Journal ArticleDOI
Commitment, Trust, and Social Involvement: An Exploratory Study of Antecedents to Web Shopper Loyalty
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Preliminary results provide general support for commitment as a determinant of loyalty and social involvement magnifying the strength of that relation.Abstract:
Winning customer loyalty is viewed as a priority by many electronic (e) businesses. Grounded in the theory of reasoned action, our proposed model suggests that commitment is a key attitudinal antecedent to Web shopper loyalty. In the model, we introduce trust in the Internet and social involvement in a Web consumption community as moderators of the commitment-loyalty relation. The model was tested using data from a survey of Web users. Preliminary results provide general support for commitment as a determinant of loyalty and social involvement magnifying the strength of that relation. Trust in the Internet did not attenuate the commitment-loyalty relation. We offer implications and directions for future research.read more
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References
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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
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Using multivariate statistics
TL;DR: In this Section: 1. Multivariate Statistics: Why? and 2. A Guide to Statistical Techniques: Using the Book Research Questions and Associated Techniques.
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Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
Journal ArticleDOI
I and i
TL;DR: There is, I think, something ethereal about i —the square root of minus one, which seems an odd beast at that time—an intruder hovering on the edge of reality.
Journal ArticleDOI
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
TL;DR: In this article, the authors address the ability to predict peoples' computer acceptance from a measure of their intentions, and explain their intentions in terms of their attitudes, subjective norms, perceived usefulness, perceived ease of use, and related variables.