L. Oliver

26 Sep 1996

TL;DR: Satisfaction: Satisfaction is defined as "the object of desire" as mentioned in this paper, and it is defined by attributes, features, and dimensions of a person's attributes and dimensions.

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Abstract: List of Tables List of Figures Preface 1 Introduction: What Is Satisfaction? PART 1 BASIC SATISFACTION MECHANISMS 2 The Performance of Attributes, Features, and Dimensions 3 Expectations and Related Comparative Standards 4 The Expectancy Disconfirmation Model of Satisfaction PART 2 ALTERNATIVE AND SUPPLEMENTARY COMPARATIVE OPERATORS 6 Quality: The Object of Desire 7 The Many Varieties of Value in the Consumption Experience 8 Equity: How Consumers Interpret Fairness 9 Regret: What Might Have Been, and Hindsight (What I Knew Would Be) PART 3 SATISFACTION PROCESSES AND MECHANISMS 10 Cognitive Dissonance: Fears of What the Future Will Bring (and a Few Hopes) 11 Why Did It Happen? Attribution in the Satisfaction Response 12 Emotional Expression in the Satisfaction Response 13 The Processing of Consumption PART 4 SATISFACTION'S CONSEQUENCES: WHAT HAPPENS NEXT? 14 After Satisfaction: The Short Run Consequences 15 Loyalty and Financial Impact: Long-term Effects on Satisfaction Name Index Subject Index About the Author

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6,613 citations