Conspicuous Consumption, Relationships and Rivals: Women’S Luxury Products As Signals to Other Women
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Cites background from "Conspicuous Consumption, Relationsh..."
...Goals determine what people give attention to (Plassmann, Ramsøy, and Milosavljevic 2012; Wang and Griskevicius 2014), and thus further research could examine whether goals in a social context are likely to modify the way people attend to emotionally significant marketing stimuli such as luxury and…...
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"Conspicuous Consumption, Relationsh..." refers background in this paper
...The tendency to purchase and exhibit expensive goods is known as conspicuous consumption (Veblen 1899), whereby luxury goods—and luxury brands—are often used to communicate a person’s wealth or level of prestige (Bagwell and Bernheim 1996; Han et al. 2010; Mazzocco et al. 2012; Rucker, Galinsky,…...
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...and Rivals: Women’s Luxury Products as...
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...Electronically published August 29, 2013 teem, express one’s identity, and signal status (e.g., Belk 1985; Han et al. 2010; Richins 1987; Veblen 1899)....
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