Journal ArticleDOI
Customer engagement with tourism social media brands
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In this paper, the authors validate the Customer Engagement with Tourism Brands (CETB) 25-item scale proposed by So, King & Sparks (2014) in a social media context, and offer an alternative three-factor 11-item version of the scale.About:
This article is published in Tourism Management.The article was published on 2017-04-01. It has received 514 citations till now. The article focuses on the topics: Customer engagement & Customer advocacy.read more
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Social media in marketing: A review and analysis of the existing literature
TL;DR: The researchers were able to provide an overview of the main themes and trends covered by the relevant literature such as the role of social media on advertising, the electronic word of mouth, customers’ relationship management, and firms’ brands and performance.
Journal ArticleDOI
Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
TL;DR: In this article, the authors validate the consumer brand engagement (CBE) scale proposed by Hollebeek, Glynn, and Brodie (2014) and use social exchange theory to replicate their proposed model to relate CBE to consumer involvement, self-brand connection, and brand usage.
Journal ArticleDOI
Progress in information technology and tourism management: 30 years on and 20 years after the internet - Revisiting Buhalis & Law's landmark study about eTourism
TL;DR: In this article, the authors reviewed the state of eTourism research in terms of its significance to academic literature linking Information and Communication Technologies (ICTs) and tourism and highlighted the changes that this sector has experienced since then.
Journal ArticleDOI
Tourism-based customer engagement: the construct, antecedents, and consequences
TL;DR: In this paper, the authors identify key antecedents and consequences of tourism customer engagement, which remain nebulous to date, drawing on a service-dominant (S-D) logic perspective.
Journal ArticleDOI
An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travellers
TL;DR: In this article, the authors investigated the interrelationships of argument quality, source credibility, and information seeking, entertainment, and relationship maintenance motives, and social media continuance usage and information sharing intentions.
References
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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
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Using multivariate statistics
TL;DR: In this Section: 1. Multivariate Statistics: Why? and 2. A Guide to Statistical Techniques: Using the Book Research Questions and Associated Techniques.
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Exchange and Power in Social Life
TL;DR: In a seminal work as discussed by the authors, Peter M. Blau used concepts of exchange, reciprocity, imbalance, and power to examine social life and to derive the more complex processes in social structure from the simpler ones.
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The social identity theory of intergroup behavior
Henri Tajfel,John C. Turner +1 more
TL;DR: A theory of intergroup conflict and some preliminary data relating to the theory is presented in this article. But the analysis is limited to the case where the salient dimensions of the intergroup differentiation are those involving scarce resources.
Journal ArticleDOI
Users of the world, unite! The challenges and opportunities of Social Media
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.