Consumer responses to price discrimination: Discriminating bases, inequality status, and information disclosure timing influences☆
Citations
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Cites background from "Consumer responses to price discrim..."
...Thus, the term “posted-price discrimination” sometimes appears in [114]....
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89 citations
Cites background from "Consumer responses to price discrim..."
...…responses to price discrimination are theoretically based in social comparison research and generally demonstrate that paying a higher price than another customer triggers perceptions of inequality and, as a result, greater price unfairness evaluations (Haws and Bearden 2006; Wu et al. 2012)....
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73 citations
Cites background from "Consumer responses to price discrim..."
...These constructs are essential as they echo into customer engagement literatures, social marketing practices, and the management of corporate social responsibility (Dr eze and Nunes, 2009; Wu et al., 2012)....
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60 citations
References
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"Consumer responses to price discrim..." refers background in this paper
...The equity rule states that people judge an outcome of themselves as fair if the ratios of their own output/input equal that of others (Adams, 1965), while the need principle asserts that outcomes should be distributed among parties according to their needs....
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