Journal ArticleDOI
Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis
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TLDR
The authors conducted double dyads interviews with marketing executives at a Japanese vendor firm and a pair of purchasing executives from a Japanese customer firm, each conducted with a double dyad pair of interviews.Abstract:
“Quadrads” (double dyads) of interviews, each conducted with a pair of marketing executives at a Japanese vendor firm and a pair of purchasing executives at a Japanese customer firm, provided data read more
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Market orientation: Antecedents and consequences
TL;DR: In this paper, the authors address three questions: (1) Why are some organizations more market-oriented than others? (2) What effect does a market orientation have on employees and business performance? (3) D...
Journal ArticleDOI
The capabilities of market-driven organizations
Abstract: Considerable progress has been made in identifying market-driven businesses, understanding what they do, and measuring the bottom-line consequences of their orientation to their markets. The next c...
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Market Orientation and the Learning Organization
Stanley F. Slater,John C. Narver +1 more
TL;DR: In this paper, the authors define effective organizations as configurations of management practices that facilitate the development of knowledge that becomes the basis for competitive advantage, and describe a market orientation, complemen...
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Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination
TL;DR: In this article, the authors present a conceptual framework for incorporating constructs related to innovation in market orientation research, which is tested among a sample of 9648 employees of a large agency of the U.S. federal government.
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Factors affecting trust in market research relationships.
TL;DR: In this article, the authors describe a comprehensive theory of trust in market research relationships. But they do not consider the impact of trust on exchange relationships in the context of financial transactions, where trust is critical in facilitating exchange relationships.
References
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Book
Diffusion of Innovations
TL;DR: A history of diffusion research can be found in this paper, where the authors present a glossary of developments in the field of Diffusion research and discuss the consequences of these developments.
Book
Culture′s Consequences: International Differences in Work-Related Values
TL;DR: In his book Culture's Consequences, Geert Hofstede proposed four dimensions on which the differences among national cultures can be understood: Individualism, Power Distance, Uncertainty Avoidance and Masculinity as mentioned in this paper.
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