scispace - formally typeset
Search or ask a question
Journal ArticleDOI

Consumer buying behavior and attitude towards pharmaceuticals

02 Nov 2019-International Journal of Research in Pharmaceutical Sciences (International Journal of Research in Pharmaceutical Sciences, Sponsored by JK Welfare & Pharmascope Foundation)-Vol. 10, Iss: 4, pp 3392-3397
TL;DR: In this article, the authors examined consumer behavior and their attitudes towards buying different types of pharmaceuticals (like over-the-counter drugs, herbals, ayurvedic, analgesics etc).
Abstract: Pharmaceutical industry is a fastest growing industry in India. It is valued at above US 40 billion dollars. India exports large amount of drugs to difference parts of the world. Nowadays people are conscious of what they buy. Even if doctors prescribe a medicine, consumers resort to internet to get more information on the medicine before they consume it. Consumers have different perceptions on various kinds of drugs. Understanding the consumer attitude towards drugs will help the marketers to formulate marketing strategies better. The present study examines as to what the consumers look out when they reach to purchase a drug from the pharmacy. This paper scrutinizes and gives insights on consumer behavior and their attitudes towards buying different types of pharmaceuticals (like over-the counter drugs, herbals, ayurvedic, analgesics etc). The paper highlights the importance of factors like price, trust and brand in making importance purchase decisions. Further it was also observed that most of the people prefer buying over-the-counter drugs, which might end up being misused by the consumers. However, it was also found that consumers try to be well-aware of the medicine before buying or consuming it. Along with it, price sensitivity is something which majorly dominates the buying behavior of the consumers.
Citations
More filters
Journal ArticleDOI
TL;DR: In this article, a prospective cross-sectional study using a custom-designed questionnaire was conducted among community adults in Saudi Arabia, age ≥ 18, to evaluate the extent of medicines purchased from the internet, types of products, sources of information, satisfaction, the motivational factors, and estimate consumers' vigilance and tendency to report ADRs if occurred.
Abstract: Objectives Purchasing medicinal products from the internet has become more popular in the last three decades. Understanding consumers’ use and perception of the safety of medicinal products obtained online is essential. Therefore, this study aims to evaluate the extent of medicines purchased from the internet in Saudi Arabia, types of products, sources of information, the satisfaction, the motivational factors, and estimate consumers’ vigilance and tendency to report ADRs if occurred. Design A prospective cross-sectional study using a custom-designed questionnaire was conducted among community adults in Saudi Arabia, age ≥ 18. Setting Evaluation of community subjects' perception towards buying medicinal products was done through the internet in Saudi Arabia from 1st July 2020 until the end of August 2020. Main outcome measure(s) The main outcome of the study was purchasing medicinal products from the internet (Yes, No). Results Overall, 36% of the study participants (n = 643) have ever bought medicinal products from the internet ( Table 2 ). Of those, the most obtained was herbal medicine, supplements, or cosmetics (61.3%). Motivational factors towards purchasing medicinal products from the internet were mostly positive, with the most commonly reported agreed motivational factors were lower cost (55.7%), easy online access (54.1%), a wide variety of products (52.6%), and more privacy (43.6%). Around 60.4% of participants believed that buying medicinal products from the internet can be safe. The most perceived risk was the difficulty of distinguishing between registered online pharmacies and other unlicensed commercial websites, with only 32.7% of the participants distinguishing between registered and unlicensed commercial websites. Conclusions This study sheds light on the consumers’ use and perception of the safety and risks of medicinal products purchased from the internet. The study findings noticeably describe the great need to increase safety awareness about obtaining medicinal products from the internet among the Saudi community.

8 citations

Journal ArticleDOI
TL;DR: In this article, the authors explored the role of perceived disease seriousness in consumers' preference for generic versus branded drugs, by shedding light on new factors impacting consumer purchase behavior for pharmaceutical products.
Abstract: Purpose This study aims at exploring the role of perceived disease seriousness in consumers’ preference for generic versus branded drugs, by shedding light on new factors impacting consumer purchase behaviour for pharmaceutical products. Design/methodology/approach An exploratory study based on a quantitative analysis has been conducted with a sample of 100 participants who have been presented with two different scenarios: one related to more serious disease (as in cardiological disease) and one related to less serious disease (as in the seasonal flu). This paper considered Italy as a research setting where the recent mandatory prescription of the active ingredient by doctors leaves the final purchase decision in consumers’ hands Findings Results show that, although consumers are free to choose whether to buy a branded or a generic prescribed active ingredient, their choice is mainly driven by the role of the brand. Consumers’ intention to buy generic drugs is higher in the case of diseases perceived as less serious, while the intention to buy branded drugs is higher in the case of disease perceived as more serious. Originality/value This study contributes to marketing research and practice by proposing that consumers’ perceived seriousness of their disease should be considered as a further factor in identifying new marketing strategies in those contexts in which the choice between branded or generic drugs is free.
Journal ArticleDOI
TL;DR: This paper is an early effort to investigate patients' attitudes and their effect on their level of satisfaction and switching intention in the pharmaceutical industry (i.e., generic and brand choices), and results show patient satisfaction and switched intentions were positively affected by their attitude.
Abstract: People are now more health-conscious to live safe and hazard-free lives in modern society. If people are affected by any disease, choosing doctor services and medicines involves many complex decisions. Generic drugs seem to be a significant and well-known source of competition for labelled drugs, but they can likewise be a major idea for lowering costs in the pharmaceutical industry. This might result in savings for either the government or the patients. Given this perspective, it is critical to understand a patient's preferences amongst both drug kinds (brand and generics) as well as to discover what are the attitudes of patients on those and whether this impacts the actual behaviour and purchases in future because of their satisfaction levels. In this context, this paper is an early effort to investigate patients' attitudes and their effect on their level of satisfaction and switching intention in the pharmaceutical industry (i.e., generic and brand choices). Responses were collected from 537 patients residing in different cities of Odisha state of India by survey method and analysis. In line with the study's results, patient satisfaction and switching intentions were positively affected by their attitude. In addition to patient pleasure, introducing generic drugs creates competition, which is necessary for originator businesses to innovate. Because of their lower costs and the competition, they foster, generic medications contribute to constructing a more sustainable healthcare system. *(The paper presented at the 7th International Conference on Embracing Change & Transformation Innovation and Creativity 26-28 May 2022)
Journal ArticleDOI
TL;DR: In this paper , the authors investigated the impact of mHealth apps and the consumption pattern in Bangalore in the post-pandemic scenario and found that usage is positively affected by the affordability and privacy of these apps.
Abstract: Medical and health products have become a part of our lives. A health-conscious society is the aftermath of the pandemic. The increasing role of technology has pushed people to online alternatives for medical services, progressing towards digital health. This research thus contributes to the nascent literature on the impact of mHealth apps and the consumption pattern in Bangalore in the post-pandemic scenario. This research investigates from the perspective of usage, privacy, and affordability of the mHealth apps. Results suggest that usage is positively affected by the affordability and privacy of these apps. Firstly, app developers could use the findings for different digital health marketing strategies and implementations for the mHealth app. Secondly, academics can look at other aspects such as the knowledge people possess regarding apps and their proficiency in accepting technology. Finally, the policy discussion makers can work on concerns of affordability and privacy to cater to the more significant population segment.
References
More filters
Journal ArticleDOI
TL;DR: In this article, the authors found that consumers generally have favorable perceptions of prescription drug advertising, but their behavioral intentions are nevertheless influenced by a heightened awareness of specific branded drugs, and that consumer motivation to request branded drugs may be impacted by factors related to the quality of advertisements, trust in their physician, and personal competence.
Abstract: – To determine whether direct‐to‐consumer prescription drug advertising influences consumers' behavioral intentions., – Gathered data from 288 respondents using a pencil and paper mail survey. Respondents were asked about their knowledge and behavior regarding prescription drugs., – Indicated that while consumers generally have favorable perceptions of prescription drug advertising, their behavioral intentions are nevertheless influenced by a heightened awareness of specific branded drugs. Consumers feel empowered by the information provided in direct‐to‐consumer advertising and they are concerned about governmental attempts to regulate prescription drug advertising., – Data was collected from a relatively homogenous sample with respect to ethnicity. Future research efforts could include respondents from diverse ethnic backgrounds and could incorporate questions regarding respondents' actual behaviors with respect to branded prescription drug medications., – Useful information for researchers, public policy makers and prescription drug manufacturers. Results suggest that consumer motivation to request branded drugs may be impacted by factors related to the quality of advertisements, trust in their physician, and personal competence. Consumer interest in advertised drugs may also depend on the strength of the relationship that they have with their physician., – This research fills an identified gap in the literature. While researchers have examined consumers' general perceptions of direct‐to‐consumer prescription drug advertising, little research has been done on the link between consumer perceptions and behavioral intentions.

53 citations


"Consumer buying behavior and attitu..." refers background in this paper

  • ...Medicines have always been a very important part of people’s lives to protect and cure people fromdifferent diseases and injuries (Traulsen and Noerreslet, 2004; Ricks and Mardanov, 2012; Singh and Smith, 2005) ....

    [...]

Journal ArticleDOI
TL;DR: The 7-day prevalence of over-the-counter (OTC) drug use in Germany is high, especially among women, and consumers generally have balanced perceptions regarding OTC drug safety.
Abstract: In Europe, little empirical evidence is available about over-the-counter (OTC) drug consumption and risk perceptions. The objective of this study was to describe consumers’ OTC drug use and perceptions of OTC drug safety in Germany. An online survey based on a quota sample with combined strata for age, gender, and education of 300 adult German participants was conducted in June and July 2013. The survey questionnaire covered the participants’ OTC and prescription drug use, risk perceptions of OTC and prescription drugs, package leaflet reading habits, and OTC drug off-label use. Seven day prevalences of OTC drug use were higher in women (52.0 %) than in men (40.8 %). The risk perception of specific OTC drugs was impacted by the route of administration, the indication, and the drugs’ ingredients. Products for dermal application or plant-based products were considered ‘rather not risky’ by 82.7–96.6 % of the participants, depending on the product. Products for oral use or chemically synthesized substances were considered less safe. While 48.0 % of consumers reported always reading the package leaflet of OTC drugs, 44.5 % reported not reading it if they knew the drug or believed the drug was very safe. People, 60 years and older, reported significantly lower levels of OTC drug off-label use (9.3 %) than younger people (22.0 %). The 7-day prevalence of OTC drug use in Germany is high, especially among women. Consumers generally have balanced perceptions regarding OTC drug safety. Behaviours and knowledge related to OTC drug use should be considered by health care providers and regulators.

44 citations


"Consumer buying behavior and attitu..." refers background in this paper

  • ...(Barrenberg and Garbe, 2015) conducted a study within German population by online survey of 300 people....

    [...]

Journal ArticleDOI
TL;DR: In this paper, the authors examine attitudes about direct-to-consumer advertising (DTCA) of prescription drugs to final users (referred to as consumers in this paper).
Abstract: Purpose – This article seeks to examine attitudes about direct‐to‐consumer advertising (DTCA) of prescription drugs to final users (referred to as consumers in this paper).Design/methodology/approach – A national telephone survey was carried out of 300 consumers that had seen a doctor in the last six months.Findings – Consumer awareness of DTCA continues at a very high level (96 percent) among the adult consumer population. However, the majority of consumers (53 percent) disagreed somewhat or strongly with the statement “I like seeing advertisements directed to consumers for prescription drugs.” The majority of consumers (69 percent) agree strongly or somewhat that DTCA does not provide adequate information on the risks and benefits of advertised products. It appears that the use of DTCA by pharmaceutical companies is not stimulating nearly the information‐gathering response reported in past studies.Research limitations/implications – Small sample size makes this survey exploratory.Practical implications ...

40 citations


"Consumer buying behavior and attitu..." refers background in this paper

  • ...Friedman and Gould (2007) published a paper titled, “Consumer attitudes and behaviors associated with direct-to-consumer prescription drug marketing”....

    [...]

  • ...In the year 2007, a paper titled “The new consumer of medicine-the pharmacy technicians’ perspective” was proposed, in which (Friedman and Gould, 2007), talked about “new consumer” for those customers who are becoming smarted while buying....

    [...]

Journal ArticleDOI
TL;DR: It is concluded that the behaviour of the ‘new consumer’ is indicative of an attempt to minimize risk of drug therapy and is visible in community pharmacies in Copenhagen.
Abstract: Objective: Market research, and more recently health services research, has adopted the concept of the ‘new consumer’ to describe customers/patients who are becoming more demanding. This study aims to determine the relevance of the concept ‘new consumer’ for pharmacy practice, in light of the theory of ‘risk society’. Method: Qualitative in-depth interviews were carried out with seven pharmacy technicians from six different pharmacies in the Copenhagen area, Denmark. They were asked to describe developments, over time, in consumer behaviour. They were asked to focus on three themes: information, the authority of the pharmacy staff, and their predictions of the future pharmacy customer. Results: Young customers, particularly parents of pre-school children, as well as the chronically ill appeared to share the characteristics associated with the ‘new consumer’. They were: information strong (well-informed) and information seeking (inquisitive); asked critical questions; showed a desire to initiate dialogue; sought counselling and in general no longer blindly accepted the authority of the pharmacy staff. Conclusion: According to pharmacy technicians a ‘new consumer’ does exist and is visible in community pharmacies in Copenhagen. Seen in light of the theory of risk society, we further conclude that the behaviour of the ‘new consumer’ is indicative of an attempt to minimize risk of drug therapy.

34 citations


"Consumer buying behavior and attitu..." refers background in this paper

  • ...Medicines have always been a very important part of people’s lives to protect and cure people fromdifferent diseases and injuries (Traulsen and Noerreslet, 2004; Ricks and Mardanov, 2012; Singh and Smith, 2005) ....

    [...]

Journal ArticleDOI
TL;DR: This survey revealed that the general public has a high level of awareness concerning the abuse potential of over-the-counter medicines and health care professionals should seek to understand and respect patients' choices to assure optimal care.
Abstract: Results. The majority of participants (72.5%) visited a community pharmacy at least once per month. Half of the respondents reported taking medications regularly. Forty per cent of those surveyed consult a qualified professional about their decision before buying non-prescription medications. Forty-four per cent of respondents reported asking pharmacists about the effects of non-prescription medications. Conclusion. This survey revealed that the general public has a high level of awareness concerning the abuse potential of over-the-counter medicines. Health care professionals should seek to understand and respect patients’ choices to assure optimal care. Pharmacists could be more proactive in the management of inappropriate over-the-counter drug use.

34 citations


"Consumer buying behavior and attitu..." refers background in this paper

  • ...But these days, use of these medicines has certainly changed intomisuse (Iyer et al., 2017) People tend to buymedicinewithout consulting the doctor, which could leave their bodywith different sideeffects from the pharmaceuticals (Tran et al., 2013; Major and Vincze, 2010; Cudmore et al., 2011)....

    [...]

  • ..., 2017) People tend to buymedicinewithout consulting the doctor, which could leave their bodywith different sideeffects from the pharmaceuticals (Tran et al., 2013; Major and Vincze, 2010; Cudmore et al., 2011)....

    [...]

Trending Questions (3)
What is the widespread problem of consumer when buying medicines in pharmacy?

Consumers face issues like price sensitivity, trust, and brand preferences when buying pharmaceuticals, with a tendency towards over-the-counter drugs and a reliance on online information for decision-making.

What are the primary psychological factors that influence consumers' decision to purchase pharmaceuticals?

Consumers' decision to purchase pharmaceuticals is influenced by factors like price, trust, brand, and the need for information on the medicine before consumption, as highlighted in the study.

What are the key factors that consumers consider when deciding to purchase prescription drugs?

Consumers consider factors like price, trust, and brand when deciding to purchase prescription drugs, as highlighted in the study on consumer buying behavior and attitudes towards pharmaceuticals.