Data management and analysis methods.
01 Jan 1994-
About: The article was published on 1994-01-01 and is currently open access. It has received 3425 citations till now. The article focuses on the topics: Data management & Data collection.
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TL;DR: In this article, the authors present a technique for conducting thematic analysis of qualitative material, presenting a step-by-step guide of the analytic process, with the aid of an empirical example.
Abstract: The growth in qualitative research is a well-noted and welcomed fact within the social sciences; however, there is a regrettable lack of tools available for the analysis of qualitative material. There is a need for greater disclosure in qualitative analysis, and for more sophisticated tools to facilitate such analyses. This article details a technique for conducting thematic analysis of qualitative material, presenting a step-by-step guide of the analytic process, with the aid of an empirical example. The analytic method presented employs established, well-known techniques; the article proposes that thematic analyses can be usefully aided by and presented as thematic networks. Thematic networks are web-like illustrations that summarize the main themes constituting a piece of text. The thematic networks technique is a robust and highly sensitive tool for the systematization and presentation of qualitative analyses.
4,606 citations
TL;DR: An approach based on ‘systematic combining’ grounded in an ‘abductive’ logic is suggested for single case research aiming at theory development in industrial network research.
4,121 citations
TL;DR: In this article, the authors discuss the problem posed by the novelty and diversity of qualitative approaches within health psychology and consider the question of what criteria are appropriate for assessing the validity of a qualitative analysis.
Abstract: As the use of qualitative methods in health research proliferates, it becomes increasingly necessary to consider how the value of a piece of qualitative research should be assessed. This article discusses the problem posed by the novelty and diversity of qualitative approaches within health psychology and considers the question of what criteria are appropriate for assessing the validity of a qualitative analysis. In keeping with the ethos of much qualitative research, some open-ended, flexible principles are suggested as a guide to the quality of a qualitative study: sensitivity to context; commitment and rigour; transparency and coherence; impact and importance. Examples are given of the very different ways in which various forms of qualitative research can meet these criteria.
2,316 citations
Book•
01 Nov 2004
TL;DR: This chapter discusses the design of a Qualitative-Quantitative Research Study, the language and Logic of Qualitative Research, and how to collect Qualitative Data: The Science and the Art.
Abstract: List of Boxes.List of Field Perspectives.Foreword.Preface.Acknowledgments.Chapter 1: Invitation to Explore.Chapter 2: The Language and Logic of Qualitative Research.Chapter 3: Designing the Study.Chapter 4: Collecting Qualitative Data: The Science and the Art.Chapter 5: Logistics in the Field.Chapter 6: Qualitative Data Analysis.Chapter 7: Putting It into Words: Reporting Qualitative Research Results.Chapter 8: Disseminating Qualitative Research.Appendix 1: Samples of Behavioral Frameworks.Appendix 2: Examples of Oral Consent Forms.Appendix 3: Example of a Qualitative-Quantitative Research Design.Appendix 4: Procedural Guidelines for Managing Focus Group Discussions.Appendix 5: Sample Budget Categories for Planning Focus Group Discussions.Appendix 6: Topic Guides for Focus Group Discussions on Reproductive Health.Appendix 7: Sample Interviewer Training Program Agenda.Appendix 8: Common Errors in Moderating Focus Groups.Appendix 9: Critical Appraisal Skills Programme (CASP): Ten Questions to Help You Make Sense of Qualitative Research.Appendix 10: Where to Publish.Appendix 11: Sample Research Brief on the Female Condom.Appendix 12: Who Is an Author?Appendix 13: Sample Brochure to Share Qualitative Study Findings with Participating Communities.Appendix 14: Making Study Findings Accessible to Other Researchers.Suggested Readings and Selected Internet Resources.References.The Authors.The Contributors.Index.
1,620 citations
TL;DR: In this paper, an exploratory analysis, involving interviews with MNC managers, original case studies, and archival material, indicates that the transnational model of national responsiveness, global efficiency and worldwide learning may not be sufficient.
Abstract: With established markets becoming saturated, multinational corporations (MNCs) have turned increasingly to emerging markets (EMs) in the developing world. Such EM strategies have been targeted almost exclusively at the wealthy elite at the top of the economic pyramid. Recently, however, a number of MNCs have launched new initiatives that explore the untapped market potential at the base of the economic pyramid, the largest and fastest-growing segment of the world's population. Reaching the four billion people in these markets poses both tremendous opportunities and unique challenges to MNCs, as conventional wisdom about MNC global capabilities and subsidiary strategy in EMs may not be appropriate. How MNCs can successfully enter these low-income markets has not been effectively addressed in the literatures on global and EM strategies. An exploratory analysis, involving interviews with MNC managers, original case studies, and archival material, indicates that the transnational model of national responsiveness, global efficiency and worldwide learning may not be sufficient. Results suggest that the success of initiatives targeting low-income markets is enhanced by recognizing that Western-style patterns of economic development may not occur in these business environments. Business strategies that rely on leveraging the strengths of the existing market environment outperform those that focus on overcoming weaknesses. These strategies include developing relationships with non-traditional partners, co-inventing custom solutions, and building local capacity. Together, these successful strategies suggest the importance of MNCs developing a global capability in social embeddedness.
1,426 citations
Additional excerpts
...As we iterated back and forth between existing theory and our findings, the displays and our conclusions were updated and refined ( Huberman and Miles, 1994 )....
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