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Journal ArticleDOI

Consumer responses to price discrimination: Discriminating bases, inequality status, and information disclosure timing influences☆

TL;DR: In this article, the authors explored consumers' perceived unfairness, negative emotions, internal reference price, and store choice under five common methods of price discrimination using two experimental studies, and found that discriminating bases not only influence perceived fairness for advantaged consumers, but affect all four responses for disadvantaged consumers.
About: This article is published in Journal of Business Research.The article was published on 2012-01-01. It has received 76 citations till now. The article focuses on the topics: Price discrimination.
Citations
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Journal ArticleDOI
TL;DR: In this paper, the authors present a comprehensive literature review on applications of economic and pricing models for resource management in cloud networking, which can lead to desirable performance in terms of social welfare, fairness, truthfulness, profit, user satisfaction, and resource utilization.
Abstract: This paper presents a comprehensive literature review on applications of economic and pricing models for resource management in cloud networking. To achieve sustainable profit advantage, cost reduction, and flexibility in provisioning of cloud resources, resource management in cloud networking requires adaptive and robust designs to address many issues, e.g., resource allocation, bandwidth reservation, request allocation, and workload allocation. Economic and pricing models have received a lot of attention as they can lead to desirable performance in terms of social welfare, fairness, truthfulness, profit, user satisfaction, and resource utilization. This paper reviews applications of the economic and pricing models to develop adaptive algorithms and protocols for resource management in cloud networking. Besides, we survey a variety of incentive mechanisms using the pricing strategies in sharing resources in edge computing. In addition, we consider using pricing models in cloud-based software defined wireless networking. Finally, we highlight important challenges, open issues and future research directions of applying economic and pricing models to cloud networking.

151 citations

Posted Content
TL;DR: This paper presents a comprehensive literature review on applications of economic and pricing models for resource management in cloud networking, and surveys a variety of incentive mechanisms using the pricing strategies in sharing resources in edge computing.
Abstract: This paper presents a comprehensive literature review on applications of economic and pricing models for resource management in cloud networking. To achieve sustainable profit advantage, cost reduction, and flexibility in provisioning of cloud resources, resource management in cloud networking requires adaptive and robust designs to address many issues, e.g., resource allocation, bandwidth reservation, request allocation, and workload allocation. Economic and pricing models have received a lot of attention as they can lead to desirable performance in terms of social welfare, fairness, truthfulness, profit, user satisfaction, and resource utilization. This paper reviews applications of the economic and pricing models to develop adaptive algorithms and protocols for resource management in cloud networking. Besides, we survey a variety of incentive mechanisms using the pricing strategies in sharing resources in edge computing. In addition, we consider using pricing models in cloud-based Software Defined Wireless Networking (cloud-based SDWN). Finally, we highlight important challenges, open issues and future research directions of applying economic and pricing models to cloud networking

127 citations


Cites background from "Consumer responses to price discrim..."

  • ...Thus, the term “posted-price discrimination” sometimes appears in [114]....

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Journal ArticleDOI
TL;DR: The authors showed that brand anthropomorphization increases the perceived unfairness of price increases and the perceived fairness of price decreases, and that consumers' focus on the self versus others also depends on relationship goals.
Abstract: This research shows that brand anthropomorphization increases the perceived unfairness of price increases and the perceived fairness of price decreases. First, analyzing a household panel data set, the authors demonstrate the real-world consequences of brand humanization on consumers' price sensitivity. Second, building on the theoretical premise that fairness judgments depend on consumer focus on the self versus others, they find that brand humanization enhances perceived unfairness of price increases for agency-oriented consumers, who tend to maximize their own self-interests. However, for communion-oriented consumers, who generally consider the needs of others, brand humanization increases perceived fairness of both price increases and decreases. Furthermore, because consumers' focus on the self versus others also depends on relationship goals, the nature of consumer–brand relationships interacts with agency–communion orientation to influence the effect of brand humanization on perceived price fairness...

89 citations


Cites background from "Consumer responses to price discrim..."

  • ...…responses to price discrimination are theoretically based in social comparison research and generally demonstrate that paying a higher price than another customer triggers perceptions of inequality and, as a result, greater price unfairness evaluations (Haws and Bearden 2006; Wu et al. 2012)....

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Journal ArticleDOI
TL;DR: In this paper, the authors explored the consumers' perceptions of fairness as an outcome of a retailer's marketing tactics and found a crucial link between increased honesty, ethical, and moral behavior and the understanding of retail fairness.

73 citations


Cites background from "Consumer responses to price discrim..."

  • ...These constructs are essential as they echo into customer engagement literatures, social marketing practices, and the management of corporate social responsibility (Dr eze and Nunes, 2009; Wu et al., 2012)....

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Journal ArticleDOI
TL;DR: In this article, the authors present, describe and classify the principal pricing and revenue management techniques in hotel sector literature, as well as the main contributions of the article are the presentation, description and classification of the principal RM and PO techniques.
Abstract: Pricing and revenue management (RM) techniques have become a popular field of research in hotel management literature. The sector’s background framework and evolution and the widespread use of new technologies have allowed a customer-oriented approach to be taken to pricing and the development of RM tools, while also contributing to better processes in hotel management performance at individual hotel level. Thus, price optimization (PO) methods that seek to maximize hotel revenue are based on inventory scarcity, customer segmentation and pricing. In the hotel sector, as in the airline industry, different pricing policies have a greater impact than competition measurement effects. This is mainly as differentiation strategies and specific policies at hotels can reduce the pressure of a competitive environment. The main contributions of the article are the presentation, description and classification of the principal RM and PO techniques in hotel sector literature.

60 citations

References
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Book
01 Jan 1957
TL;DR: Cognitive dissonance theory links actions and attitudes as discussed by the authors, which holds that dissonance is experienced whenever one cognition that a person holds follows from the opposite of at least one other cognition that the person holds.
Abstract: Cognitive dissonance theory links actions and attitudes It holds that dissonance is experienced whenever one cognition that a person holds follows from the opposite of at least one other cognition that the person holds The magnitude of dissonance is directly proportional to the number of discrepant cognitions and inversely proportional to the number of consonant cognitions that a person has The relative weight of any discrepant or consonant element is a function of its Importance

22,553 citations

Book ChapterDOI
J. Stacy Adams1
TL;DR: The concept of relative deprivation and relative gratification as discussed by the authors are two major concepts relating to the perception of justice and injustice in social exchanges, and both of them can be used to describe the conditions that lead men to feel that their relations with others are just.
Abstract: Publisher Summary The process of exchange is almost continual in human interactions, and appears to have characteristics peculiar to itself, and to generate affect, motivation, and behavior that cannot be predicted unless exchange processes are understood. This chapter describes two major concepts relating to the perception of justice and injustice; the concept of relative deprivation and the complementary concept of relative gratification. All dissatisfaction and low morale are related to a person's suffering injustice in social exchanges. However, a significant portion of cases can be usefully explained by invoking injustice as an explanatory concept. In the theory of inequity, both the antecedents and consequences of perceived injustice have been stated in terms that permit quite specific predictions to be made about the behavior of persons entering social exchanges. Relative deprivation and distributive justice, as theoretical concepts, specify some of the conditions that arouse perceptions of injustice and complementarily, the conditions that lead men to feel that their relations with others are just. The need for much additional research notwithstanding, the theoretical analyses that have been made of injustice in social exchanges should result not only in a better general understanding of the phenomenon, but should lead to a degree of social control not previously possible. The experience of injustice need not be an accepted fact of life.

9,692 citations


"Consumer responses to price discrim..." refers background in this paper

  • ...The equity rule states that people judge an outcome of themselves as fair if the ratios of their own output/input equal that of others (Adams, 1965), while the need principle asserts that outcomes should be distributed among parties according to their needs....

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Journal ArticleDOI
TL;DR: It’s time to get used to the idea that there is no such thing as a “right answer” to everything.
Abstract: A new model of consumer behavior is developed using a hybrid of cognitive psychology and microeconomics. The development of the model starts with the mental coding of combinations of gains and losses using the prospect theory value function. Then the evaluation of purchases is modeled using the new concept of “transaction utility.” The household budgeting process is also incorporated to complete the characterization of mental accounting. Several implications to marketing, particularly in the area of pricing, are developed. This article was originally published in Marketing Science, Volume 4, Issue 3, pages 199--214, in 1985.

4,847 citations

Journal ArticleDOI
TL;DR: In this article, a new model of consumer behavior using a hybrid of cognitive psychology and microeconomics was developed using a mental coding of combinations of gains and losses of a consumer.
Abstract: A new model of consumer behavior is developed using a hybrid of cognitive psychology and microeconomics. The development of the model starts with the mental coding of combinations of gains and loss...

2,622 citations