Business Research Methods
12 Feb 2004-
TL;DR: In this paper, the authors present a review of the literature in business research and discuss the nature of qualitative and quantitative research, and break down the quantitative/qualitative divide by combining quantitative and qualitative research.
Abstract: PART 1 1. Business research strategies 2. Research designs 3. Planning a research project and formulating research questions 4. Getting Started: reviewing the literature 5. Ethics in business research PART 2 6. The nature of quantitative research 7. Sampling 8. Structured interviewing 9. Self-completion questionnaires 10. Asking questions 11. Structured observation 12. Content analysis 13. Secondary analysis and official statistics 14. Quantitative data analysis 15. Using SPSS for Windows PART 3 16. The nature of qualitative research 17. Ethnography and participant observation 18. Interviewing in qualitative research 19. Focus groups 20. Language in qualitative research 21. Documents as sources of data 22. Qualitative data analysis 23. Computer-assisted qualitative data analysis: Using NVivo PART 4 24. Breaking down the quantitative/qualitative divide 25. Combining quantitative and qualitative research 26. Internet research methods 27. Writing up business research
TL;DR: In this paper, the authors explore the nature and scope of consumer engagement in an online brand community environment and reveal that consumers exhibit enhanced consumer loyalty, satisfaction, empowerment, connection, emotional bonding, trust and commitment.
•04 Apr 2010
TL;DR: This paper presents a meta-analysis of research in business from a qualitative and quantitative perspective, focusing on the role of samples in empirical research.
Abstract: This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.
TL;DR: Research conducted in 2003–2006 in the EU-15 countries on how consumers perceive, understand, like and use nutrition information on food labels is reviewed to provide new insights into consumer liking and understanding of simplified front of pack signposting formats.
Abstract: The aim of this study was to review research conducted in 2003–2006 in the EU-15 countries on how consumers perceive, understand, like and use nutrition information on food labels. Based on a search of databases on academic publications, Google-based search, and enquiries directed to a range of food retailers, food companies, consumer associations and government agencies, a total of 58 studies were identified. These studies were summarised using a standard format guided by a model of consumer information processing, and these summaries were subsequently processed using the MAXqda software in order to identify key findings and common themes across the studies. The studies show widespread consumer interest in nutrition information on food packages, though this interest varies across situations and products. Consumers like the idea of simplified front of pack information but differ in their liking for the various formats. Differences can be related to conflicting preferences for ease of use, being fully informed and not being pressurised into behaving in a particular way. Most consumers understand the most common signposting formats in the sense that they themselves believe that they understand them and they can replay key information presented to them in an experimental situation. There is, however, virtually no insight into how labelling information is, or will be, used in a real-world shopping situation, and how it will affect consumers’ dietary patterns. Results are largely in line with an earlier review by Cowburn and Stockley (Public Health Nutr 8:21–28, 2005), covering research up to 2002, but provide new insights into consumer liking and understanding of simplified front of pack signposting formats. There is an urgent need for more research studying consumer use of nutritional information on food labels in a real-world setting.
TL;DR: The findings suggest that the relative advantage of mobile payments is different from that specified in adoption theories and include independence of time and place, availability, possibilities for remote payments, and queue avoidance.
Abstract: This paper presents a qualitative study on consumer adoption of mobile payments. The findings suggest that the relative advantage of mobile payments is different from that specified in adoption theories and include independence of time and place, availability, possibilities for remote payments, and queue avoidance. Furthermore, the adoption of mobile payments was found to be dynamic, depending on certain situational factors such as a lack of other payment methods or urgency. Several other barriers to adoption were also identified, including premium pricing, complexity, a lack of critical mass, and perceived risks. The findings provide foundation for an enhanced theory on mobile payment adoption and for the practical development of mobile payment services.
TL;DR: In this paper, the authors conceptualized supply chain resilience (SCRES) and explored empirically its relationship with the related concepts of supply chain vulnerability (SCV) and supply chain risk management (SCRM).
Abstract: Purpose – The objective of this paper is to conceptualise supply chain resilience (SCRES) and to identify and explore empirically its relationship with the related concepts of supply chain vulnerability (SCV) and supply chain risk management (SCRM).Design/methodology/approach – From a review of the literature the conceptual domain of SCRES is defined and the proposed relationships with SCRM and SCV are derived. Data from a longitudinal case study with three supply chains are presented to explore the relationship between the concepts in the context of the global financial crisis.Findings – The empirical data provide support for a positive impact of supply chain risk (SCR) effect and knowledge management on SCRES and from SCRES on SCV. SCR effect and knowledge management seem to enhance the SCRES by improving the flexibility, visibility, velocity and collaboration capabilities of the supply chain. Thereby, they decrease the SCV in a disruptive risk event. The positive effects manifest themselves in upstream...
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