Cross sectional study of young people's awareness of and involvement with tobacco marketing
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718 citations
Cites background from "Cross sectional study of young peop..."
...• There is significantly greater participation in low-income areas, and coupons may offset the effect of price increases (Centre for Social Marketing, 1995) • Loyalty schemes involvement among 15 year olds is independently associated with smoking (MacFadyen et al., 2001)...
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..., 1985; Centre for Tobacco Control Research, 2001) • The awareness of brand stretching by 15 year olds is independently associated with being a smoker (MacFadyen et al., 2001)...
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...Marketing Communications • Young people are aware of all forms of tobacco marketing communications; over half of all smokers had participated in some form of promotion; and the greater the number of tobacco marketing techniques a young person was aware of, the more likely they were to be a smoker (MacFadyen et al., 2001)...
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284 citations
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Cites background from "Cross sectional study of young peop..."
...From this definition and the work of researchers conducting research to inform regulation on the impact of tobacco (MacFadyen et al., 2001), food (Hastings et al., 2003) and alcohol marketing (Gordon et al., 2011) on society, it is apparent that critical research is within the jurisdiction of…...
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...From this definition and the work of researchers conducting research to inform regulation on the impact of tobacco (MacFadyen et al., 2001), food (Hastings et al....
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174 citations
References
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