Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model
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406 citations
Cites background from "Customer loyalty to a commercial we..."
...Introduction The concept of customer loyalty is central to marketing scholarship (Toufaily et al., 2013); from a practitioner’s perspective, it also is among the most enduring assets possessed by a company....
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372 citations
222 citations
Cites background from "Customer loyalty to a commercial we..."
...However, despite more than a decade of research, the extant online banking adoption literature remains somewhat fragmented [36, 51, 135]....
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177 citations
Cites background from "Customer loyalty to a commercial we..."
...In line with this theoretical approach, researchers report that expertise and proficiency influence the use of technology (Lassar, Manolis, & Lassar, 2005; Novak, Hoffman, & Yung, 2000; Toufaily et al., 2013)....
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...The current study examines the role of prior experience (computer and internet knowledge) as an antecedent to website design quality perceptions, as the later is one of the main characteristics which can make consumers loyal to the use of a specific website (Toufaily et al., 2013)....
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...Following similar calls Cortinas, Chocarro, and Villanueva (2010); Andrews and Bianchi (2013); Toufaily, Ricard, and Perrien (2013) for further research into this area, this study examines how website design elements and the quality of interaction experience influence consumer behavior by enhancing…...
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132 citations
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