Consumer's Attitude towards Organic Food Products buying Decision in Vellore City: Structural Equation Modeling-Using Partial Least Square (SEM-PLS) approach

A Study of the Application of Technology Acceptance Model (TAM) to E learning among undergraduate students in India- A Structural Equation Modelling Approach

Abstract: Technological developments in the field of education have paved the way for e-learning. Massive Open Online Courses (MOOC) and online certification courses have become widely popular among students especially those in higher education. Today, E-learning platforms have provided the end users the opportunity to pursue online certifications, gain knowledge and skills, and learn from experts in different fields from the comfort of their homes. Students are an important stakeholder in this knowledge transfer process. Therefore, it is important to understand their attitude towards e learning and their expectation from such platforms. This paper attempts to study the concept of Technology Acceptance Model (TAM) in e-learning among undergraduate students in India to understand their perception and behaviour towards e-learning. The main research methods used were: the questionnaire for primary data collection, journals and research articles for secondary data collection. Excel and Statistical Product and Service Solutions (SPSS) were used to process the collected data, test the hypotheses, statistical analysis, analyse the results and achieve research objectives. Microsoft Word was used for textual representation of final results and interpretations. Hypothetical model based on TAM was framed and six research variables were identified for the study: Perceived Usefulness, Capability, Perceived ease-of-use, Intention to Use, Trustworthiness, Actual Use. The research helped to understand the components of TAM, analyse and identify the relation between TAM and E learning, and revealed that undergraduate students in India have positive perception of E-learning.