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Journal ArticleDOI: 10.1016/J.TOURMAN.2004.08.002

Critical success factors for wine tourism regions: a demand analysis

01 Feb 2006-Tourism Management (Elsevier Ltd)-Vol. 27, Iss: 1, pp 146-158
Abstract: Exploratory research was undertaken to examine the level and characteristics of demand for long-distance wine tourism among wine consumers located far from wine regions. In this paper specific attention is given to the importance attached by wine consumers to various destination and trip attributes when deciding upon a wine tourism experience. A convenience sample of 161 wine consumers in Calgary, Canada, provided data for a factor analysis that reveals the core wine-related features, in relationship to general destination appeal and cultural products. It was determined that highly motivated, long-distance wine tourists prefer destinations offering a wide range of cultural and outdoor attractions. These preferences are compared to previous studies of critical success factors according to wine and tourism-industry personnel, and to the general literature on wine and food tourism. Implications are drawn for wine tourism theory, and practical implications are drawn for the development and marketing of wine tourism destinations.

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Topics: Wine (65%), Tourism geography (59%), Tourism (56%)
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Open accessJournal ArticleDOI: 10.1016/J.TOURMAN.2006.11.003
Beverley Sparks1Institutions (1)
01 Oct 2007-Tourism Management
Abstract: A large cross-sectional survey was undertaken within Australia to investigate potential wine tourists’ intentions to take a wine-based vacation. Three wine tourism attitudinal dimensions were identified and confirmed using exploratory and confirmatory factor analyses. Structural equation modelling was employed to test a model, based on Theory of Planned Behaviour, predicting tourist intentions. In particular, perceived control, together with past attitude predicted intentions to take a vacation to a wine region. Wine/food involvement, normative influences and three wine expectancy-value (attitudinal) dimensions also contribute to intention to take a vacation to a wine region. The findings have implications for predicting and promoting future wine tourism.

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Topics: Wine (57%), Theory of planned behavior (54%), Tourism (51%) ...read more

438 Citations


Journal ArticleDOI: 10.1177/0047287507308322
Abstract: This study examines how festivals can promote wine products and wineries and influence customer behavioral intentions. Specifically, this research proposes a theoretical model, focusing on the relationships among (1) perceived festival quality, (2) satisfaction with the wine festival, (3) subsequent awareness of local wines and wineries, and (4) future intentions to buy local wine products and to visit wineries. A structural equation modeling analysis reveals that attendee evaluation of festival quality positively influences satisfaction with the festival, and that satisfaction exerts a positive and direct influence on awareness of local wines and wineries. Festival quality appears not to directly affect behavioral intentions, whereas satisfaction and awareness have positive and direct relationships with intentions. Mediator functions of satisfaction and awareness are also discussed. This study extends previous research by specifically considering ways in which service quality and satisfaction with a wine...

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Topics: Quality (business) (53%), Service quality (52%)

294 Citations


Journal ArticleDOI: 10.1016/J.IJHM.2011.02.001
Abstract: The balanced scorecard approach is an effective technique for performance evaluation. For more accurately reflecting the dependence and feedback problems of each factor in real world situations, here a new model is developed using a balanced scorecard approach for evaluating the performance of hot spring hotel. A DANP hybrid MCDM model is adopted to solve the dependence and feedback problems, while establishing a performance evaluation and relationship model. An empirical case study is presented to demonstrate the effectiveness of the proposed hybrid MCDM model. Based on this study, the perspective between ‘learning and growth’, ‘enterprise's internal processes’, and ‘customer’, all aim for solid financial performance as the ultimate goal, and report a positive influence. This effective performance evaluation model developed by applying the hybrid MCDM enables business managers to understand the appropriate actions and achieve a competitive advantage.

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Topics: Balanced scorecard (62%)

272 Citations


Open accessPosted Content
Johan Bruwer1, Karin Alant2Institutions (2)
Abstract: Purpose – The purpose of this paper is to use the experiential view of consumption to better understand the nature of the motivations of the wine tourist in a congested wine region environment. It also aims to determine the impact of travel antecedents such as the perceived characteristics of the wine region, information sources utilised, and previous knowledge of the region and its products on the destination decision-making process and ultimately the visitation motivations.Design/methodology/approach – Information is obtained from a random sample of 304 respondents from 12 wineries representing all size groups situated on the Paarl Wine Route (PWR) in South Africa. Data are collected through the use of a self-administered, highly structured questionnaire, self-completed by respondents at each of the winery cellar door venues.Findings – The most important characteristic of the entire winescape is the region’s scenic beauty. Other high impact characteristics are the friendly people and their hospitality, overall ambience and the diversity of wine estates. These factors point to hedonic behaviour in a highly social context and primarily a search for enjoyment/pleasure, mainly by first-time visitors. The dynamic of first-time and repeat visitation plays a key role in visitors’ wine tourism behaviour. The decision to engage in wine tourism is generally impulsive, even spurious, the visit duration short and the motivations guiding the visitors’ behaviour predominantly hedonic in nature.Research limitations/implications – The impact of the natural landscape underlines the premise that an experiential research approach can yield valuable insights and sheds new light on the fact that a memorable experience for a wine tourist does not only evolve inside the winery’s cellar door. In the process it exposits what could be unique selling points for marketing differently positioned wine regions.Originality/value – This study is of value to academic researchers, travel and accommodation providers and wine industry practitioners alike as it highlights important aspects of wine tourism behaviour with regard to the actual (underlying) motivations that drive them to visit cellar doors in awine region.

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Topics: Winery (62%), Wine (55%), Tourism (53%) ...read more

248 Citations


Journal ArticleDOI: 10.1016/J.IJHM.2009.10.015
Yeong Gug Kim1, Bo Won Suh1, Anita Eves1Institutions (1)
Abstract: This study applies the concept of food-related personality traits to hospitality and tourism and identifies relationships between personality, satisfaction, and loyalty. An on-site survey was carried out with 335 visitors attending the Gwangju Kimchi (local food) Festival in South Korea between 15th and 19th of October, 2008. The relationships between 4 latent constructs (food neophobia, food involvement satisfaction, and loyalty) and 16 indicators were measured using structural equation modelling. The findings showed that food neophobia had a negative effect on satisfaction and loyalty, food involvement had a positive relationship with loyalty, and satisfaction and loyalty showed a significant positive relationship.

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Topics: Loyalty (63%), Personality (54%), Big Five personality traits (52%) ...read more

242 Citations


References
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Journal ArticleDOI: 10.1016/S0261-5177(01)00079-6
Stephen Charters1, Jane Ali-Knight2Institutions (2)
01 Jun 2002-Tourism Management
Abstract: Both the wine and tourism industries have achieved high levels of growth within Australia in the 1990s, and are significant contributors to the GDP as invisible exports In 1994, about 10 percent of the total international visitors made a visit to an Australian winery, an increase of 20 percent on the 1993 figures Some researchers seek to explore wine tourism as a form of consumer behaviour in which wine lovers and those interested in wine regions travel to preferred destinations Key researchers, in this emerging field of wine tourism, have commented on the lack of published research material available regarding the behaviour and characteristics of the winery visitor or the tourist This paper addresses these issues by suggesting a model possessing three dimensions; purpose of visit, general tourist motivation and relationship to other tourist activities With this model, it is possible to locate specific tourist activities, and thereby have a better understanding of what constitutes ‘wine tourism’ It also considers whether or not specific cultural and geographic differences may have an impact on the segmentation of the wine tourist

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Topics: Winery (62%), Wine (56%), Tourism (56%)

502 Citations


Open accessPosted Content
Johan Bruwer1Institutions (1)
Abstract: Wine tourism has emerged as a strong and growing area of special-interest tourism in ‘New World’ wine countries in particular, and represents an increasinglysignificant component of the regional and rural tourism products of these countries. The development of wine routes throughout Europe, and increasingly in ‘New World’ wine countries, provides the link between wine and tourism. South Africa is believed to be one of the most aggressive in the short- to medium-term in getting out its wine tourism message. The twofold purpose of this paper is to investigate the structural dimensions of the South African wine industryas these specificallyrelate to wine route estates and to determine the nature and extent of the wine tourism ‘product’ offered on the wine route estates. In this context, 125 face-to-face interviews were conducted with wine route estate enterprises. Wine route estates have long recognised the potential of wine tourism and the implications of their involvement in wine tourism through their inclusion in wine routes are discussed.

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Topics: Wine (67%), South African wine (62%), Tourism (57%) ...read more

382 Citations


Journal ArticleDOI: 10.1016/S0261-5177(02)00105-X
Johan Bruwer1Institutions (1)
01 Aug 2003-Tourism Management
Abstract: Wine tourism has emerged as a strong and growing area of special-interest tourism in ‘New World’ wine countries in particular, and represents an increasingly significant component of the regional and rural tourism products of these countries. The development of wine routes throughout Europe, and increasingly in ‘New World’ wine countries, provides the link between wine and tourism. South Africa is believed to be one of the most aggressive in the short- to medium-term in getting out its wine tourism message. The twofold purpose of this paper is to investigate the structural dimensions of the South African wine industry as these specifically relate to wine route estates and to determine the nature and extent of the wine tourism ‘product’ offered on the wine route estates. In this context, 125 face-to-face interviews were conducted with wine route estate enterprises. Wine route estates have long recognised the potential of wine tourism and the implications of their involvement in wine tourism through their inclusion in wine routes are discussed.

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Topics: Wine (67%), South African wine (61%), Tourism (57%) ...read more

340 Citations


Open accessBook
01 Mar 2001-
Abstract: Getting the books Explore Wine Tourism Management Development Destinations now is not type of inspiring means. You could not by yourself going taking into account book amassing or library or borrowing from your connections to contact them. This is an totally simple means to specifically get lead by on-line. This online pronouncement Explore Wine Tourism Management Development Destinations can be one of the options to accompany you taking into account having extra time.

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Topics: Tourism geography (75%), Tourism (66%), Market intelligence (53%) ...read more

228 Citations


Journal ArticleDOI: 10.1177/004728759703500307
Tim H. Dodd1, Véronique Bigotte1Institutions (1)
Abstract: At present there is little information concerning the characteristics of people who visit wineries and how marketing programs should be organized to attract tourists in the most effective manner. A study of people who visit Texas wineries was conducted to examine the perceptions and behavior of segments of winery tourists. Findings indicate two distinct segments with different perceptions and wine consumption behavior.

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Topics: Winery (58%), Consumer behaviour (51%)

224 Citations


Performance
Metrics
No. of citations received by the Paper in previous years
YearCitations
202139
202044
201976
201852
201746
201659