Cultural influences on consumer behaviour
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140 citations
Cites background from "Cultural influences on consumer beh..."
..., 2004) and are considered to have a strong influence on the types of needs consumers attempt to satisfy (Nayeem, 2012), it is expected that the cultural constructs of collectivism and individualism might significantly affect impulsive buying behaviour....
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122 citations
Cites background from "Cultural influences on consumer beh..."
...People of the same culture also share language, behavioral patterns, and values (Cobb-Walgren et al., 1995; Nayeem, 2012)....
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...Hence, it is easier to build communication at a general, rather than at an individual level (Nayeem, 2012)....
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38 citations
Cites background from "Cultural influences on consumer beh..."
...…of Collectivism/Individualism on Self-Congruence, Brand Affect, Brand Identification and Brand Reputation Consumers shape different types of needs and wants (Nayeem, 2012) according to their individual cultural values, which influence on their attitudes and preference of product or service....
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...The Influence of Collectivism/Individualism on Self-Congruence, Brand Affect, Brand Identification and Brand Reputation Consumers shape different types of needs and wants (Nayeem, 2012) according to their individual cultural values, which influence on their attitudes and preference of product or service....
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34 citations
Cites background from "Cultural influences on consumer beh..."
...Second, the cross-cultural validity of environmental research could be improved by the inclusion of collective and individualistic cultural differences in the perception of car use (Cho, Thyroff, Rapert, Park, & Lee, 2013; Greif, 1994; Nayeem, 2012; Oliver & Lee, 2010; Triandis, 1988))....
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...Such research could also highlight cross-cultural differences likely to be more important than those observed between European countries (Hofstede, 2001; Nayeem, 2012; Oliver & Lee, 2010)....
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References
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"Cultural influences on consumer beh..." refers background in this paper
...These values are socialised into a particular group and are passed on to the next generation (Triandis, 1995)....
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...…alternative view to Hofstede’s national culture to have emerged is the view that cultural dimensions such as individualism and collectivism operate in all societies, and individualistic and collectivistic tendencies can be found within any given culture at different levels (Triandis, 1995)....
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...English tea, French perfume, German cars, Chinese silk, and Japanese electronics are their interests (Triandis, 1995) because they are expensive and stylish....
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...Perhaps the most significant alternative view to Hofstede’s national culture to have emerged is the view that cultural dimensions such as individualism and collectivism operate in all societies, and individualistic and collectivistic tendencies can be found within any given culture at different levels (Triandis, 1995)....
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3,653 citations
"Cultural influences on consumer beh..." refers background in this paper
...For example, members within the same culture have similarities of language (Lee, 2000), pattern instruction (Kelley & Wendt, 2002) and imitation (Barney, 1986), and they share the same values (Hofstede, 2001)....
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2,926 citations