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Journal ArticleDOI

Content Acceptance Model and New Media Technologies

01 Mar 2013-Journal of Computer Information Systems (Taylor & Francis)-Vol. 53, Iss: 3, pp 56-64
TL;DR: A qualitative analysis of data gathered via in-depth semi-structured interviews with 80 individuals leads to the Content Acceptance Model (CAM) for understanding trial, adoption, and use in the context of New Media technologies.
Abstract: New Media technologies such as social networking and video sharing used today are aimed at individuals and seem to offer utilitarian and hedonic value to users. Unlike classical information technologies, New Media technologies rely on user-generated content and generally take users through the stages of trial, adoption, and use. Prior literature on technology acceptance provides an understanding of how users engage with information systems and the individual, technology, and environmental factors that influence adoption and use. However, little is known about the combination of trial, adoption, and use stages and how the content of information technologies impact behavior. A qualitative analysis of data gathered via in-depth semi-structured interviews with 80 individuals leads us to the Content Acceptance Model (CAM) for understanding trial, adoption, and use in the context of New Media technologies.
Citations
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Journal Article
TL;DR: A recent meta-study as mentioned in this paper identifies existing studies that observe what exactly leads to user acceptance of the technology underlying social media, which is one of the most prominent models in information technology acceptance research.
Abstract: 1. IntroductionIn light of social media's significance for individuals and society, in recent years there has been increasingly widespread discussion of the topic in academia [Khang et al. 2012]. Numerous social media-related research interests exist in various scientific disciplines. These range from politics (e.g., [Park 2013]) to public administration (e.g., [Lampe et al. 2011]), communication sciences and journalism (e.g., [McCauliff 2011]), psychology (e.g., [Leung 2013]), law (e.g., [Sanchez Abril et al. 2012]), education (e.g., [Pritchett et al. 2013]), cultural studies (e.g., [Lim & Palacios-Marques 2011]) and not least economics, business administration (cf., [Khang et al. 2012]) and electronic commerce (e.g., [Wirtz et al. 2013]).In particular, the latter three are not surprising since social media heavily influence both the broader economy and the increasingly digitalized business world. The actors involved, in turn, can use social media for their own purposes, thus implying the practical relevance for all sorts of organizations and companies [Kaplan & Haenlein 2010]. Given this situation, it is not only important for social media providers to know what exactly drives user acceptance of the technology underlying social media, why specific platforms like Facebook, Twitter or YouTube are so successful [Papagiannidis & Bourlakis 2013] but also to know what might determine user acceptance of future social media applications.In this connection, researchers have earlier made well-grounded scientific statements about the increasing diversity, the accordingly growing research potential and a particularly important interest in exploring user acceptance or adoption of social media (e.g., [Shin & Kim 2008; Sledgianowski & Kulviwat 2009]). The importance of this research interest must be emphasized in view of the vast development in the field, with new platforms constantly emerging, e.g. Flickr in 2004, Tumblr in 2007, 9GAG in 2008, Instagram and Pinterest in 2010, Google+ in 2011, Pheed in 2012 and Ello in 2014. Since at times also quite vague business models accompany the latter applications, further questions about the related user acceptance are likely to arise in the future.Therefore, this meta-study seeks to identify existing studies that observe what exactly leads to user acceptance of the technology underlying social media. Since the TAM [Davis 1986] is one of the most prominent models in information technology acceptance research [Venkatesh et al. 2003] and, according to our inquiries, so far also the prevailing theoretical approach regarding users' adoption of social media, this review focuses on studies that are based on the TAM. While especially in the realm of information systems and technology, the body of literature related to social media continues to grow (e.g., [Barelka et al. 2013; El-Haddadeh et al. 2012; Lane & Coleman 2012; Shin 2013]), surprisingly there is a lack of comprehensive literature reviews.In the field of business administration, Khang et al. [2012], for instance, review "... social media research in advertising, communication, marketing and public relations" [p. 279] according to the respective publications' topic, theory and method as well as their "frequency, proportion, and occurrence patterns" [p. 282] in different journals. While this categorization approach is sufficient to gain a more general overview of social media business research, extensive literature reviews of empirical, multivariate studies would be desirable, which present hitherto existing and contradictory research about specific subject areas in social media in a cohesive manner.In this regard, there are indeed several meta-studies about the TAM from more general viewpoints (e.g., [Chuttur 2009; King & He 2006; Legris & Ingham 2003; Schepers and Wetzels 2007; Turner et al. 2010; Venkatesh et al. 2003; Wu & Lederer 2009]). Yet we find hardly any reviews particularly focusing on the TAM and social media. …

64 citations

Journal ArticleDOI
TL;DR: In this paper, a typology for use as an analytical framework covering technological innovations and variations in market demand is presented. But the typology is not applied to the photographic industry, specifically the development of digital imaging technologies which disrupted existing film material and chemistry technologies in a paradigm shift from analog film to digital cameras.

33 citations

Journal ArticleDOI
TL;DR: Results show that age influences optimism, innovativeness, and perceived usefulness of adoption of social media, by investigating the digital gap that could exist between generations.
Abstract: 1.4 billion Euros. This is the amount spent on social media marketing in Europe. This figure is expected to reach 3.2 billion in 2017 (Forrester, 2013), an increase of nearly 150%. However, from the point of view of literature, the concept of social media is still new even though the importance of technology in communication has been studied before. This research focuses on adoption of social media by investigating the digital gap that could exist between generations. Based on a quantitative survey (414 answers), CFA and SEM analyses were used to highlight the main influencers of adoption of social media per generation. Results show that age influences optimism, innovativeness, and perceived usefulness of adoption of social media.

26 citations

Journal ArticleDOI
TL;DR: In this paper, the authors examine factors that affect the willingness to donate goods and services on social media, including self-esteem, social interaction, social importance, exposure to and subjective value of contributions.
Abstract: The study focusses on online community (henceforth OC), a dominant factor in the social media domain. OCs are growing in popularity and offer an accessible outlet for individuals who genuinely wish to contribute for the good of society by identifying motivations for contributing goods and services to OCs. Examples range from Couchsurfing, a global online exchange community for coordinating free travel accommodations, to Freecycle, on which members offer a variety of items for free. Drawing on the Uses and Gratifications, Social Identity and Self-Categorisation theories and on data gleaned from 1,229 respondents, we validate and examine factors that affect willingness to contribute goods and services on social media. We construct and validate a Willingness to Contribute on Social Media (WCSM) Scale, employing SEM to analyse the data. Findings corroborate positive effects of self-esteem, social interaction, social importance, exposure to and subjective value of contributions on the willingness to donate. Self-esteem and interactions mediate the relationship between status-seeking and the willingness to donate.

24 citations

Journal ArticleDOI
TL;DR: An online Moodle Workshop was evaluated for peer assessment effectiveness and a quasiexperiment was designed using a Seminar in Professionalism course taught in face-to-face mode to undergraduate students across two campuses to determine if Moodle workshop awarded a fair peer grader grade.
Abstract: An online Moodle Workshop was evaluated for peer assessment effectiveness. A quasiexperiment was designed using a Seminar in Professionalism course taught in face-to-face mode to undergraduate students across two campuses. The first goal was to determine if Moodle Workshop awarded a fair peer grader grade. The second objective was to estimate if students were consistent and reliable in performing their peer assessments. Statistical techniques were used to answer the research hypotheses. Although Workshop Moodle did not have a built-in measure for peer assessment validity, t-tests and reliability estimates were calculated to demonstrate that the grades were consistent with what faculty expected. Implications were asserted to improve teaching and recommendations were provided to enhance Moodle.

19 citations

References
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Journal ArticleDOI
TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.

65,095 citations


"Content Acceptance Model and New Me..." refers background or methods in this paper

  • ...These models include Theory of Reasoned Action (Fishbein and Ajzen, 1975), Technology Acceptance Model (TAM) (Davis, 1989), Motivational Model (Davis, Bagozzi and Warshaw, 1992), Theory of Planned Behavior (TPB) (Ajzen, 1991), Social Cognitive Theory (Compeau and Higgins, 1995), Model of PC Utilization (Thompson, Higgins and Howell, 1991), Combined TAM and TPB (Taylor and Todd, 1995), Innovation Diffusion Theory (Rogers, 1995), Personal Innovativeness of IT model (Agarwal and Prasad, 1998), TAM2 (Venkatesh and Davis, 2000), Unified Theory of Acceptance and Use of Technology (Venkatesh et al....

    [...]

  • ...These models include Theory of Reasoned Action (Fishbein and Ajzen, 1975), Technology Acceptance Model (TAM) (Davis, 1989), Motivational Model (Davis, Bagozzi and Warshaw, 1992), Theory of Planned Behavior (TPB) (Ajzen, 1991), Social Cognitive Theory (Compeau and Higgins, 1995), Model of PC Utilization (Thompson, Higgins and Howell, 1991), Combined TAM and TPB (Taylor and Todd, 1995), Innovation Diffusion Theory (Rogers, 1995), Personal Innovativeness of IT model (Agarwal and Prasad, 1998), TAM2 (Venkatesh and Davis, 2000), Unified Theory of Acceptance and Use of Technology (Venkatesh et al. 2003), TwoStage Theoretical Model of Cognition Change (Bhattacherjee and Premkumar, 2004), User acceptance of Multimedia Messaging Service (Lee, Cheung and Chen, 2007), TAM3 (Venkatesh and Bala, 2008), and Model of Acceptance with Peer Support (Sykes et al., 2009)....

    [...]

  • ...…1975), Technology Acceptance Model (TAM) (Davis, 1989), Motivational Model (Davis, Bagozzi and Warshaw, 1992), Theory of Planned Behavior (TPB) (Ajzen, 1991), Social Cognitive Theory (Compeau and Higgins, 1995), Model of PC Utilization (Thompson, Higgins and Howell, 1991), Combined TAM and TPB…...

    [...]

Book
12 Oct 2017
TL;DR: The Discovery of Grounded Theory as mentioned in this paper is a book about the discovery of grounded theories from data, both substantive and formal, which is a major task confronting sociologists and is understandable to both experts and laymen.
Abstract: Most writing on sociological method has been concerned with how accurate facts can be obtained and how theory can thereby be more rigorously tested. In The Discovery of Grounded Theory, Barney Glaser and Anselm Strauss address the equally Important enterprise of how the discovery of theory from data--systematically obtained and analyzed in social research--can be furthered. The discovery of theory from data--grounded theory--is a major task confronting sociology, for such a theory fits empirical situations, and is understandable to sociologists and laymen alike. Most important, it provides relevant predictions, explanations, interpretations, and applications. In Part I of the book, "Generation Theory by Comparative Analysis," the authors present a strategy whereby sociologists can facilitate the discovery of grounded theory, both substantive and formal. This strategy involves the systematic choice and study of several comparison groups. In Part II, The Flexible Use of Data," the generation of theory from qualitative, especially documentary, and quantitative data Is considered. In Part III, "Implications of Grounded Theory," Glaser and Strauss examine the credibility of grounded theory. The Discovery of Grounded Theory is directed toward improving social scientists' capacity for generating theory that will be relevant to their research. While aimed primarily at sociologists, it will be useful to anyone Interested In studying social phenomena--political, educational, economic, industrial-- especially If their studies are based on qualitative data.

53,267 citations


"Content Acceptance Model and New Me..." refers background or methods in this paper

  • ...Grounded theory does not, however, preclude the use of quantitative data, such as survey data, that can be used at the later stages of a project to support or further explore the initial analysis (Glaser and Strauss, 1967)....

    [...]

  • ...An advantage of this technique is that it employs constant comparison (Glaser and Strauss, 1967) which involves the cyclical process of thinking about the research, retrieving and looking at the data, followed by analyzing the data, and then thinking about the results of the analysis, and…...

    [...]

  • ...An advantage of this technique is that it employs constant comparison (Glaser and Strauss, 1967) which involves the cyclical process of thinking about the research, retrieving and looking at the data, followed by analyzing the data, and then thinking about the results of the analysis, and continuing the cyclical process until the theory evolves....

    [...]

01 Jan 1989
TL;DR: Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage.

40,975 citations


"Content Acceptance Model and New Me..." refers background or methods in this paper

  • ...These models include Theory of Reasoned Action (Fishbein and Ajzen, 1975), Technology Acceptance Model (TAM) (Davis, 1989), Motivational Model (Davis, Bagozzi and Warshaw, 1992), Theory of Planned Behavior (TPB) (Ajzen, 1991), Social Cognitive Theory (Compeau and Higgins, 1995), Model of PC…...

    [...]

  • ...” These two themes seem consistent with the prior literature on technology adoption which has demonstrated the positive effect of ease of use (and negative effect of complexity) as well as the negative effect of cost on individual behaviors relating to adoption and usage of information systems (Davis 1989; Rogers 1995)....

    [...]

  • ...…consistent with the prior literature on technology adoption which has demonstrated the positive effect of ease of use (and negative effect of complexity) as well as the negative effect of cost on individual behaviors relating to adoption and usage of information systems (Davis 1989; Rogers 1995)....

    [...]

  • ...These models include Theory of Reasoned Action (Fishbein and Ajzen, 1975), Technology Acceptance Model (TAM) (Davis, 1989), Motivational Model (Davis, Bagozzi and Warshaw, 1992), Theory of Planned Behavior (TPB) (Ajzen, 1991), Social Cognitive Theory (Compeau and Higgins, 1995), Model of PC Utilization (Thompson, Higgins and Howell, 1991), Combined TAM and TPB (Taylor and Todd, 1995), Innovation Diffusion Theory (Rogers, 1995), Personal Innovativeness of IT model (Agarwal and Prasad, 1998), TAM2 (Venkatesh and Davis, 2000), Unified Theory of Acceptance and Use of Technology (Venkatesh et al....

    [...]

  • ...In contrast to prior models of technology adoption that generally explain behavior at one stage (e.g., the TAM proposes perceived usefulness and perceived ease of use of the system as antecedents of system use), the CAM explains behaviors over multiple stages including trial, adoption, and usage consistent with models that deal with adoption stages (e.g., the IDT proposes multiple stages of adoption such as awareness, experimentation, and implementation)....

    [...]

Journal ArticleDOI
TL;DR: In this article, the authors developed and validated new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance.
Abstract: Valid measurement scales for predicting user acceptance of computers are in short supply. Most subjective measures used in practice are unvalidated, and their relationship to system usage is unknown. The present research develops and validates new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance. Definitions of these two variables were used to develop scale items that were pretested for content validity and then tested for reliability and construct validity in two studies involving a total of 152 users and four application programs. The measures were refined and streamlined, resulting in two six-item scales with reliabilities of .98 for usefulness and .94 for ease of use. The scales exhibited hgih convergent, discriminant, and factorial validity. Perceived usefulness was significnatly correlated with both self-reported current usage r = .63, Study 1) and self-predicted future usage r = .85, Study 2). Perceived ease of use was also significantly correlated with current usage r = .45, Study 1) and future usage r = .59, Study 2). In both studies, usefulness had a signficnatly greater correaltion with usage behavior than did ease of use. Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage. Implications are drawn for future research on user acceptance.

40,720 citations