Journal ArticleDOI
Context-dependent preferences
Amos Tversky,Itamar Simonson +1 more
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TLDR
The authors present a context-dependent model that expresses the value of each option as an additive combination of two components: a contingent weighting process that captures the effect of the background context, and a binary comparison process that describes the local context.Abstract:
The standard theory of choice—based on value maximization—associates with each option a real value such that, given an offered set, the decision maker chooses the option with the highest value. Despite its simplicity and intuitive appeal, there is a growing body of data that is inconsistent with this theory. In particular, the relative attractiveness of x compared to y often depends on the presence or absence of a third option z, and the “market share” of an option can actually be increased by enlarging the offered set. We review recent empirical findings that are inconsistent with value maximization, and present a context-dependent model that expresses the value of each option as an additive combination of two components: a contingent weighting process that captures the effect of the background context, and a binary comparison process that describes the effect of the local context. The model accounts for observed violations of the standard theory and provides a framework for analyzing context-dependent p...read more
Citations
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How to Make a Decision: The Analytic Hierarchy Process
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Psychology and Economics
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Reason-based choice
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Profitability and Marketability of the Top 55 U.S. Commercial Banks
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TL;DR: In this article, the authors examined the performance of the top 55 U.S. commercial banks via a two-stage production process that separates profitability and marketability and uncovered substantial performance inefficiency in both dimensions.
References
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Book
Decisions with Multiple Objectives: Preferences and Value Trade-Offs
TL;DR: In this article, a confused decision maker, who wishes to make a reasonable and responsible choice among alternatives, can systematically probe his true feelings in order to make those critically important, vexing trade-offs between incommensurable objectives.
Journal ArticleDOI
Loss Aversion in Riskless Choice: A Reference-Dependent Model
Amos Tversky,Daniel Kahneman +1 more
TL;DR: In this article, the authors present a reference-dependent theory of consumer choice, which explains such effects by a deformation of indifference curves about the reference point, in which losses and disadvantages have greater impact on preferences than gains and advantages.
Journal ArticleDOI
Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias
TL;DR: A wine-loving economist we know purchased some nice Bordeaux wines years ago at low prices as discussed by the authors, but would neither be willing to sell the wine at the auction price nor buy an additional bottle at that price.