Content Acceptance Model and New Media Technologies
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References
65,095 citations
"Content Acceptance Model and New Me..." refers background or methods in this paper
...These models include Theory of Reasoned Action (Fishbein and Ajzen, 1975), Technology Acceptance Model (TAM) (Davis, 1989), Motivational Model (Davis, Bagozzi and Warshaw, 1992), Theory of Planned Behavior (TPB) (Ajzen, 1991), Social Cognitive Theory (Compeau and Higgins, 1995), Model of PC Utilization (Thompson, Higgins and Howell, 1991), Combined TAM and TPB (Taylor and Todd, 1995), Innovation Diffusion Theory (Rogers, 1995), Personal Innovativeness of IT model (Agarwal and Prasad, 1998), TAM2 (Venkatesh and Davis, 2000), Unified Theory of Acceptance and Use of Technology (Venkatesh et al....
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...These models include Theory of Reasoned Action (Fishbein and Ajzen, 1975), Technology Acceptance Model (TAM) (Davis, 1989), Motivational Model (Davis, Bagozzi and Warshaw, 1992), Theory of Planned Behavior (TPB) (Ajzen, 1991), Social Cognitive Theory (Compeau and Higgins, 1995), Model of PC Utilization (Thompson, Higgins and Howell, 1991), Combined TAM and TPB (Taylor and Todd, 1995), Innovation Diffusion Theory (Rogers, 1995), Personal Innovativeness of IT model (Agarwal and Prasad, 1998), TAM2 (Venkatesh and Davis, 2000), Unified Theory of Acceptance and Use of Technology (Venkatesh et al. 2003), TwoStage Theoretical Model of Cognition Change (Bhattacherjee and Premkumar, 2004), User acceptance of Multimedia Messaging Service (Lee, Cheung and Chen, 2007), TAM3 (Venkatesh and Bala, 2008), and Model of Acceptance with Peer Support (Sykes et al., 2009)....
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...…1975), Technology Acceptance Model (TAM) (Davis, 1989), Motivational Model (Davis, Bagozzi and Warshaw, 1992), Theory of Planned Behavior (TPB) (Ajzen, 1991), Social Cognitive Theory (Compeau and Higgins, 1995), Model of PC Utilization (Thompson, Higgins and Howell, 1991), Combined TAM and TPB…...
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53,267 citations
"Content Acceptance Model and New Me..." refers background or methods in this paper
...Grounded theory does not, however, preclude the use of quantitative data, such as survey data, that can be used at the later stages of a project to support or further explore the initial analysis (Glaser and Strauss, 1967)....
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...An advantage of this technique is that it employs constant comparison (Glaser and Strauss, 1967) which involves the cyclical process of thinking about the research, retrieving and looking at the data, followed by analyzing the data, and then thinking about the results of the analysis, and…...
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...An advantage of this technique is that it employs constant comparison (Glaser and Strauss, 1967) which involves the cyclical process of thinking about the research, retrieving and looking at the data, followed by analyzing the data, and then thinking about the results of the analysis, and continuing the cyclical process until the theory evolves....
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40,975 citations
"Content Acceptance Model and New Me..." refers background or methods in this paper
...These models include Theory of Reasoned Action (Fishbein and Ajzen, 1975), Technology Acceptance Model (TAM) (Davis, 1989), Motivational Model (Davis, Bagozzi and Warshaw, 1992), Theory of Planned Behavior (TPB) (Ajzen, 1991), Social Cognitive Theory (Compeau and Higgins, 1995), Model of PC…...
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...” These two themes seem consistent with the prior literature on technology adoption which has demonstrated the positive effect of ease of use (and negative effect of complexity) as well as the negative effect of cost on individual behaviors relating to adoption and usage of information systems (Davis 1989; Rogers 1995)....
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...…consistent with the prior literature on technology adoption which has demonstrated the positive effect of ease of use (and negative effect of complexity) as well as the negative effect of cost on individual behaviors relating to adoption and usage of information systems (Davis 1989; Rogers 1995)....
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...These models include Theory of Reasoned Action (Fishbein and Ajzen, 1975), Technology Acceptance Model (TAM) (Davis, 1989), Motivational Model (Davis, Bagozzi and Warshaw, 1992), Theory of Planned Behavior (TPB) (Ajzen, 1991), Social Cognitive Theory (Compeau and Higgins, 1995), Model of PC Utilization (Thompson, Higgins and Howell, 1991), Combined TAM and TPB (Taylor and Todd, 1995), Innovation Diffusion Theory (Rogers, 1995), Personal Innovativeness of IT model (Agarwal and Prasad, 1998), TAM2 (Venkatesh and Davis, 2000), Unified Theory of Acceptance and Use of Technology (Venkatesh et al....
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...In contrast to prior models of technology adoption that generally explain behavior at one stage (e.g., the TAM proposes perceived usefulness and perceived ease of use of the system as antecedents of system use), the CAM explains behaviors over multiple stages including trial, adoption, and usage consistent with models that deal with adoption stages (e.g., the IDT proposes multiple stages of adoption such as awareness, experimentation, and implementation)....
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40,720 citations
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