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Journal ArticleDOI

Business justification with business intelligence

Jayanthi Ranjan
- 24 Oct 2008 - 
- Vol. 38, Iss: 4, pp 461-475
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TLDR
In this paper, the authors investigate the business justifications and requirements for incorporating business intelligence (BI) in organizations because many organizations that already have systems in place to collect data and gather information, often find themselves in a situation where they have no tools or roadmaps to put their vast data and information into use for strategic decision making.
Abstract
Purpose – The paper intends to find out the business justifications and requirements for incorporating business intelligence (BI) in organizations because many organizations that already have systems in place to collect data and gather information, often find themselves in a situation where they have no tools or roadmaps to put their vast data and information into use for strategic decision making.Design/methodology/approach – In this paper BI and the growing potential for implementing BI is explained. The paper also explains a checklist for implementing BI.Findings – During the last ten years, the approach to business management in the entire globe has deeply changed. Firms have understood the importance of enforcing achievement of the goals defined by their strategy through metrics‐driven management. Firms are evolving into new forms based on knowledge and networks in response to an environment characterized by indistinct organizational boundaries and fast‐paced change. New and complex changes are emerg...

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References
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IT doesn't matter

TL;DR: In this article, the editor-at-large Nicholas Carr suggests that IT management should focus on reducing risks, not increasing opportunities, and that IT may not help you gain a strategic advantage, but it could easily put you at a cost disadvantage.
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Issues in linking information technology capability to firm performance

TL;DR: Results indicate that firms with superior IT capability indeed exhibit superior current and sustained firm performance when compared to average industry performance, even after adjusting for effects of prior firm performance, but differences in the results suggest that the impact of "halo effects" and prior financial performance of firms must be taken into consideration in future tests of IT capability.
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Information technology and economic performance: A critical review of the empirical evidence

TL;DR: The review concludes that the productivity paradox as first formulated has been effectively refuted, and at both the firm and the country level, greater investment in IT is associated with greater productivity growth.
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Building Data Mining Applications for CRM

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Business Intelligence Roadmap: The Complete Project Lifecycle for Decision-Support Applications

TL;DR: The authors walk readers through every step of the process--from strategic planning to the selection of new technologies and the evaluation of application releases and conclude by crystallizing their many years of experience in a list of dos, don'ts, tips, and rules of thumb.
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