Data warehouse based analysis on CDR to retain and acquire customers by targeted marketing
Citations
56 citations
Cites background or methods from "Data warehouse based analysis on CD..."
...Maji and Sen [37] developed a mechanism to store CDR data in appropriate data warehouse schematic and analytically process the data using On-Line Analytical Processing (OLAP) server tools to understand the prepaid customer’s usage and spending and provide appropriate marketing offers....
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...receiving terminals as well as an international standardized unique number to identify a mobile subscriber called International Mobile Subscriber Identity (IMSI) [28], [37]....
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References
2,820 citations
"Data warehouse based analysis on CD..." refers background in this paper
...A data warehouse is a subject-oriented, integrated, nonvolatile, and time-variant collection of data in support of management’s decisions [3]....
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307 citations
"Data warehouse based analysis on CD..." refers background in this paper
...Acquiring [8] and retaining a subscriber is the biggest challenge for every telecom operators in modern days of fierce competition....
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286 citations
"Data warehouse based analysis on CD..." refers background in this paper
...start time of a call, and its duration etc [2]....
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...B[2] are our target for retaining and acquiring new customers....
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