Journal ArticleDOI
Changing Trends of Cultural Values in Advertising: An Exploratory Study
Amitava Sen Gupta,Sonali De +1 more
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Abstract:
Four hundred advertisements published in Bengali periodicals in four different time periods, 1947–48, 1977–72, 1991–92 and 2004–05, were content analysed to determine whether advertising appeals co...read more
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Globalization, Threatened Identities, Coping and Well-Being
Sagar Sharma,Monica Sharma +1 more
TL;DR: This paper explored the links between the changes associated with the processes of globalization and their psycho-social consequences, focusing primarily on socio-cultural domain, and examined the impact of globalization on various facets of individual psyche.
Journal ArticleDOI
Cultural Meaning, Advertising, and National Culture: A Four-Country Study
TL;DR: In this paper, Taylor et al. published an Accepted manuscript of an article published by Taylor & Francis in Journal of Global Marketing on 9 October 2017 under embargo, with a deadline of 9 April 2019.
Dissertation
The Study of Visual Exaggeration in Fast Food Print Advertisements: an Insight into Mcdonald‟S Current Practices in Malaysia
TL;DR: The study of VISUAL imagination in fast food print adVERTISEMENTs as mentioned in this paper provides an insight into McDONALD's current practices in Malaysia, and the current state of the country.
Journal Article
The Impact of Advertising on the Profitability of Public &Private Sector Commercial Banks
TL;DR: In this paper, the impact of advertising on the profitability of commercial banks over the period of 2008-2012, in the presence of control variables: Credit risk, Operating Efficiency, total advances to total deposits, total loans to total assets and Size(total assets) ratio.
Journal Article
Linguistically-Relevant Diachronic Study of Cultural Values in Early British Advertising Discourse.
TL;DR: In this paper, linguistic data retrieved from early advertisements published in British newspapers between 1788 and 1900 was used to map out a set of values and account for linguistic means used to codify them in the diachronic perspective.
References
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Book
Content analysis: an introduction to its methodology
TL;DR: History Conceptual Foundations Uses and Kinds of Inference The Logic of Content Analysis Designs Unitizing Sampling Recording Data Languages Constructs for Inference Analytical Techniques The Use of Computers Reliability Validity A Practical Guide
The globalization of markets
TL;DR: The authors argued that the traditional MNC's strategy of tailoring its products to the needs of multiple markets may put it at a severe disadvantage vis-a-vis competitors who apply marketing imagination to the task of developing advanced, functional, reliable standardized products, at the right price, on a global scale.
Book
The stages of economic growth
TL;DR: The Stages of Economic Growth as mentioned in this paper is a seminal work in the theory of economic growth, and it has been extended to include economic and political developments as well as the advances in theory concerning nonlinear and chaotic phenomena.
Book
Culturally Speaking: Managing Rapport Through Talk Across Cultures
TL;DR: Culturally speaking as discussed by the authors examines both comparative and interactive aspects of cross-cultural communication through a variety of disciplines, theories, and empirical data using politeness as a springboard.
Journal ArticleDOI
Identifying Global and Culture- Specific Dimensions of Humor in Advertising: A Multinational Analysis
TL;DR: The authors examined the content of humorous television advertising from four national cultures: Korea, Germany, Thailand, and the United States and found that humorous communications from such diverse national cultures share certain universal cognitive structures underlying the message.