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Case Analysis I: Shradhanjali.com New Address for Memories of Our Ancestors
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This article is published in Vision: The Journal of Business Perspective.The article was published on 2017-07-23. It has received 0 citations till now.read more
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Digital marketing and social media: Why bother?
TL;DR: In this article, a survey of marketing managers showed that firms face internal and external pressures to adopt a digital presence in social media platforms, and marketers must focus on relationship-based interactions with their customers.