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Journal ArticleDOI

Central and peripheral routes to persuasion: An individual difference perspective.

01 Nov 1986-Journal of Personality and Social Psychology (American Psychological Association)-Vol. 51, Iss: 5, pp 1032-1043
TL;DR: Deux experiences differenciant les sujets selon le niveau de leurs besoins en cognition examinent les effets de ces derniers sur le traitement d'un message and le persuasion and mettent a l'epreuve un modele associant un mode de pensee extensif a plus forte correspondance entre attitude and comportement as mentioned in this paper.
Abstract: Deux experiences differenciant les sujets selon le niveau de leurs besoins en cognition examinent les effets de ces derniers sur le traitement d'un message et le persuasion et mettent a l'epreuve un modele associant un mode de pensee extensif a une plus forte correspondance entre attitude et comportement
Citations
More filters
Book ChapterDOI
TL;DR: This chapter discusses a wide variety of variables that proved instrumental in affecting the elaboration likelihood, and thus the route to persuasion, and outlines the two basic routes to persuasion.
Abstract: Publisher Summary This chapter outlines the two basic routes to persuasion. One route is based on the thoughtful consideration of arguments central to the issue, whereas the other is based on the affective associations or simple inferences tied to peripheral cues in the persuasion context. This chapter discusses a wide variety of variables that proved instrumental in affecting the elaboration likelihood, and thus the route to persuasion. One of the basic postulates of the Elaboration Likelihood Model—that variables may affect persuasion by increasing or decreasing scrutiny of message arguments—has been highly useful in accounting for the effects of a seemingly diverse list of variables. The reviewers of the attitude change literature have been disappointed with the many conflicting effects observed, even for ostensibly simple variables. The Elaboration Likelihood Model (ELM) attempts to place these many conflicting results and theories under one conceptual umbrella by specifying the major processes underlying persuasion and indicating the way many of the traditionally studied variables and theories relate to these basic processes. The ELM may prove useful in providing a guiding set of postulates from which to interpret previous work and in suggesting new hypotheses to be explored in future research.

7,932 citations

Journal ArticleDOI
TL;DR: The present conclusion--that attitudes, self-esteem, and stereotypes have important implicit modes of operation--extends both the construct validity and predictive usefulness of these major theoretical constructs of social psychology.
Abstract: Social behavior is ordinarily treated as being under conscious (if not always thoughtful) control. However, considerable evidence now supports the view that social behavior often operates in an implicit or unconscious fashion. The identifying feature of implicit cognition is that past experience influences judgment in a fashion not introspectively known by the actor. The present conclusion--that attitudes, self-esteem, and stereotypes have important implicit modes of operation--extends both the construct validity and predictive usefulness of these major theoretical constructs of social psychology. Methodologically, this review calls for increased use of indirect measures--which are imperative in studies of implicit cognition. The theorized ordinariness of implicit stereotyping is consistent with recent findings of discrimination by people who explicitly disavow prejudice. The finding that implicit cognitive effects are often reduced by focusing judges' attention on their judgment task provides a basis for evaluating applications (such as affirmative action) aimed at reducing such unintended discrimination.

5,682 citations

Journal ArticleDOI
TL;DR: In this paper, the authors examined how consumer decision making is influenced by automatically evoked task-induced affect and by cognitions that are generated in a more controlled manner on exposure to alternatives in a choice task.
Abstract: This article examines how consumer decision making is influenced by automatically evoked task-induced affect and by cognitions that are generated in a more controlled manner on exposure to alternatives in a choice task. Across two experiments respondents chose between two alternatives: one (chocolate cake) associated with more intense positive affect but less favorable cognitions, compared to a second (fruit salad) associated with less favorable affect but more favorable cognitions. Findings from the two experiments suggest that if processing resources are limited, spontaneously evoked affective reactions rather than cognitions tend to have a greater impact on choice. As a result, the consumer is more likely to choose the alternative that is superior on the affective dimension but inferior on the cognitive dimension (e.g., chocolate cake). In contrast, when the availability of processing resources is high, cognitions related to the consequences of choosing the alternatives tend to have a bigger impact on choice compared to when the availability of these resources is low. As a result, the consumer is more likely to choose the alternative that is inferior on the affective dimension but superior on the cognitive dimension (e.g., fruit salad). The moderating roles of the mode of presentation of the alternatives and of a personality variable related to impulsivity are also reported.

1,955 citations

Book ChapterDOI
TL;DR: The first time that American and Russian leaders had exchanged messages that were simultaneously televised was on New Year's Day, 1986 as mentioned in this paper, when U.S. President Ronald Reagan and Russian Premier Mikhail Gorbachev appeared on television in each others countries.
Abstract: On New Year’s Day, 1986, U.S. President Ronald Reagan and U.S.S.R. Premier Mikhail Gorbachev appeared on television in each others countries. It was the first time that American and Russian leaders had exchanged messages that were simultaneously televised. Reagan’s message, broadcast without warning during the popular Soviet evening news, spoke of world peace and called for the development of new defensive weapons. Gorbachev’s message, which appeared while many Americans were watching coverage of the traditional Tournament of Roses parade, also spoke of peace but decried seeking security with new weaponry. How effective were these messages likely to be? What would be the major determinant of effectiveness—the substance of the messages, or the appearance and demeanor of the speakers? If the messages produced attitude changes, would these changes last and would they lead to changes in behavior?

1,817 citations

References
More filters
Journal ArticleDOI
TL;DR: An integrative theoretical framework to explain and to predict psychological changes achieved by different modes of treatment is presented and findings are reported from microanalyses of enactive, vicarious, and emotive mode of treatment that support the hypothesized relationship between perceived self-efficacy and behavioral changes.
Abstract: The present article presents an integrative theoretical framework to explain and to predict psychological changes achieved by different modes of treatment. This theory states that psychological procedures, whatever their form, alter the level and strength of self-efficacy. It is hypothesized that expectations of personal efficacy determine whether coping behavior will be initiated, how much effort will be expended, and how long it will be sustained in the face of obstacles and aversive experiences. Persistence in activities that are subjectively threatening but in fact relatively safe produces, through experiences of mastery, further enhancement of self-efficacy and corresponding reductions in defensive behavior. In the proposed model, expectations of personal efficacy are derived from four principal sources of information: performance accomplishments, vicarious experience, verbal persuasion, and physiological states. The more dependable the experiential sources, the greater are the changes in perceived selfefficacy. A number of factors are identified as influencing the cognitive processing of efficacy information arising from enactive, vicarious, exhortative, and emotive sources. The differential power of diverse therapeutic procedures is analyzed in terms of the postulated cognitive mechanism of operation. Findings are reported from microanalyses of enactive, vicarious, and emotive modes of treatment that support the hypothesized relationship between perceived self-efficacy and behavioral changes. Possible directions for further research are discussed.

38,007 citations

Book
01 Jan 1935
TL;DR: In this paper, Neuberg and Heine discuss the notion of belonging, acceptance, belonging, and belonging in the social world, and discuss the relationship between friendship, membership, status, power, and subordination.
Abstract: VOLUME 2. Part III: The Social World. 21. EVOLUTIONARY SOCIAL PSYCHOLOGY (Steven L. Neuberg, Douglas T. Kenrick, and Mark Schaller). 22. MORALITY (Jonathan Haidt and Selin Kesebir). 23. AGGRESSION (Brad J. Bushman and L. Rowell Huesmann). 24. AFFILIATION, ACCEPTANCE, AND BELONGING: THE PURSUIT OF INTERPERSONAL CONNECTION (Mark R. Leary). 25. CLOSE RELATIONSHIPS (Margaret S. Clark and Edward P. Lemay, Jr.). 26. INTERPERSONAL STRATIFICATION: STATUS, POWER, AND SUBORDINATION (Susan T. Fiske). 27. SOCIAL CONFLICT: THE EMERGENCE AND CONSEQUENCES OF STRUGGLE AND NEGOTIATION (Carsten K. W. De Dreu). 28. INTERGROUP RELATIONS 1(Vincent Yzerbyt and Stephanie Demoulin). 29. INTERGROUP BIAS (John F. Dovidio and Samuel L. Gaertner). 30. SOCIAL JUSTICE: HISTORY, THEORY, AND RESEARCH (John T. Jost and Aaron C. Kay). 31. INFLUENCE AND LEADERSHIP (Michael A. Hogg). 32. GROUP BEHAVIOR AND PERFORMANCE (J. Richard Hackman and Nancy Katz). 33. ORGANIZATIONAL PREFERENCES AND THEIR CONSEQUENCES (Deborah H. Gruenfeld and Larissa Z. Tiedens). 34. THE PSYCHOLOGICAL UNDERPINNINGS OF POLITICAL BEHAVIOR (Jon A. Krosnick, Penny S. Visser, and Joshua Harder). 35. SOCIAL PSYCHOLOGY AND LAW (Margaret Bull Kovera and Eugene Borgida). 36. SOCIAL PSYCHOLOGY AND LANGUAGE: WORDS, UTTERANCES, AND CONVERSATIONS (Thomas Holtgraves). 37. CULTURAL PSYCHOLOGY (Steven J. Heine). AUTHOR INDEX. SUBJECT INDEX.

13,453 citations

Journal ArticleDOI
TL;DR: In this paper, it was shown that people are sometimes unaware of the existence of a stimulus that influenced a response, unaware of its existence, and unaware that the stimulus has affected the response.
Abstract: Evidence is reviewed which suggests that there may be little or no direct introspective access to higher order cognitive processes. Subjects are sometimes (a) unaware of the existence of a stimulus that importantly influenced a response, (b) unaware of the existence of the response, and (c) unaware that the stimulus has affected the response. It is proposed that when people attempt to report on their cognitive processes, that is, on the processes mediating the effects of a stimulus on a response, they do not do so on the basis of any true introspection. Instead, their reports are based on a priori, implicit causal theories, or judgments about the extent to which a particular stimulus is a plausible cause of a given response. This suggests that though people may not be able to observe directly their cognitive processes, they will sometimes be able to report accurately about them. Accurate reports will occur when influential stimuli are salient and are plausible causes of the responses they produce, and will not occur when stimuli are not salient or are not plausible causes.

10,186 citations

Book ChapterDOI
TL;DR: This chapter discusses a wide variety of variables that proved instrumental in affecting the elaboration likelihood, and thus the route to persuasion, and outlines the two basic routes to persuasion.
Abstract: Publisher Summary This chapter outlines the two basic routes to persuasion. One route is based on the thoughtful consideration of arguments central to the issue, whereas the other is based on the affective associations or simple inferences tied to peripheral cues in the persuasion context. This chapter discusses a wide variety of variables that proved instrumental in affecting the elaboration likelihood, and thus the route to persuasion. One of the basic postulates of the Elaboration Likelihood Model—that variables may affect persuasion by increasing or decreasing scrutiny of message arguments—has been highly useful in accounting for the effects of a seemingly diverse list of variables. The reviewers of the attitude change literature have been disappointed with the many conflicting effects observed, even for ostensibly simple variables. The Elaboration Likelihood Model (ELM) attempts to place these many conflicting results and theories under one conceptual umbrella by specifying the major processes underlying persuasion and indicating the way many of the traditionally studied variables and theories relate to these basic processes. The ELM may prove useful in providing a guiding set of postulates from which to interpret previous work and in suggesting new hypotheses to be explored in future research.

7,932 citations

Book
01 Jan 1985

7,197 citations