Critical success factors for wine tourism regions: a demand analysis
TL;DR: In this paper, the authors examined the level and characteristics of demand for long-distance wine tourism among wine consumers located far from wine regions and found that highly motivated, long distance wine tourists prefer destinations offering a wide range of cultural and outdoor attractions.
About: This article is published in Tourism Management.The article was published on 2006-02-01. It has received 648 citations till now. The article focuses on the topics: Wine & Tourism geography.
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TL;DR: In this paper, a large cross-sectional survey was undertaken within Australia to investigate potential wine tourists' intentions to take a wine-based vacation, and three wine tourism attitudinal dimensions were identified and confirmed using exploratory and confirmatory factor analyses.
487 citations
TL;DR: In this article, a structural equation modeling analysis reveals that attendee evaluation of festival quality positively influences satisfaction with the festival, and that satisfaction exerts a positive and direct influence on awareness of local wines and wineries.
Abstract: This study examines how festivals can promote wine products and wineries and influence customer behavioral intentions. Specifically, this research proposes a theoretical model, focusing on the relationships among (1) perceived festival quality, (2) satisfaction with the wine festival, (3) subsequent awareness of local wines and wineries, and (4) future intentions to buy local wine products and to visit wineries. A structural equation modeling analysis reveals that attendee evaluation of festival quality positively influences satisfaction with the festival, and that satisfaction exerts a positive and direct influence on awareness of local wines and wineries. Festival quality appears not to directly affect behavioral intentions, whereas satisfaction and awareness have positive and direct relationships with intentions. Mediator functions of satisfaction and awareness are also discussed. This study extends previous research by specifically considering ways in which service quality and satisfaction with a wine...
318 citations
Cites background from "Critical success factors for wine t..."
...…can concurrently be accepted as a form of consumer behavior, a means through which destinations develop and market wine-related attractions and imagery, and a marketing opportunity for wineries to educate consumers and to directly sell products (Getz and Brown 2006; Charters and Ali-Knight 2002)....
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TL;DR: An effective performance evaluation model developed by applying the hybrid MCDM enables business managers to understand the appropriate actions and achieve a competitive advantage.
307 citations
Additional excerpts
...Getz and Brown (2006); 10....
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Posted Content•
TL;DR: In this paper, the authors used the experiential view of consumption to better understand the nature of the motivations of the wine tourist in a congested wine region environment and determined the impact of travel antecedents such as the perceived characteristics of wine region, information sources utilised, and previous knowledge of the region and its products on the destination decision-making process and ultimately the visitation motivations.
Abstract: Purpose – The purpose of this paper is to use the experiential view of consumption to better understand the nature of the motivations of the wine tourist in a congested wine region environment. It also aims to determine the impact of travel antecedents such as the perceived characteristics of the wine region, information sources utilised, and previous knowledge of the region and its products on the destination decision-making process and ultimately the visitation motivations.Design/methodology/approach – Information is obtained from a random sample of 304 respondents from 12 wineries representing all size groups situated on the Paarl Wine Route (PWR) in South Africa. Data are collected through the use of a self-administered, highly structured questionnaire, self-completed by respondents at each of the winery cellar door venues.Findings – The most important characteristic of the entire winescape is the region’s scenic beauty. Other high impact characteristics are the friendly people and their hospitality, overall ambience and the diversity of wine estates. These factors point to hedonic behaviour in a highly social context and primarily a search for enjoyment/pleasure, mainly by first-time visitors. The dynamic of first-time and repeat visitation plays a key role in visitors’ wine tourism behaviour. The decision to engage in wine tourism is generally impulsive, even spurious, the visit duration short and the motivations guiding the visitors’ behaviour predominantly hedonic in nature.Research limitations/implications – The impact of the natural landscape underlines the premise that an experiential research approach can yield valuable insights and sheds new light on the fact that a memorable experience for a wine tourist does not only evolve inside the winery’s cellar door. In the process it exposits what could be unique selling points for marketing differently positioned wine regions.Originality/value – This study is of value to academic researchers, travel and accommodation providers and wine industry practitioners alike as it highlights important aspects of wine tourism behaviour with regard to the actual (underlying) motivations that drive them to visit cellar doors in awine region.
285 citations
Cites background or methods from "Critical success factors for wine t..."
...The majority of visitors (73 per cent) stayed overnight in the area and therefore the study population is well aligned with long-distance wine tourists, an aspect identified by Brown and Getz (2005) and Getz and Brown (2006) for further research....
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...Whereas the need for more consumer-based research is expressed in the literature (Getz and Brown, 2006; Hall et al., 2000), there is more specifically, a need to better understand the characteristics and motives of wine tourists (Charters and Ali-Knight, 2002)....
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...Research has brought some salient factors and differences to light based on demographics, destination analysis and so forth (AliKnight and Carlsen, 2003; Bruwer, 2002; Charters and Ali-Knight, 2002; Getz and Brown, 2006; Hall et al., 2000), but no cohesive theory of wine tourist behaviour has yet been postulated....
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...There are also secondary motivations such as socialising, learning about wine, being entertained, travelling in a rural setting, scenery, relaxation, having a day out and so forth that round off the experience (Carmichael, 2005; Carlsen, 2004; Dodd, 1995; Getz and Brown, 2006; Hall et al., 2000)....
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...A strong link between involvement and hedonic consumption of the wine tourism product is thus implied (Brown and Getz, 2005; Getz and Brown, 2006; Gross and Brown, 2006)....
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TL;DR: This article applied the concept of food-related personality traits to hospitality and tourism and identified relationships between personality, satisfaction, and loyalty in an on-site survey with 335 visitors attending the Gwangju Kimchi (local food) Festival in South Korea between 15th and 19th of October, 2008.
279 citations
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TL;DR: In this article, a model of wine tourism is proposed to locate specific tourist activities and thereby have a better understanding of what constitutes wine tourism, and whether or not specific cultural and geographic differences may have an impact on the segmentation of the wine tourist.
530 citations
Posted Content•
TL;DR: This paper investigated the structural dimensions of the South African wine industry as these specifically relate to wine route enterprises and determined the nature and extent of the wine tourism product offered on the wine route estates.
Abstract: Wine tourism has emerged as a strong and growing area of special-interest tourism in ‘New World’ wine countries in particular, and represents an increasinglysignificant component of the regional and rural tourism products of these countries. The development of wine routes throughout Europe, and increasingly in ‘New World’ wine countries, provides the link between wine and tourism. South Africa is believed to be one of the most aggressive in the short- to medium-term in getting out its wine tourism message. The twofold purpose of this paper is to investigate the structural dimensions of the South African wine industryas these specificallyrelate to wine route estates and to determine the nature and extent of the wine tourism ‘product’ offered on the wine route estates. In this context, 125 face-to-face interviews were conducted with wine route estate enterprises. Wine route estates have long recognised the potential of wine tourism and the implications of their involvement in wine tourism through their inclusion in wine routes are discussed.
402 citations
TL;DR: The authors investigated the structural dimensions of the South African wine industry as these specifically relate to wine route estates and determined the nature and extent of the wine tourism product offered on the wine route estate.
367 citations
Book•
01 Mar 2001
TL;DR: In this paper, an online pronouncement Explore Wine Tourism Management Development Destinations can be one of the options to accompany you taking into account having extra time, which is an totally simple means to specifically get lead by on-line.
Abstract: Getting the books Explore Wine Tourism Management Development Destinations now is not type of inspiring means. You could not by yourself going taking into account book amassing or library or borrowing from your connections to contact them. This is an totally simple means to specifically get lead by on-line. This online pronouncement Explore Wine Tourism Management Development Destinations can be one of the options to accompany you taking into account having extra time.
235 citations
TL;DR: In this article, a study of people who visit Texas wineries was conducted to examine the perceptions and behavior of segments of winery tourists, finding that two distinct segments had different perceptions and wine consumption behavior.
Abstract: At present there is little information concerning the characteristics of people who visit wineries and how marketing programs should be organized to attract tourists in the most effective manner. A study of people who visit Texas wineries was conducted to examine the perceptions and behavior of segments of winery tourists. Findings indicate two distinct segments with different perceptions and wine consumption behavior.
231 citations