Customer loyalty in e-commerce: an exploration of its antecedents and consequences
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...Furthermore, interactions help firms gain and deepen their information about customers and their preferences (Srinivasan et al., 2002)....
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Cites background from "Customer loyalty in e-commerce: an ..."
...Similarly, it would be of interest to explore if customer loyalty to a specific website ( Srinivasan et al., 2002) acts as a moderator of the influence of online recommendation sources....
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...Similarly, it would be of interest to explore if customer loyalty to a specific website (Srinivasan et al., 2002) acts as a moderator of the influence of online recommendation sources....
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"Customer loyalty in e-commerce: an ..." refers background in this paper
...This rationale was also supported by Keller (1993), who suggested that loyalty is present when favorable attitudes for a brand are manifested in repeat buying behavior....
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