Consumer behavior and purchase intention for organic food: A review and research agenda
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3,738 citations
"Consumer behavior and purchase inte..." refers background in this paper
...Although some studies have given less importance to social norms in predicting human behavior (Krebs, 1970; Marini, 1984; Krebs and Miller, 1985), Schwartz (1973, 1977) found that social norms and environmental concerns have developed a feeling of moral obligation and created a positive attitude…...
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3,016 citations
"Consumer behavior and purchase inte..." refers background in this paper
...Similarly, Inglehart and Welzel (2005) found that consumers are primarily concerned about two things: environment and quality of life....
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2,199 citations
"Consumer behavior and purchase inte..." refers background in this paper
...Ansoff (1957) and Danneels (2002) also contend that marketing new products in new markets usually requires special efforts from the retailers....
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2,130 citations
"Consumer behavior and purchase inte..." refers background in this paper
...It is known that environmental concerns and social norms help in shaping and predicting individual behavior (Berkowitz, 1997; Laroche et al., 2001, Paul et al., 2016)....
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2,049 citations