Customer value co-creation behavior: scale development and validation
Youjae Yi,Taeshik Gong +1 more
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TLDR
In this paper, a series of four studies leading to the development and validation of a customer value co-creation behavior scale is presented. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each dimension having four components.About:
This article is published in Journal of Business Research.The article was published on 2013-09-01 and is currently open access. It has received 1037 citations till now. The article focuses on the topics: Customer advocacy & Customer retention.read more
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Theory of value co-creation: a systematic literature review
Marco Galvagno,Daniele Dalli +1 more
TL;DR: In this paper, the authors identify the different theoretical perspectives and research streams that characterize and define the co-creation literature, and highlight the connections between them; to look for emerging trends and gaps in the literature by comparing the most recent papers with those representing the field's core.
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The role of multidimensional social capital in crowdfunding: A comparative study in China and US☆
TL;DR: It is found that an entrepreneur's social network ties, obligations to fund other entrepreneurs, and the shared meaning of the crowdfunding project between the entrepreneur and the sponsors had significant effects on crowdfunding performance in both China and the U.S.
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A social commerce investigation of the role of trust in a social networking site on purchase intentions
TL;DR: In this paper, the authors investigated the relationship between trust in social commerce and purchase intentions and proposed a mechanism to explain this relationship by drawing on three concepts: social commerce information seeking, familiarity with the platform, and social presence.
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Measuring business model innovation: conceptualization, scale development, and proof of performance
TL;DR: A hierarchical three-level scale for measuring business model innovation is provided, which can be used as formative measures of three dimensions ofbusiness model innovation at the second level, namely value creation innovation, value proposition innovation and value capture innovation.
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A SEM-neural network approach for predicting antecedents of m-commerce acceptance
TL;DR: The results showed that customization and customer involvement are the strongest antecedents of the intention to use m-commerce, which will be useful for m- commerce providers in formulating optimal marketing strategies to attract new consumers.
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Richard P. Bagozzi,Youjae Yi +1 more
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Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: The authors argue that service provision rather than goods is fundamental to economic exchange and argue that the new perspectives are converging to form a new dominant logic for marketing, one in which service provision is fundamental for economic exchange.