Business research methods 12th ed.
Citations
297 citations
Cites methods from "Business research methods 12th ed."
...The case study approach facilitates a better understanding of complex social phenomena (Bryman & Bell, 2015) such as digital servitization....
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...Theoretical sampling was employed to select two case firms (Bryman & Bell, 2015), prioritizing cases that were likely to produce contrary results for predictable reasons (Yin, 2014)....
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...All of the researchers who collected the data were also involved in coding, which was based on independent parallel analysis of data items and investigator triangulation (Bryman & Bell, 2015)....
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287 citations
Cites methods from "Business research methods 12th ed."
...To ensure the quality of the adjustments, we followed the standard guideline of card sorting in evaluating all of the items [20]....
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262 citations
Cites methods from "Business research methods 12th ed."
...Table 5 shows the results of a reliability analysis using Cronbach’s alpha (α), which provides an indication of the internal consistency of items measuring the same construct (Hair et al. 1992; Zikmund 1994)....
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257 citations
Cites methods from "Business research methods 12th ed."
...The four universities were selected based on the stratified random sampling technique (Cooper & Schindler, 2003) out of eight largest public and private universities of the city where there are tourism departments....
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220 citations
Cites methods from "Business research methods 12th ed."
...Cronbach's alpha is used to assess the reliability of the scale, which provides an indication of the internal consistency of the items measuring the same construct (Hair, Anderson, Tatham, & Black, 1992; Zikmund, 1994)....
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...Cronbach’s alpha is used to assess the reliability of the scale, which provides an indication of the internal consistency of the items measuring the same construct (Hair et al., 1992; Zikmund, 1994)....
[...]