Content Analysis in Consumer Research
TL;DR: The use of documentary evidence such as historical records, novels, existing advertisements, and photographs has been little used in consumer research as mentioned in this paper, which has been shown to be useful in consumer behavior analysis.
Abstract: The use of documentary evidence such as historical records, novels, existing advertisements, and photographs has been little used in consumer research. This paper presents an exposition of content analysis methodology and, tangentially, reviews the existing studies in consumer behavior using this rich approach.
Citations
More filters
TL;DR: In this paper, the authors argue for the recognition of important experiential aspects of consumption, such as the symbolic, hedonic, and esthetic nature of the experience of consumption.
Abstract: This paper argues for the recognition of important experiential aspects of consumption. Specifically, a general framework is constructed to represent typical consumer behavior variables. Based on this paradigm, the prevailing information processing model is contrasted with an experiential view that focuses on the symbolic, hedonic, and esthetic nature of consumption. This view regards the consumption experience as a phenomenon directed toward the pursuit of fantasies, feelings, and fun.
7,029 citations
TL;DR: In this paper, the authors present a literature review on sustainable supply chain management taking 191 papers published from 1994 to 2007 into account, and a conceptual framework to summarize the research in this field comprising three parts.
4,760 citations
TL;DR: In this article, the authors collected 700 incidents from customers of airlines, hotels, and restaurants and used the critical incident method to identify the most frequent service encounter from the customer's point of view.
Abstract: The service encounter frequently is the service from the customer's point of view. Using the critical incident method, the authors collected 700 incidents from customers of airlines, hotels, and re...
4,629 citations
TL;DR: In this article, the authors find that the service quality construct conforms to the structure of a third-order factor model that ties service quality perceptions to distinct and actionable dimensions: outcome, interaction, and environmental quality.
Abstract: Through qualitative and empirical research, the authors find that the service quality construct conforms to the structure of a third-order factor model that ties service quality perceptions to distinct and actionable dimensions: outcome, interaction, and environmental quality. In turn, each has three subdimensions that define the basis of service quality perceptions. The authors further suggest that for each of these subdimensions to contribute to improved service quality perceptions, the quality received by consumers must be perceived to be reliable, responsive, and empathetic. The authors test and support this conceptualization across four service industries. They consider the research and managerial implications of the study and its limitations.
3,309 citations
Cites background from "Content Analysis in Consumer Resear..."
...Coders discussed disagreements; if a resolution could not be reached, the incident counted against the reliability assessment (Kassarjian 1977)....
[...]
TL;DR: In this paper, customer switching behavior damages market share and profitability of service firms yet has remained virtually unexplored in the marketing literature, and the author reports results of a critical incid...
Abstract: Customer switching behavior damages market share and profitability of service firms yet has remained virtually unexplored in the marketing literature. The author reports results of a critical incid...
2,756 citations
References
More filters
Book•
01 Jan 1935
TL;DR: In this paper, Neuberg and Heine discuss the notion of belonging, acceptance, belonging, and belonging in the social world, and discuss the relationship between friendship, membership, status, power, and subordination.
Abstract: VOLUME 2. Part III: The Social World. 21. EVOLUTIONARY SOCIAL PSYCHOLOGY (Steven L. Neuberg, Douglas T. Kenrick, and Mark Schaller). 22. MORALITY (Jonathan Haidt and Selin Kesebir). 23. AGGRESSION (Brad J. Bushman and L. Rowell Huesmann). 24. AFFILIATION, ACCEPTANCE, AND BELONGING: THE PURSUIT OF INTERPERSONAL CONNECTION (Mark R. Leary). 25. CLOSE RELATIONSHIPS (Margaret S. Clark and Edward P. Lemay, Jr.). 26. INTERPERSONAL STRATIFICATION: STATUS, POWER, AND SUBORDINATION (Susan T. Fiske). 27. SOCIAL CONFLICT: THE EMERGENCE AND CONSEQUENCES OF STRUGGLE AND NEGOTIATION (Carsten K. W. De Dreu). 28. INTERGROUP RELATIONS 1(Vincent Yzerbyt and Stephanie Demoulin). 29. INTERGROUP BIAS (John F. Dovidio and Samuel L. Gaertner). 30. SOCIAL JUSTICE: HISTORY, THEORY, AND RESEARCH (John T. Jost and Aaron C. Kay). 31. INFLUENCE AND LEADERSHIP (Michael A. Hogg). 32. GROUP BEHAVIOR AND PERFORMANCE (J. Richard Hackman and Nancy Katz). 33. ORGANIZATIONAL PREFERENCES AND THEIR CONSEQUENCES (Deborah H. Gruenfeld and Larissa Z. Tiedens). 34. THE PSYCHOLOGICAL UNDERPINNINGS OF POLITICAL BEHAVIOR (Jon A. Krosnick, Penny S. Visser, and Joshua Harder). 35. SOCIAL PSYCHOLOGY AND LAW (Margaret Bull Kovera and Eugene Borgida). 36. SOCIAL PSYCHOLOGY AND LANGUAGE: WORDS, UTTERANCES, AND CONVERSATIONS (Thomas Holtgraves). 37. CULTURAL PSYCHOLOGY (Steven J. Heine). AUTHOR INDEX. SUBJECT INDEX.
13,453 citations
Book•
01 Jan 1969
TL;DR: In this article, the authors focus on the relationship between the research problems and the design of the research, and emphasize the fundamentals of understanding how to solve a scientific research problem, focusing upon the relationships between the problems and their solutions.
Abstract: First published in 1964, this text has set the standard for other texts in the field of behavioral research methodology. It emphasises the fundamentals of understanding how to solve a scientific research problem, focusing upon the relationship between the research problems and the design of the research. This edition has more examples from psychology, sociology, and education than the previous edition and places a greater emphasis on multivariate approaches and methods.
8,931 citations
Book•
01 Jan 19661,897 citations